I frequently stumble on store displays that make me stop and take note and well… take pictures, of course. When I step in for a closer look, I am occasionally thrilled by a surprise element. That happened recently in the charming town of Franklin, Tennessee.
The staggered display tables at the Anthropologie on Main Street in Franklin were merchandised beautifully with a nice element of plants and an attractive height feature hanging above for visual interest.
Here’s the view from above. Stunning from all angles.
When I got close enough to touch it, the flowers were made from paper cupcake liners, as I had suspected, but on closer look…
The buds are actually balloons! Wow.
Leave a comment with your thoughts. Do you love Anthropologie displays as much as I do?
I realize it is a bit off-topic from my usual visual merchandising posts, but I had the privilege of attending a press tour of the Green roof of New York City’s Jacob K. Javits Convention Center during the NYNOW show and I want to share the unique experience with you. Many of our blog followers attend trade shows in this building, so knowing what goes on downstairs in the complex makes the upstairs even more of a fascinating contrast. I’m glad I took notes and a photographer!
Before heading to the roof, Tony Sclafani, senior vice president and chief communications officer told us about how the thousands of the Javits Center’s highly reflective glass panels were replaced with less reflective, pixilated glass panes outfitted with a bird-deterring dot pattern. The new glass helped to improve the building’s overall energy efficiency and has led to a staggering drop in bird strikes, which had been an issue and cause of some poor press coverage in the past. Not only is the Javits Center significantly less of a contributor to bird injuries and deaths, the building is now a bona fide haven for urban wildlife.
My first impression was how peaceful it is up there. Spanning nearly 7 acres, it is by far the largest green roof in New York City. Seventeen stories above Midtown Manhattan, the soil and plants of the roof absorb water from storms reducing run-off. Heating and cooling costs are down 25 percent.
The brown box is a kestrel box, installed to create a safer environment for American kestrels, which have been spotted on the top of the Javits Center. Kestrels are a bird species not usually found on green roofs in New York City. At least eleven species of birds have made the plant-covered roof their home. And bats, too.
14 types of sedum, flowering succulents grow in thick mats covering an area roughly equal to the size of five football fields.
The views are spectacular! I suspect the people living in those high rises enjoy the view of the green roof, as well.
More green roof area is planned for the next round of building renovations and will include a public accessible green terrace. So, if you are one of the more than 2 million visitors that attend the hundreds of events at the Javits Center, stay informed of the progress, so that you may have a future experience of the green roof, too!
It’s hard to think of a display trend more prevalent than the use of birch in visual merchandising this past year or so. I’ll share a few of my favorites from the collection of images I call Branching Out. Enjoy and stay display inspired!
Anthropologie may have started this trend.
Anthropologie, Naples FL. Image credit: Loran Tyre, Retail Details blog
Roost & Co., Beverly, Massachusetts
Fortunata Display at AmericasMart Atlanta
Marie Belle NY
Two’s Company display at NYNOW
Laurel Denise jewelry display at NYNOW
Birch display DIY using foam core
Birch display DIY: paper
SANTA via Faith Bartrug Design
BIRCH via Tripar Displays
And finally, this is the inspiration for an upcoming jewelry display…
I’m just back from AmericasMart and excited to share a few fun displays. The wholesale trade show booths and showrooms are wonderful sources for creative display ideas and the Atlanta show never disappoints!
ChickeeBoom jewelry display in the Road Runners LLC showroom at Americasmart
I was on the hunt for interesting display backdrops and this one from ChickeeBoom in the Road Runners showroom caught my eye. I like how the damask pattern is broken up with a wood insert for visual interest and pattern relief which keeps it from looking too busy. The trick with displaying jewelry – and other small items – is to draw the customer closer so they can clearly see the product.
Spartina 449 showroom at Americasmart
I love bold graphics on a back wall to draw customers into the store or in this case, into the showroom. Color is key to this cohesive story in the Spartina 449 showroom at AmericasMart.
Heartstrings Jewelry – Grace Direct showroom
The state-shaped boards in the Heartstrings window feature the new state collection. The Grace Direct/Bridgewater Candles showroom is well-known for their creative displays. Visit the Retail Details social media sites to see more from this showroom.
Gleeful Peacock booth at AmericasMart
State-themed charms are cleverly displayed on a large easel map in the Gleeful Peacockbooth. I zoomed in to show the chalk graphic indicating these as Best Sellers. Customers want to know what’s “hot”. This is especially effective in gift stores where customers are looking for gift suggestions.
Thanks to AmericasMart for awesome hospitality and a great show, as always. Next stop for me is Las Vegas Market, followed by NYNOW. I hope to see you there. Join me for a seminar in Vegas and a panel of retail experts in NY.