Visual Merchandising Tips and Displays at AmericasMart

I’m just back from AmericasMart and excited to share a few fun displays. The wholesale trade show booths and showrooms are wonderful sources for creative display ideas and the Atlanta show never disappoints!

ChickeeBoom Road Runners Americasmart

ChickeeBoom jewelry display in the Road Runners LLC showroom at Americasmart

I was on the hunt for interesting display backdrops and this one from ChickeeBoom in the Road Runners showroom caught my eye. I like how the damask pattern is broken up with a wood insert for visual interest and pattern relief which keeps it from looking too busy. The trick with displaying jewelry – and other small items – is to draw the customer closer so they can clearly see the product.

Spartina 449 showroom at Americasmart

Spartina 449 showroom at Americasmart

I love bold graphics on a back wall to draw customers into the store or in this case, into the showroom. Color is key to this cohesive story in the Spartina 449 showroom at AmericasMart.

Heartstrings Jewelry at Grace Direct Bridgewater

Heartstrings Jewelry – Grace Direct showroom

The state-shaped boards in the Heartstrings window feature the new state collection. The Grace Direct/Bridgewater Candles showroom is well-known for their creative displays. Visit the Retail Details social media sites to see more from this showroom.

Gleeful Peacock booth AmericasMart

Gleeful Peacock booth at AmericasMart

State-themed charms are cleverly displayed on a large easel map in the Gleeful Peacock booth. I zoomed in to show the chalk graphic indicating these as Best Sellers. Customers want to know what’s “hot”. This is especially effective in gift stores where customers are looking for gift suggestions.

Thanks to AmericasMart for awesome hospitality and a great show, as always. Next stop for me is Las Vegas Market, followed by NYNOW. I hope to see you there. Join me for a seminar in Vegas and a panel of retail experts in NY.

Stay display inspired!

Retail Details blog, Becky Tyre~Becky

Visual Merchandising Tips: showroom inspirations and store display ideas

I’m reviewing display pictures for some visual merchandising projects for 2015. Three distinct themes are evident from the thousands of display examples we gathered during hundreds of store visits this year: nautical, monochromatic and texture. We will explore these themes in detail and share retail displays, but today’s post comes from a wholesale showroom during the Las Vegas Market at World Market Center.

RD-LOF-Vegas2014-6The Margot Elena companies and collections – which include Lollia Life, Love & Toast, Tokyo-Milk and Library of Flowers – were presented in a space so lovely we visited two days in a row to get more pictures.

 

RD-LOF-Vegas2014-5Our photographer thought these dip-dyed sling props suspended by thin ball chains were made from vertical window blinds, but in touching them, I don’t think so. However, I am planning to try this with blinds soon. Framing the display with the watercolors from the products’ packaging creates a cohesive presentation. I’m not usually a fan of such symmetrical displays, but in this case, it works!

 

RD-LOF-Vegas2014-3The simplicity of the unfinished wood fixtures and natural accents allow the products to speak for themselves. This is a lovely example of using multiples to enhance the visual merchandising story.

 

RD-LOF-Vegas2014-2The impact of color in displays: GOLD was the perfect choice! I can’t wait to try something like this in a nautical display. It is begging for a red, white & blue sailboat incarnation.

 

RD-LOF-Vegas2014-1Pattern play.

Nice job visual team. We can’t wait to see what you come up with for the next round of trade shows.

Stay display inspired! ~Becky