Posts Tagged ‘Retail Details Blog’

Suitcase walls and shoe displays – a visual merchandising blog

Thursday, August 25th, 2011

It’s been a busy summer for Retail Details. From mid-June in Dallas to this past week in New York, gift shows filled my calendar. Between shows I was able to visit some lovely shops and as always, my inbox is full with the display pictures that you email to me from all over the world. Thanks. Enjoy. Stay display inspired!

At Stella and Sway, this fall brings the introduction of a shoe department to the boutique in Regina, Saskatchewan, Canada. Owner, Karey Kapell shopped all over the city to locate interesting vintage boxes to create the shoe wall.

While in Central Florida for the Orlando Gift Show, I visited one of my favorite shopping destinations, Winter Park. Be On Park is a jewelry store along Park Avenue. Their collections incorporate elements and textures found in nature, just like their window display. The rope rug set the groundscape for rocks, starfish, grasses and branches, but they added a shadowbox painted turquoise and orange which created an eye-catching contrast. I stopped for a second look and crossed my fingers that the window glare would allow my photo to come out clearly, so I could share.

Just a few miles away, in Orlando, is a cute shop that I found on Facebook, The Pink Chalet. I already shared a few of their display pictures on the Retail Details Facebook Page, but saved this special one for the blog. This custom fixture is a shelving unit on the front and apparel rack on the back. It is the perfect height and scale for the shop. This fixture is designed to maximize display space and as you can see in these two pictures, it succeeds.

Front and center at the Orlando Gift Show was the booth of Exotic Recovery home fragrance products. It smelled terrific and the huge silver palm trees reflected light drawing me to the booth like a neon sign. The palm fronds appeared to be made from something between silver lame’ fabric and heavy-duty aluminum foil, only textured; almost quilted. The trunk of these trees were obviously made of coil tubing that contracts for easy storage and travel. Oversized props at trade shows always amaze me as I can only imagine the logistics of transporting and setting them up in a small area that usually has no fixed walls.

Molly Hannon knows the gift business, inside and out. She is a sales repre-sentative for Southeast Marketing. During markets, you can find her working in showrooms at the Americasmart in Atlanta. For over 20 years, though, Molly has been a retailer. She owns Potpourri Antiques and Molly’s Paperie in Lake Alfred, FL.  I was pleased to catch her in the shop on a recent Saturday morning and Molly graciously showed me around her shop. The two-room store is a lovely mix of old and new with beautiful woodwork. Antiques, like this scale, serve as display props for gifts, jewelry, home accessories and stationery.

Old suitcases cover the entire wall behind the reception desk at the Urbn Hotel in Shanghai, China. They are strategically placed, almost flush, except for some hinges and a few handles. This could be replicated to create a display wall in a retail store. The handles and hinges could serve as hooks. On a smaller scale (using train case lids, perhaps?) the handles would be ideal for displaying jewelry, belts and scarves. Briefcase handles for neckties? This, my friends, is what I mean by display inspired :-)

Click here for some visual merchandising examples from the NYIGF.

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is the owner of the Retail Details blog at SwirlMarketing.com and visual merchandising consultant, speaker and writer. Becky is also the Trends Editor at GIFT SHOP Magazine.

Doors in store (displays): visual merchandising ideas

Thursday, August 11th, 2011
Retail Details is excited to welcome Chelsea Redfern as our marketing intern. She will be guest blogging, beginning today:

One of my favorite “day off” activities during the summer is flea marketing. As Becky said in my intro, I help manage my mom’s boutique. When we are in a shop funk, we like to explore flea markets for inspiration (oh yes, and the fabulous tea room lunches aren’t so bad either). We were in such place a few weeks ago and found ourselves wandering the aisles of our favorite places around the Ozarks. Here in the aisles of Relics  (a popular flea market in Springfield), I found inspiration and it prompted me to think beyond the “norm” of displaying technique, and open the doors of possibilities.

I first found this booth and didn’t even realize it was a re-purposed door. The door was used not only to create a display surface by attaching a shelf to the door, but also as a wall separating the area into different segments. How fun would this be for a storefront window display? I envision a cute sign hanging within the walls of the white frame, “Come in and stay awhile.”

There are so many possibilities for layering this door/shelf combo with other little tables and elevators to display purses, shoes, holiday décor, and the list goes on. This door/shelf display could even be stationed in a shop as a little floating jewelry play station with a mirror hanging for customers to try on pieces to see what they like best. Display from Franklin’s Flowers.

I want to try this in our shop: attaching various sizes together to form floating display walls for merchandise. This could be a creative way for a shop with little wall space to create different dimensions and resourceful use of space. The wire baskets add a whimsical touch yet it keeps the display light and crisp keeping the attention more so on the merchandise. Display from Catching Fireflies.

What are some ways you stay display inspired? Not only is the Retail Details blog a great tool for keeping a shop fresh and exciting for customers to want to be in, but also a great place for sharing how you stay in love with your shop. Feel free to leave comments by clicking “comments” below each post. As Becky leaves for the NYIGF show, I’m headed to market for the Dallas Apparel show and hoping to come across some fab fall finds!
Chelsea
 

Store displays in Stockholm – part 1

Tuesday, June 14th, 2011

The Swedish design and interior decoration firm Svenskt Tenn has been located at the same address, Strandvägen 5, in Stockholm, Sweden, since 1927. They recently began an extensive redesign and expansion of the store. During this time, Svenskt Tenn will be residing at temporary premises in the former theater Astoria at Nybrogatan 15.

Yes. The store is currently set up in a lovely, old theater, sans seats. The lobby has display tables and portable shelving units that feature their signature trays, placemats and other gift items. When you walk down the ramp into the theater, you turn to see the lighted stairs leading to level after level of  home decor displays and a lighting section where the “back row” would be.

On the stage, complete with light riggings, are several room settings and additional furniture fills the backstage area. A textile section occupies the area between the front row and stage.  I was intrigued by how strategically and efficiently this temporary space became a retail and full-service interior design store.

I almost removed Svenskt Tenn from my list of stores to visit, when I heard that they were remodeling. Thank goodness, I changed my mind! I would have missed this brilliant retail space and one of the highlights of my first visit to Sweden.

And… my daughter’s wedding was quite nice, as well ;-)

More Stockholm shopping to come. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Want to learn more? Upcoming seminars at the Dallas Market Center: http://www.snapretail.com/seminarseries/index.asp

Store displays with color that pops and a marshmallow igloo, too!

Wednesday, November 24th, 2010

I applaud the person who realized that marshmallows are the perfect size to fill the holes in chicken wire. At only 97 cents per bag, Alison of A. Dodson’s in Suffolk, VA, tells me that this marshmallow igloo was an inexpensive and easy display. The displays at A. Dodson’s are known for being unpredictable and quirky and this penguin oasis is no exception. They like to change their displays often, so they look for creative ideas to engage their customers while shopping for apparel, gifts and antiques.

Most readers are aware of my love (obsession) for fun props. Imagine my glee when I found this adorable, pink stove in a window display at Charley and Bella’s in Marshall, TX.  The display incorporates the store’s product mix of home decor, gifts and gourmet products. You can almost smell the gingerbread men on the cookie sheets.

 

At the Wandering Wardrobe consignment shop in Springville, UT, they used blue and silver ornaments to bring attention to a punchbowl set.  The picture speaks for itself. It worked!

Back in the summer, I wrote about lime green being a great “pop” color to draw customers to your displays. I also noted the use of it in the 2010 Christmas products. Here it is paired with red birds and accents to become an alternative to the traditional red and green holiday table. This tabletop display (left) is from Millyn’s in Dardanelle, AR.  On the right is the Mudpie dog products holiday display in the Onecoast Showroom at the Dallas  Mart.

Adding the pop color is especially effective in displays that include neutral products, as seen in these home decor settings at the Red Window in Chapel Hill, NC.

The lime green pop even shows up in baby decor at Nine Months Later. This time it is mixed with black and white accents and dark wood furniture.

Finally, a few more examples where the green is used on display shelves of housewares at Home Design Studio in Columbus, TX (on left). The Elegant Setting (on right) carries new and vintage tabletop products in Southampton, NY. They celebrate a time when “entertaining was an art“. Appropriate at this time of year.

Happy Entertaining! I wish you many wonderful celebrations with family and friends.

Thanks for taking the time to read the Retail Details blog. Please click “like” if you agree and share it with your friends and colleagues.

Retail Details blog, Becky Tyre, Swirl Marketing~Becky