Surprise Elements in Displays

I frequently stumble on store displays that make me stop and take note and well… take pictures, of course. When I step in for a closer look, I am occasionally thrilled by a surprise element. That happened recently in the charming town of Franklin, Tennessee.

anthropologie store display The staggered display tables at the Anthropologie on Main Street in Franklin were merchandised beautifully with a nice element of plants and an attractive height feature hanging above for visual interest.

Anthro Visual Merchandising

Here’s the view from above. Stunning from all angles.

Store display Anthropologie

When I got close enough to touch it, the flowers were made from paper cupcake liners, as I had suspected, but on closer look…

Anthro display franklin tn

The buds are actually balloons! Wow.

Leave a comment with your thoughts. Do you love Anthropologie displays as much as I do?

Stay display inspired!

~Becky

 

Retail Roadtrip Atlanta, GA part two

We have been fortunate to visit Atlanta several times of late. This post is part two of three, celebrating the retail revival happening in Hotlanta right now! (To view part one, click here.)

Ponce City Market Atlanta Georgia

Ponce City Market. 

Formerly a Sears, Roebuck & Co. distribution center and the largest brick building in the Southeastern United States, Ponce City Market is a historic ten story, 2.1 million square foot structure. The building is being restored as a mixed-use development with offices, retail and residential spaces.

Ponce City Market Atlanta GA

As you enter from the parking garage, you pass through an original freight elevator. We applaud the developers’ efforts to stay true to the history of the building.

Ponce City Market Atlanta GA

Retail areas include interior and exterior entrances. It’s almost impossible to distinguish old from new, as the industrial theme continues throughout.

Ponce City Market Atlanta GA

 

The interior is vast with columns at every turn.

Ponce City Market Atlanta GA

 

Bellina Alimentari Market made the best of the columns for display space, constructing custom shelves that wrap around just inside the entrance from the food hall.

Ponce City Market Atlanta GA Bellina

 

Williams-Sonoma embraced the columns in their visual merchandising, as well:

Ponce City Market Atlanta Williams-Sonoma store display

 

In an interesting visual twist, one wall of the Williams-Sonoma shop is actually an interior window, that looks right into a neighboring restaurant:

Ponce City Market Williams Sonoma Atlanta

 

WEST ELM:

Ponce City Market West Elm Atlanta

Bold textures were a theme at West Elm; in-store, above, and in the store windows, below.

Ponce City Market West Elm store window ATL visual merchandising

One of my favorite display surprises, were these “vinyl” shingles on the roof:

Ponce City Market West Elm Atlanta

 

ANTHROPOLOGIE – The store displays at Anthro, never disappoint. Sometimes the simplicity is stunningly effective:

Ponce City Market Anthropologie Atlanta

And, sometimes the complexity of the logistics have us looking very close…

Ponce City Market Anthropologie Atlanta, GA

But always intriguing, Anthropologie’s display design teams are some of the most talented in the retail visual merchandising business!

Ponce City Market Anthropologie Atlanta, GA

Here’s another view of the Anthro table:

Ponce City Market Anthropologie Atlanta, GA

Stay tuned for part 3 of the Atlanta Retail Roadtrip, with much more from Ponce City Market…

Ponce City Market Atlanta Georgia

I’ll be in NYC at the end of the month, presenting a seminar about retail trends at NY NOW on January 31, 2016. I’d love to meet you if you are at the show!

Follow Retail Details blog on social media to see display images from the trade shows and retail visits. InstagramFacebookTwitter — Pinterest

Stay display inspired!

 

Happy New Year – Welcome 2016!

Happy New Year. Cheers to new opportunities and successes big and small!

viewnewyearfb

Let me know if there’s any way we can assist with your business this year. We look forward to fun collaborations, display contests and seminars and speaking opportunities.

Stay display inspired! ~Becky

 

Holiday Shelf Appeal

Following up the Christmas Tree alternative post with a functional approach!

Xmas_Shelves_retaildetailsblog_dec2015

This is one of my favorite display finds this year and I cannot provide much history or insights into the display as the creator or photographer is from the Netherlands. He or she is known online as Christmasaholic and that is all that I know.

The concept is so simple and the execution is superb. This is a beautiful example of the use of multiples for impact. The shelf-supporting pegs and shelves are in the same color family as the chest that serves as the base for the tree. This monochromatic approach has a modern rustic vibe, especially with the choice of wall color. This display would be ideal for a store that does not stock much holiday merchandise.

Other applications and versions:

  • Use traditional Christmas colors for a more festive or whimsical version.
  • Outline the tree with garland down the sides of each shelf.
  • If the pegs are reposition-able, play with configurations for other shapes that would extend beyond the holidays.
  • Create a smaller version with a dress bust form or top-half mannequin on top of it and the shelves become a skirt. What to display on skirt shelves?
  • Inverted, it could be a jumbo martini glass to display glassware or mixology-themed products or candles.

I’d love to hear your ideas inspired by this display, so leave a message in the comments section. Have you used something like this in your store?

Stay display inspired!

Join the discussion on Facebook, Instagram and Twitter, too.

Retail Details blog, Becky Tyre, Swirl MarketingBecky