Retail Display Shelves Best Practices

Today’s post celebrates a few stores that are “getting it right” with store display shelves. Stay display inspired!

London Avenue Designs, Rockford IL, visual merchandising, retail store, store displays, retail design

London Avenue Designs in Rockford, IL.

I love the shelves at London Avenue Designs in Rockford, IL. The unit is a beautiful design and ideal for the layout of the space and size of the wall. The placement of products is strategic – note the use of multiple (mostly in threes) and the use of plants. The branches are a focal point to catch customers’ attention and pictures inside the frames draw them in for a closer look. Heavy and bulky items on the bottom shelves anchor the display and the smaller items are neatly placed at eye level and within reach. This is a lovely store display fixture and the tall ladder to the left is a nice touch, too!

Art of Home, Cambridge, Ontario, visual merchandising, retail store, store displays, retail design

The Art of Home in Cambridge, Ontario

Message pillows are best displayed more like signs or artwork, as shown at The Art of Home in Cambridge, Ontario. Side by side, the matching shelf units feature a nice mix of soft lines with a few home decor products mixed in for visual interest. Art of Home Cambridge, Ontario, visual merchandising, retail store, store displays, retail design

Did you notice the “We Customize” pillow? Bravo! Nice touch. No sign needed.

Leave us a comment. We love to hear your thoughts. Thanks for stopping by.

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Stay display inspired!

~Becky

Keeping an Eye on Retail. Literally.

A recent visit to a local eyeglasses studio reminded me of a conversation about Warby Parker and their beautiful retail concepts. I thought you might enjoy seeing a few of the stores and how the retail designers celebrate each geographic location while staying true to the brand. Stay display inspired!

Warby Parker store retail visual merchandising

Warby Parker Scottsdale, Arizona

Warby Parker celebrates a love of books in most of their locations and this Scottsdale store is no exception. The attention to lighting is superb and I’m a big fan of the terrazzo tile floor in this location.

Warby Parker store retail visual merchandising

Warby Parker Scottsdale, AZ

 

Warby Parker store retail visual merchandising

Warby Parker Miami, Florida

The Miami location is a tribute to Florida colors and the “pool” references are truly on-point!

Warby Parker store retail visual merchandising

Warby Parker Miami, FL

 

Warby Parker store retail visual merchandising

Warby Parker San Francisco, California

Known for the use of murals, the exterior design of Warby Parker on Hayes Street in San Francisco is iconic in the area. This location features a cozy reading nook and stocks periodicals sourced from independent presses.

Warby Parker store retail visual merchandising

Warby Parker San Francisco, CA

Keeping a 👀 eye 👓 on retail and sharing ideas when we can. Stay display inspired!

~Becky

Surprise Elements in Displays

I frequently stumble on store displays that make me stop and take note and well… take pictures, of course. When I step in for a closer look, I am occasionally thrilled by a surprise element. That happened recently in the charming town of Franklin, Tennessee.

anthropologie store display The staggered display tables at the Anthropologie on Main Street in Franklin were merchandised beautifully with a nice element of plants and an attractive height feature hanging above for visual interest.

Anthro Visual Merchandising

Here’s the view from above. Stunning from all angles.

Store display Anthropologie

When I got close enough to touch it, the flowers were made from paper cupcake liners, as I had suspected, but on closer look…

Anthro display franklin tn

The buds are actually balloons! Wow.

Leave a comment with your thoughts. Do you love Anthropologie displays as much as I do?

Stay display inspired!

~Becky

 

Display Tips: taking visual merchandising clues from products

For many gift retailers, the summer equals trade show season. Buyers are off to market centers to place wholesale orders. In addition to viewing new product introductions, taking advantage of show specials and educational opportunities, the savviest retailers spend some time “at market” gathering display inspiration and noting ideas for visual merchandising to create once the new merchandise arrives in-store. In planning showroom and booth displays, professional merchandisers and designers look to the products for simple display techniques that will catch the eye of potential buyers. Here’s a simple “before and after” table display I designed for Transpac Imports inside AmericasMart.

Assignment: Create a dynamic display for the introduction of Transpac’s Talking Totems.

Talking Totems at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems at Transpac Imports showroom at AmericasMart Atlanta

These colorful, meaningful message totems were to be displayed in the everyday section of the showroom, but they also were being introduced in holiday and Halloween versions in different areas of the showroom.

Challenge: Create eye-catching table displays that were cohesive enough for three locations in the showroom, but stood alone as feature displays.

Answer: Look for common colors or patterns throughout the everyday, holiday and Halloween versions of the products. The answer was clearly a black and white stripe.

Visual merchandising, Talking Totems "before" shot at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems “before” shot at Transpac Imports showroom at AmericasMart Atlanta

When I arrived, the talking totem table was in place, ready for the transformation. My supplies included round table cloths and some custom risers. Here’s the “after” shot of the every day line of talking totems:

Talking Totems "After" shot at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems “After” shot at Transpac Imports showroom at AmericasMart Atlanta

The bold, black and white stripes were perfect for the every day line, as well as the holiday and Halloween selections. I added red and black risers for varying heights within the display and I placed some gold risers in the holiday display. I used a woven, silk rope curtain tie-back to gather and secure the tablecloth around the pedestal tables. Honestly, steaming/ironing the tablecloths was the most time consuming part of this project.

I feel like the black and white choice was ideal to spotlight this fun product introduction and a great example of letting the product styling “speak to” the visual merchandising decisions. Buyers: Take notes and take pictures of the products you order, looking closely for clues to display ideas and the vendor showrooms are an amazing source for inspirations.

If you want to see some fun display ideas – and great products – visit the Transpac showrooms this summer at the shows. I enjoyed creating some of the visuals in their Atlanta showroom in Building 1, 19th floor #19-D12.

I hope to see you at the summer gift & home shows. Watch the Retail Details blog Facebook page for information about the panels and seminars I will be presenting at the shows. Follow us on Instagram, Twitter and Pinterest, too.

Stay display inspired!

~Becky