Retail Road Trips & Display Recap part 1

As the year comes to an end, it’s a good time to reflect on some of the lovely stores we visited and celebrate all the independent retailers we met along the way. Enjoy this recap and as always… Stay display inspired!

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A speaking engagement in Ohio gave me the opportunity to take a side trip to visit some retail stores in Pittsburgh, PA. Located in a former run down old bar, No. 14 Boutique was a true gem of a find with lovely displays. Owners Michelle and Brianne turned the space into the most chic 1000 square feet in Lawrenceville.

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No. 14 Boutique – Pittsburgh, PA

When a writing assignment in Nashville coincided with an event I have wanted to attend for quite some time, the stars aligned and we finally attended one of the City Farmhouse Pop-up Fairs in Franklin, TN.

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The vendor booths are truly a lesson in merchandise styling.

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One of my favorite themes was how many of the vendors incorporated flowers and plants in the styling of their booths.

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Kim Leggett, the organizer of the City Farmhouse pop-up fairs, has a book coming out in 2017 and I’m told she shares some of her styling secrets, so I’ll be watching for the book release and keep you posted.

Speaking of books…

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In the Company of Women by Grace Bonney, pictured here at Oxford Exchange in Tampa, FL., is one of my favorite books this year. Featuring insights from over 100 makers, artists, and entrepreneurs, it is an unprecedented collection of empowering advice and inspiration.

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Soapology, New York, NY

Gift industry trade shows take me to Atlanta and New York at least twice per year, so I enjoy exploring neighborhoods and finding fun stores like Soapology NYC, (above) and Boogaloos Boutique (below) in Ponce City Market in Atlanta.

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The creativity in retail stores never ceases to amaze me. I hope you find inspiration in following the visual merchandising examples that I post throughout the year. Want to see more? Follow Retail Details blog on social media, too. Links in the sidebar.

Stay display inspired!

~Becky Tyre

NY NOW trends and noteworthy displays

The cool weather was perfect for a sunny visit to New York City to attend the winter NY NOW show, where retailers go to find new products to sell in their stores. With categories that include textiles, handmade, general gift, jewelry (and more!), picture thousands of exhibitors featuring anything you might imagine that could be sold as a gift or in home decor, stationery and jewelry stores.Javits nynow 2016The show, held twice-yearly at the Jacob Javits Center in Manhattan, never disappoints and the vendors, artists, designers and manufacturers brought their “A” games to the booth designs, as always. I’ll share a few of my favorites in this post.

TEXTURES & TRENDS:

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Sigikid USA booth at NY NOW, Winter 2016

Weathered wood set a “rough, but cozy” tone, perfect for the Beasts Town area in the Sigikid USA booth.

The Little Korboose booth had several wood elements in varying finishes. The mix created an effective setting for the modern, minimalist-style textiles.

Little Korboose booth at NY NOW

Little Korboose booth at NY NOW

Tempaper booth NY NOW

Temporary wallpaper from TEMPAPER at NY NOW

Temporary wallpaper has become a visual merchandising staple and can be a booth designers’ best friend! Removable papers are ideal for display backdrops and seasonal store decor changes, too. TEMPAPER has some fun options. I am recommending the brick, pictured below, to a retail client this week.

Tempaper Brick

TEMPAPER display at NY NOW

The Danica Studio booth featured the llama trend with wallpaper that complemented the products on display. I love how clear and well-placed their signage was, as well.

Danica Studio booth Ny Now

Danica Studio booth at NY NOW

 

I had to step in and touch the cloth-covered walls in the Christopher Pourny booth!

Christopher Pourny NY NOW

Christopher Pourny booth at NY NOW

 

Shiraleah NY NOW

Shiraleah at NY NOW

Shiraleah emphasized the pineapple trend and the gold foil trend on an endcap display for the booth.

Zodax also spotlighted the gold trend in a big way by mixing holiday with every day products and included the emerging penguin trend in the mix on shelves along one aisle.

Zodax NY NOW

Zodax at NY NOW

 

String art sat front and center in the Primitives by Kathy booth on a clever table display that met the challenge of featuring products normally displayed on a wall.

Primitives by Kathy NY NOW

Primitives by Kathy booth at NY NOW

 

Laurel Denise NY NOW

Bracelets displayed on birch branches from Laurel Denise at NY NOW

One of my favorite display trends is the use of birch as a visual merchandising element. I’m planning an entire blog post dedicated to this trend, but here’s a fun example from the Laurel Denise display at the show. Stay tuned for more on this visual merchandising trend. I’m building quite an image folder. Send me your birch display images and I’ll consider including them in the blog post, coming soon.

Unexpected Elements:

Aram at NY NOW

Michael Aram’s plate dress at NY NOW

Perhaps the most photographed feature display at the show, the plate dress in the Michael Aram booth was quite a show-stopper! Love the creativity.

Aram at NY NOW

Closer view of the Aram plate dress at NY NOW

 

Affixed to the wall with pipe clamps, a copper coil makes an eye-catching scarf display in the Avvolto booth of Lands Downunder.

Avvolto NY NOW

Avvolto copper coil display in the Lands Downunder booth at NY NOW

The Big Picture:

Several booths were “pretty as a picture”, decorated and merchandised in ways that were visually pleasing as a whole unit. Retailers can clearly envision the products as they might be merchandised in-store. Here are a few of our favorites:

Sarah Richardson Design NY NOW

Sarah Richardson Design booth at NY NOW

A lovely combination of color balance and use of layered displays, resulted in an inviting booth space for the home textiles from Sarah Richardson Design. Superb, simple display techniques are exhibited here!

Sophie Allport NY NOW

Sophie Allport Limited booth at NY NOW

Collections by theme are key to mixing china, textiles, stationery, pet, garden and kids products in a single, cohesive booth. This technique was beautifully exhibited in the Sophie Allport Limited booth.

Note the use of lifestyle graphics, too:

Sophie Allport Limited NY NOW

Sophie Allport Limited booth at NY NOW

…and the booth designers found a way to maximize space by merchandising all the way into the corners. Bravo!

Sellers of small items like jewelry, benefit from visual merchandising that draws potential customers in for a closer look. The Black Black Moon booth succeeded.

Black Black Moon booth NY NOW

Black Black Moon booth at NY NOW

The sign indicating Handmade in North Carolina appeals to buyers looking for Made-In-USA products and the buyers in search of handmade merchandise.

Black Black Moon NY NOW

Black Black Moon booth at NY NOW

The American Made message was clear at the Hester and Cook booth, too:

Hester & Cook NY NOW

Hester & Cook booth at NY NOW

And the LOCAL trend did not go unnoticed at the Rock Scissor Paper booth featuring “destination” and location-based items.

Rock Scissor Paper NY NOW

Rock Scissor Paper booth at NY NOW

Fresh or faux, flowers add color, soft contrast and texture to tabletop displays, as pictured below at the Match booth.

Match booth NY NOW

Match booth at NY NOW

Flowers in displays may also be used to indicate a “season” as shown here in the Vietri booth, below. This is also a lovely example of layering and stacking a floor-to-ceiling display:

Vietri booth NY NOW

Vietri booth at NY NOW

At times, a simple flower swap could turn a spring display into a fall or holiday theme. Imagine this Sarah Richardson Jewelry display vignette with different florals, without changing the display pieces:

Sarah Richardson Jewelry NY NOW

Sarah Richardson Jewelry at NY NOW

 

Flowers can create an eye-catching “pop”, as shown here in the HomArt booth…

Homart booth NY NOW

Homart booth at NY NOW

… or a less-intrusive placement that adds texture or contrast, rather than a color punch. Shown below, in the Plat du Jour booth.

Plat du Jour booth NY NOW

Plat du Jour booth at NY NOW

We also enjoy an interactive booth…

Yellow Leaf Hammocks at NY NOW

Yellow Leaf Hammocks booth at NY NOW

We loved the sign and the sentiment at the fun, Yellow Leaf Hammocks booth, so we enticed our Retail Details photographer with a coconut drink to get him in front of the camera for a change.

Yellow Leaf Hammocks NY NOW

Yellow Leaf Hammocks booth at NY NOW

Providing photo opps or selfie areas in a trade show booth can significantly boost social media coverage and buzz. Use a custom hashtag for each event or show so you can track, follow and repost for additional online exposure.

STAY DISPLAY INSPIRED!

We are always inspired by the entrepreneurs we meet in the booths at the trade shows. Kudos to Joelle, the founder of Butterie for a simple, effective booth design worthy of anchoring our blog covering the NY NOW winter show. Butterie booth at NY NOW

Let’s break it down… Butterie booth at NY NOW

The booth is simple and informational, clearly conveying the message behind the product and exhibiting the use. Joelle told us that she wanted the booth to feel like a cozy kitchen.

Butterie booth at NY NOW

Butterie booth at NY NOW

Two windows with “sill shelves” on a bright butter-yellow wall, flanked the informational sign and upon closer look, I was impressed to see… 212Butterie_nynow_fabric

… the custom Butterie fabric used as curtains. Love this attention to detail!! 212Butterie_nynow_brochure

The booth had brochures clearly listing the product features surrounded by displays of the product in-use.

Butterie booth NY NOW

Butterie booth at NY NOW

The second wall of the corner booth featured a triptych custom piece of art that immediately drew us into the booth for a closer peek at this artistic approach to merchandising and branding. Bravo, Butterie!

Butterie booth at NY NOW

Butterie booth at NY NOW

Before closing, I’d like to thank the NY NOW team for inviting me to, once again, be a part of the educational programming during the show. Retail Details NY NOW

Retail Details NY NOW

Retail Trends Seminar at NY NOW

We had a full house and lots of great questions. I loved meeting you all!

Trends seminar NY NOW Becky Tyre Retail Details

Becky Tyre of Retail Details blog presents the Retail Trends seminar at NY NOW

Until next time… Stay Display Inspired!

You can see more of our pictures from the winter gift shows by following Retail Details blog on Facebook, Instagram, Twitter and Pinterest. Please leave me a comment below, if you enjoy the summary from the show, tell me about your favorite display idea or just to say hi!

~Becky

Retail Roadtrip Atlanta, GA part two

We have been fortunate to visit Atlanta several times of late. This post is part two of three, celebrating the retail revival happening in Hotlanta right now! (To view part one, click here.)

Ponce City Market Atlanta Georgia

Ponce City Market. 

Formerly a Sears, Roebuck & Co. distribution center and the largest brick building in the Southeastern United States, Ponce City Market is a historic ten story, 2.1 million square foot structure. The building is being restored as a mixed-use development with offices, retail and residential spaces.

Ponce City Market Atlanta GA

As you enter from the parking garage, you pass through an original freight elevator. We applaud the developers’ efforts to stay true to the history of the building.

Ponce City Market Atlanta GA

Retail areas include interior and exterior entrances. It’s almost impossible to distinguish old from new, as the industrial theme continues throughout.

Ponce City Market Atlanta GA

 

The interior is vast with columns at every turn.

Ponce City Market Atlanta GA

 

Bellina Alimentari Market made the best of the columns for display space, constructing custom shelves that wrap around just inside the entrance from the food hall.

Ponce City Market Atlanta GA Bellina

 

Williams-Sonoma embraced the columns in their visual merchandising, as well:

Ponce City Market Atlanta Williams-Sonoma store display

 

In an interesting visual twist, one wall of the Williams-Sonoma shop is actually an interior window, that looks right into a neighboring restaurant:

Ponce City Market Williams Sonoma Atlanta

 

WEST ELM:

Ponce City Market West Elm Atlanta

Bold textures were a theme at West Elm; in-store, above, and in the store windows, below.

Ponce City Market West Elm store window ATL visual merchandising

One of my favorite display surprises, were these “vinyl” shingles on the roof:

Ponce City Market West Elm Atlanta

 

ANTHROPOLOGIE – The store displays at Anthro, never disappoint. Sometimes the simplicity is stunningly effective:

Ponce City Market Anthropologie Atlanta

And, sometimes the complexity of the logistics have us looking very close…

Ponce City Market Anthropologie Atlanta, GA

But always intriguing, Anthropologie’s display design teams are some of the most talented in the retail visual merchandising business!

Ponce City Market Anthropologie Atlanta, GA

Here’s another view of the Anthro table:

Ponce City Market Anthropologie Atlanta, GA

Stay tuned for part 3 of the Atlanta Retail Roadtrip, with much more from Ponce City Market…

Ponce City Market Atlanta Georgia

I’ll be in NYC at the end of the month, presenting a seminar about retail trends at NY NOW on January 31, 2016. I’d love to meet you if you are at the show!

Follow Retail Details blog on social media to see display images from the trade shows and retail visits. InstagramFacebookTwitter — Pinterest

Stay display inspired!

 

NY Now Trade Show Booths part one

Trade shows are a key place where buyers and sellers meet. With a bit of research, trade show booths can be designed to attract potential customers, draw them in and dazzle them to close a deal.  A booth should be remarkable enough to create a positive memory of a product or company in the mind of potential customers or clients. This month, I walked the aisles of NY Now at the Jacob K. Javits Convention Center and gathered pictures of some effective booth designs and trends in visual merchandising. Enjoy and stay display inspired!

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Attract attention with colors, textures and shapes for visual interest.

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A closer look at the tissue paper installation at Seedling’s booth:

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Paper Mart had a bold booth topped by a giant, attention-grabbing bow.

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Square panels displayed paper goods and trims showing colors, prints and textures in interesting configurations that encouraged customers to touch.
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Hester and Cook always has lovely permanent showrooms at the major market centers and the vibe continued in the trade show booth where paper flows like fabric in displays that are elegant, yet approachable.

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Emily McDowell’s dress made of cards was a big hit at the National Stationery Show in May and it made an encore appearance at the NY Now summer show.

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Creating unique displays that are instagram-worthy or an invitation for a selfie shot, invite customers to pause at a booth providing opportunities for product introductions and sales.

Stay tuned for additional blog posts about booth lighting, signage, branding and more of our favorites from the NY Now show!

Stay display inspired!