We had picture perfect weather for our visit in Sweden earlier this month. The parks were filled with families enjoying the warm weather and the shop windows were starting to look like summer – or SOMMAR, as they call it.
The floor of the store window at SCAMPI in Stockholm is covered with a woven, natural rope rug. It becomes a perfect base for a beach window featuring their mix and match swimsuit separates. Hovering above the display are colorful birds hung with ropes. This is an excellent example of texture and color use in display.
Fence lacing at Odd Molly:
Odd Molly is known for their creative store interiors. The Stockholm store has chain link fencing in the windows and it has been enhanced with a procedure called “lacing”. It is an eye-catching, clever process that provides two-sided display and works well in windows, as well as against walls.
Father’s Day is not in June in Sweden, but we stumbled upon this menswear display window. The frames were filled with scrunched white fabric for a very interesting effect.
The Nordic Museum was having a Fashion Exhibition. In conjunction with the museum show, a local shopping mall, Sture Gallerian, had a dandy exhibit.
At the entrance to each store, a pedestal was placed with signage promoting the dandy theme. Atop each pedestal was a glass dome and each store created a vignette display featuring items from their store.
At least 30 shops had the display domes and it was a pleasant added feature for our mall tour.
I returned from Sweden to head to Dallas for the gift show. I’ll post some display ideas from Dallas showrooms soon.
Stay display inspired!
~Becky
Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net
This is the display mentioned in the letter. Thanks to Carolyne from 
Lisa and Danielle Kupsc wanted to have a boutique that mothers and daughters could both shop in and find things that are age appropriate. In 2009, they opened 
In October of 2010, Leah Papp and her mom opened a children’s consignment boutique in Martinsville, NJ. They decided to call their shop 
“It’s my mom! She’s totally cool, hilarious and just a blast to be around”, claims Corey DeRoo, the daughter part of the mother-daughter team who have owned 
In March of 2008, Diane and Meghan Ludwig opened 
Though the store is not open yet, Jessica Escalante is opening a women’s clothing and accessories boutique with her mother and aunt. They made the decision to start J. Luxe Boutique last November and immediately began a business plan, signed up for trade shows and started researching locations and product lines. Jessica always dreamed of owning a boutique. These pictures are taken before they started to renovate the space and Jessica and her Aunt Alma are seen holding the key on the day their retail journey really started. I thought it might be fun to follow their efforts as the store takes shape between now and their planned opening in July 2011.
I hope you had a nice Mother’s Day. Here’s one last Mother’s Day display to share. It comes from Ellen at 
If you are like me, your Mom told you to keep your shoes off the bed. I don’t think the rule applies to this retail display at 
At 
Pink fabric is strategically placed beneath rectangles of plexiglass on this jewelry display table at 
Display tip: Note how this presentation has several bars of soap unwrapped within the display. This makes it very clear what is in the lovely packaging and exhibits the fact that different colors are available. Thanks to 
Unless you are new to the Retail Details blog, you likely know of my love of and obsession with visual merchandising props and there-fore explains my other job as a prop shopper and display designer for 
One of my favorite props are scales. I like this hanging scale in a display at 
Swank
What has icicles, 88 keys, but no locks? A winter piano display. I’m not usually a big fan of felt, but it has just the right texture for the snowy lid of this grand piano. Does anyone know where I can get those suspended clear globes??
These chain tables were custom made for the Venice Beach store of the LA based lingerie, swimwear and loungewear company 
This modern vintage display table is made from a base that was once a baby buggy. It is currently parked at 
This table made of branches and twigs fits the “down to earth” aesthetic that the mother/daughter team at 
I’ll close this post with this cute picture of the 
