Posts Tagged ‘Retail Details Blog’

Simple summer props – Retail Details Blog

Friday, July 23rd, 2010

It’s been a while since I featured a menswear display, so I’ll start with an excellent example. At Wm. King Clothiers in Bristol, Tennessee, they take a classic approach with their merchandising. It works! This display is perfectly propped and precisely posed.

Wm. King Clothiers - Bristol, TN

Screens come in a variety of  fabrications and sizes and are useful as window props and interior displays. This one fits nicely in this summer window at Kathleen Sommers in San Antonio, Texas. Screens are extremely versatile in visual merchandising. The designs on this screen can easily be used later as hooks for handbags, hats, scarves and can even be used to display jewelry.

Kathleen Sommers - San Antonio, TX

Adding flowers, produce boxes and mason jars gives this store window a farmers market feel.  At Kennedy & Kate in Bainbridge Island, WA, they rolled up tank tops and grouped them by color in aluminum tubs.

Kennedy & Kate - Bainbridge Island, WA

I appreciate window backdrops that don’t totally block the light. At Ella & Rae’s Summer Boutique in Cape May, New Jersey, they use a rattan window blind. They added star fish to give the window a beachy feel.

Ella & Rae's Summer Boutique - Cape May, NJ

Using grass on the base of the store window display is a nice touch for spring and summer displays. At Azura Boutique in Peoria, Illinois, they also placed some foliage in the head area of their body forms which enhances the light fabrics of the summer apparel.

Azura Boutique - Peoria, IL

Gift store displays are frequently created by grouping similar colors or choosing a theme.  Marcie-N-Me in Mobile, Alabama, chose a crab theme for a summer display of food serving pieces that included mixing wood, pewter, plastic and pottery.

Marcie 'n Me - Mobile, AL

I’m a fan of bike displays – in case you haven’t noticed. Apparently, my brother noticed and took this picture while on vacation in Tennessee last week.  Social Graces in the Hillsboro Village area of Nashville, created this picnic scene in their window and I especially like their use of monogram notes to spell out the word “summer” in the spokes.

Social Graces - Nashville, TN

Thanks for all your comments and emails. You can submit your unique store displays for consideration for use in upcoming blogs. Send them to the email address below.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre, Retail Details blog

SwirlMarketing(at)comcast.net

Fabulous fitting rooms and summer store displays

Sunday, July 11th, 2010

I’m looking at the summer gift show calendar and it looks like there’s no way to avoid the heat.  Dallas, Atlanta, Orlando, Los Angeles, Ft. Lauderdale, Las Vegas and with the recent heat in the northeast, it looks like New York City may not be any cooler. I can’t wait to visit some stores in Connecticut in October! For now, here are a few summer inspired displays:

Naples Soap Company, Retail Details blog, store displayWhen your original store is located in a beach town, especially in Southwest Florida, you can use star fish, sea grass, shells and sand as display props all year round. I love the mix of white glass vase-style containers and the natural-colored boxes. I’ll bet it smells good, too! The Naples Soap Company has expanded to Georgia, Massachusetts and most recently, South Carolina. It’s encouraging to see a retail business growing. 

Ants Display, Don Mechanic Showroom, Retail Details blog
Don Mechanic Showroom, Dallas Mart, Dallas TX

If you were at the gift show in Dallas last month, you likely saw this cute little picnic scene in the window at the Don Mechanic Showroom. It was right by the escalator and every day it made me smile. I was “prop shopping” for fall and holiday displays, but I’ll bet these ants were used in more than a few 4th of July retail window displays. I’m planning to peek in their Atlanta showroom next week and see what other fun display ideas I can find.

Retail Details blog, store window, visual merchandising, retail display ideas

This window is a follow-up to prior blogs where I featured bikes as visual merchandising props. One of my favorite features of using a bike prop is that it functions as a 2-sided display. I always appreciate a store window that is also an interior display. I understand that the store in this picture is no longer in business. I hope the wonderful old bike found a good retail home.

Fusion Home Fashion, Retail Details blog, belt display idea

I look for display inspirations wherever I go. Every once in a while, I get stopped in my tracks by a simple idea that I wish I could claim as my own. Belts are a challenge to display in a tidy and eye-catching way. Fusion Home Fashion solves that problem with this wall-mounted belt display currently in their store at the Legacy Shops in Plano, TX. They mounted basic cabinet door handles and spaced them so that the belts could be positioned to display five belts in a very interesting configuration. Note the sectioned shelf at the bottom and you have a very clever, effective display.

I’m adding these to my favorite fabulous fitting room file!
Confederacy Boutique, Retail Details blog, fitting rooms
Shop Confederacy – Hollywood, CA

 These vintage telephone booths serve as the fitting rooms at Shop Confederacy in Los Angeles, CA. Inspired by the 1940’s, each fitting room has an antique telephone that dials the front desk in case you need a different size. They also have a tea room you can book ahead for private fittings.

Lynn Steven Boutique, Retail Details blog, Fitting roomsThe Lynn Steven Boutique in Vancouver, British Columbia has a circular structure in the center of the store. When you get close, you can see

Lynn Steven Boutique, Retail Details blog, Fitting rooms

Lynn Steven Boutique - Vancouver, Canada

that the round walls are constructed by stacking used paperback books. The local architecture firm, McFarlane Green Biggar, have been widely recognized for this design and how it fits with a sustainable philosophy.

Thanks for taking the time to read the Retail Details store display blog. You can submit your unique store displays for consideration for use in upcoming blogs. Send them to the email address below.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre, Retail Details blog

SwirlMarketing(at)comcast.net

Sneak peek from Dallas – store display ideas

Monday, June 28th, 2010

I’m preparing to head home from the Total Home and Gift Show at the Dallas Market Center. The show appeared to be well attended and I was able to find LOTS of display ideas and props. I’ll be sharing my “finds” during the next few weeks.

While in Dallas, I spent an afternoon with two retailers from Louisiana and Alabama. Looking to redo their store decor and windows for the holidays, we found some great options. Step aside blue and silver snowman; it just may be a peppermint candy cane Christmas.

I had the pleasure of meeting J Schwanke of U Bloom and JTV fame. We walked the aisles of the Int’l. Floral and Gift Center, checking out the showroom window displays. You may want to purchase a few chartreuse accent pieces to stay current with color trends and use them to give your displays a “pop” of color to attract attention. J gives a great tour. I highly recommend that you check out his speaking engagements  at upcoming markets and conventions.

 The OneCoast/Snap Retail showroom remodel turned out great! It was one of the busiest gift showrooms and gets the vote for my show favorite this time. However, there are many that earn a close second award.

I was able to skip one day at the mart and enjoy some Dallas retail shopping instead. I fell in love with the eclectic shops in the Bishop Arts District. Indigo 1745 gets my vote for best retail displays during this trip. (Pictures to follow soon).

Unable to leave any town without shoe shopping, I visited the DSW in Frisco. It is the largest shoe store I have ever been in! They are currently remodeling and I can tell it’s going to be a beautiful store. Shout out to Justin, who helped me pick out the most wonderful black boots. I know it’s June and 100 degrees outside, but I just could not resist.

Goodbye, Dallas. Hello, Florida. I’m setting up appointments for the Atlanta gift show if anyone needs to go prop shopping next month.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre, Retail Details blog

Becky(at)SwirlMarketing(dot)com

Retail Details Blog – Corrugated & Understated

Thursday, April 29th, 2010
 
Ebarrito, Retail Details blog, 4-29-10, store display

eBarrito - recycled cardboard display fixturing in Italy

eBARRITO is a green-thinking brand that specializes in bags and leather accessories. Its ecological integrity extends right through – even to how its sales outlets are built! Their displays are made from specially carved and shaped cardboard.  The eBarrito stores consist of modular, double-pressed cardboard walls equipped with wavy-style shelving – an  effect achieved with interlocking tubular sections. It’s a fresh new ethical style with a strong visual impact created by the designer Francesca Signori  for the Milan-based brand. Signori believes in “Giving people a small ‘!’ moment. We believe these small ‘!’ moments are what make our days so interesting. That’s why we want to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand.”

ReInvent, Retail Details blog, 4-29-10, store displayLikely inspired by nature and the use of sustainable materials, these cardboard animal mounts are fun and I think they make great display pieces. I first saw these on the Facebook page of ReInvent Store, located in Auburn, Alabama. They certainly fit in with the tagline of the store: reuse. recycle. reinvent. I can see them spray painted to fit a store’s decor- using low VOC paint, of course.

Rue Lafayette, Retail Details blog, 4-29-10, store display

Rue Lafayette - Saint Louis, MO

Keeping with the “reusing” theme, Araceli of Rue Lafayette  in Saint Louis, MO, sent me these pictures of an old food case from her cafe. She repurposed it to display gifts and is now filled with French soaps made from flowers and fruit and soaps made from vegetables, called Salad Bar. The large, rounded glass, full-visibility fronts of food cases make them an ideal alternative to traditional retail display cases.

New To You, Retail Details blog, 4-29-10, store display

New To You - Falls Church, VA

Consignment shops, resale stores and thrift shops have some unique display challenges. One of the main tasks is finding effective ways of displaying one-of-a-kind items, since they seldom have multiples to do groupings. For this reason, displays are frequently bonded by one color or a single style or using props for a theme. For displaying belts, I like using a display form. This one comes from New To You  in Falls Church, Virginia. It becomes a tidy belt display that far exceeds hanging multiple unmatching belts on a hook or tossing them into a basket.  For non-resale shops, add a SALE sign and it would make a great advertisement for an accessory sale. Pair it with another form showing jewelry, handbags or scarves and it makes an attractive accessory window.

Salt of the Earth, Retail Details blog, 4-29-10, store display

Salt of the Earth stores, Webster Groves & Saint Louis, MO

Never underestimate the impact of a display hook. That may be my favorite visual merchan-dising advice tidbit as I continue my obsession with hooks. How excited I was when I stumbled on this red branch, tiny bird hook as I was perusing the Facebook pictures of Salt of the Earth stores in Webster Groves and Saint Louis, Missouri. They feature gifts and home decor items by artisans from international ”villages and cities”. I always enjoy their displays and get inspired for new display ideas from their product mix.

Previous blog follow-ups: The blog about bicycles used as display pieces was very popular earlier this month. Here are a few more pictures of bike display ideas. (Click here to view previous blog. It will not redirect you from this page. It opens in a new window).

Vintage Bliss, Swiss Flower and Gift Cottage, Retail Details blog, 4-29-10, store display

Vintage Bliss - Boerne, TX (left) and Swiss Flower & Gift Cottage - Wheat Ridge, CO (right)

These are from Vintage Bliss in downtown Boerne, Texas and the Swiss Flower and Gift Cottage in Wheat Ridge, Colorado. I also Retail Details blog, 4-29-10, store display received numerous responses about the clear plastic head form filled with shredded paper. Patty from San Diego sent me this picture of a similar one which appears to be decoupaged.

I’m still looking for examples of unique store signage – SALE, OPEN/CLOSED, STORE HOURS. Signage is an important part of your visual merchandising plan. Send your pics to:

Becky@SwirlMarketing.com

Thanks for taking the time to read the Retail Details blog and I invite you to share it with your staff, friends and colleagues. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing ~Becky