Posts Tagged ‘Sabella Couture’

Taming the Tulle and Inspired Store Displays

Thursday, May 27th, 2010
Alice Supply Co. - Retail Details blog 5-27-10

Alice Supply Company

It takes alot to get from my blog photo files to my pinboard. After all, my job is to look at hundreds of pictures everyday. I reserve one side of my pinboard for WOW pictures and the other for items that inspire store display ideas. This mannequin picture has been on the WOW side for weeks. Taken at the New York Int’l Gift Fair, it’s from the Alice Supply Company booth.  The products, which include common household items that have been given a personality, are cute, fun and colorful and generally easy to show. This display takes it to the next level by creating a top out of a garden hose and a skirt of dust pans. Once again, trade shows prove to be a great place for visual merchandising ideas. 

Vintage, antique and thrift stores have a selection of salt and pepper shakers. Unless you are a collector, you probably seldom notice them.  

Retail Details blog, Relish, store display

RELISH - Healdsburg, CA

That’s about to change! At Relish in Healdsburg, CA, the bottles are filled with pearls, sparkly star beads and shiny buttons. Elegant. Inspired. Upcycled. They even come with printed “pearls of wisdom”. 

Retail Details blog, Swiss Flower and Gift, store display

Swiss Flower and Gift Cottage - Wheat Ridge, CO

Floral shops have the luxury of having beautiful merchandise that essentially becomes it’s own display. You may think that merchandising in a floral shop is easy, but it has it’s challenges. For instance, how to display boutonnieres and corsages, other than in those clear “take-out” type boxes.  At Swiss Flower and Gift Cottage, in Wheat Ridge, CO, they utilize a few props. Problem solved! 

Retail Details blog, Cupcake, Petit Lavish, store display

(Left) Lavish - Crested Butte, CO and (Right)Cupcake - Santa Rosa, CA

Tutus. Now here’s a fashion trend that I did not see coming. But, it’s here and they are a mess… to display, that is. I found these pictures of two displays that seem to tame the tulle. Lavish in Crested Butte, CO, features one skirt on a hanger and rolls the others, neatly hanging them on what could easily be a towel rack. On the right, a quilt rack seems to be the ideal size to become a designated tutu fixture at Cupcake in Santa Rosa, CA.

Retail Details blog, Green Oak Antiques, Rochester, store display

Green Oak Antiques - Rochester, IN

When Green Oak Antiques, of Rochester, Indiana, received a large shipment of  a new line of plaques, they didn’t want to place them in a cabinet or on a busy wall. They had a bunch of fence pieces, already painted white, so they nailed them to the wall, placed a bench below and voila  a feature display!

Pantone’s color of the year for 2010 is turquoise. Stark white display pieces are ideal to spotlight this color in a spring window display.

Retail Details blog, Lilac Bijoux, store display

Lilac Bijoux - Annapolis, MD

For these store windows, above, the ladies at Lilac Bijoux in Annapolis, MD, chose clothing with the turquoise color in common. They added accessories that match and suspended large paper flowers to complete the spring motif.

Retail Details blog, Sabella Couture, store display

Sabella Couture - Boston, MA

Ideally, your store windows also look good from the inside of your shop. This is not so easy to do. If you have a backdrop, you can create an additional in-store display on the back of it. When you don’t have a backdrop, you may choose props that are two-sided or round help to create an attractive interior display. Sabella Couture, in Boston, MA, uses paper lanterns, parasols and flowers to achieve this.

Inspiration display of the week:

Retail Details blog, Bits & Pieces, Richmond, store displays
Bits & Pieces Boutique – Richmond, VA

These two window displays were from last fall and holiday season at Bits & Pieces Boutique in Richmond, VA. When looking for display props, it helps to plan ahead in case you need to locate and assemble items into displays as creative as these mannequins with chandeliers on their heads.  I particularly like the gourds that almost look like flames in the fall picture on the left. Such lighting fixtures are not hard to find, especially since you do not need them to actually work. With a little spray paint and some decorative crystals, you could create similar chandeliers to fit most any theme. The trick to successful prop shopping is to plan ahead and to always be looking for display pieces, wherever you go.

Next month, I’ll be prop shopping with some retailers at the Dallas Total Home & Gift show.  I’m sure I’ll have lots of ideas to share on the blog. I hope the Retail Details blog inspires you to create great displays. Thanks to all the retailers and showrooms who continue to send me so many display pictures to share.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Click “comments“, below, to leave a message about the blog or email me: SwirlMarketing(at)Comcast.net  This is the email to submit pictures for blog consideration, as well. You can also visit the Retail Details Facebook Page.

“Chalk” one up to spring fever

Friday, February 12th, 2010
Winter is hardly behind us, but the delivery boxes are full of spring merchandise. It’s time to pack away the snowflakes, valentine hearts and mardi gras beads and dig out the flowers, shamrocks and colored eggs.  Retail Details BlogIf you want to have some fun, plan a Dr. Seuss window to celebrate his birthday in early March. It’s all about the props. I enjoy finding fun and economical props. If you have ideas for displays and need props, send me a message. It’s likely that I have sources that I’ll be happy to share. 
Sabella Couture, Boston MA, Retail Details blog

Sabella Couture - Boston, MA

Paper lanterns are a popular prop. They are inexpensive and easy to work with. They come in various shapes and colors for all seasons. They collapse for easy storage and are simple in shape, so they do not distract from your merchandise. Pictured here, Sabella Couture, in Boston, combines paper lanterns with oversized flowers to create this wedding window. Once the window catches your eye, you look closer to see the detail of the long-stemmed flowers gracing the skirt of a wire form.  Lovely.  

Bits And Pieces Boutique, in Carytown-Richmond, Virginia, uses floral
Bits and Pieces Boutique - Retail Details blog

Bits and Pieces Boutique - Carytown/Richmond, VA

bouquets as mannequin heads. They use the silver torso forms that actually have arms like a mannequin, yet no heads or legs, making them much easier to work with. They take up less space, as well. 

Frocks Boutique, Addison TX, Retail Details blog

Frocks Boutique - Addison, TX

I was unsure whether this was a headboard or a fence part, so Ashley from Frocks Boutique in Addison, TX, clarified for me. It’s part of fence. The fence is visible from outside too, making it a dual display. Two-sided displays can be tricky. Have you shopped at home improvement stores for displays?  

Inspiration boards may serve several purposes. Used as a bulletin board, staff and customers can see fashion trends and current

Crush Boutique - Retail Details blog

Crush Boutique

merchandise in magazine features and ad copy. They can provide ideas about how to put outfits together and also stress the fact that your products are “in style”. In a previous blog post, we discussed the impact of celebrity sightings and their possible impact on your customer. Yes, you are giving up valuable wall space to hang an inspiration board, but it serves as advertising  if you do as Crush Boutique of Boston does, and show press clippings of your store in print.  

 
 
 
 
 
Revolution Shop, Charlotte NC, Retail Details blog

Revolution Shop - Charlotte, NC

Revolution Shop in Charlotte NC, created a cork-board display wall that combines product pictures and actual merchandise creating a trend wall, of sorts.

Another example is to use a chalkboard to get your point across. Retail Details blog, Swirl Marketing

Speaking of chalkboards… what a great display tool these removable chalkboard stickers can be. They come in many laser cut Retail Details blogshapes like a TV, a drum set and a rocket, as well as a traditional framed version and the dress-maker’s form, as shown here. Retail Details blogThere are lots of display possibilities for these.

Bundle, NYC, Retail Details blog

Bundle - New York, NY

Bundle Children’s Store in New York City had chalkboards built into their cashwrap desk, a frequently overlooked selling space.

I have received much feedback about two recent blog topics – denim display dilemmas and unique display hooks. Here are some follow-up pictures from

Mint Julep, NYC, Retail Details blog

Mint Julep - New York, NY

 prior blog display discussions. Mint Julep in New York displays jeans on single display hooks with additional stock neatly stacked on shelves, off to one side.

Flavour Clothing, Nashville, Retail Details blog

Flavour Cothing - Nashville, TN

Flavour Clothing of Nashville and Thread Boutique use the alphabet letter hooks to feature belts Retail Details blogand jewelry in their stores.

 
 
 
 I’m preparing to attend the ASD Gift Show in Las Vegas, where I will be looking for display ideas and talking to vendors about display ideas and materials for retailers.  Send your display ideas, pictures and requests to the Retail Details blog, Becky@SwirlMarketing.com 
You can also join the discussion on the Retail Details Facebook Page, http://www.facebook.com/pages/Retail-Details/149169459264  
As always, you can click “comments”  below to leave your input for this blog. Stay display inspired!  
~Becky