Merchandising Gifts in a Garden Center

As a retail store owner or visual merchandiser, can you imagine having unlimited access to seasonal fresh greenery and flowers to use in your displays? Retail Details staff visited Heritage Farm and Garden, marveling at the lovely merchandising of gifts and home decor at the store in Muttontown, NY.

Heritage Farm & Garden visual merchandising

Although we frequently see enticing displays in garden centers and floral stores, the use of effective visual merchandising techniques at Heritage Farm & Garden is especially notable. The image above represents a number of effectual display methods:

  • creating height through stacking on a tabletop
  • utilizing the floor space to feature merchandise
  • featuring various sizes and multiples of products for visual interest and to represent the assortment available
  • cross-merchandising to incorporate non-garden-related items, such as picture frames and candles

What’s your favorite element in these display examples? Leave us a comment.

Retail Details visual merchandising blog Heritage Farm & Garden

The entryway display is the first interior impression when shoppers enter a store. Customers who arrive at Heritage Farm & Garden to buy a shovel are immediately aware that this store has what they need and MUCH more!

The exterior is equally as charming:

Heritage Farm & Garden retail details visual merchandising blog

Heritage Farm & Garden on Long Island

Want to see more? Visit our Facebook page @theretaildetails and Instagram page @retaildetails and Pinterest boards and you can read more from Becky Tyre in the retail and visual merchandising columns written for Gifts & Decorative Accessories. Stay tuned for upcoming seminars, panels and Becky’s 2018 speaking engagements, too.

Stay Display Inspired!

Display ideas from AmericasMart

Retailers: I hope you take notes when you see interesting display ideas at trade shows. I know you are focused on the search for unique products to sell in your stores, but the same merchandising that attracted you to the booth or showroom may be ideal for displaying the products in your shop. Part one features display inspirations from my recent trip to AmericasMart in Atlanta:

I love a good story — visual and otherwise — so a “cause map” always catches my eye.

Sips Drinkware booth at AmericasMart

Sips Drinkware booth at AmericasMart

In Uganda alone, over 8 million people lack access to safe water, equivalent to the population of New York City. SIPS is out to change that by delivering a clean, sustainable sip that promotes access to potable water for communities in Uganda. With every purchase, buyers are helping them drill a well for a village in need.

Candle wick spools as display lifts

Candle wick spools as display lifts

Candle wick spools and small pots of greenery create a natural feel to the visual merchandising in the SIPS wholesale booth. The continuity of color theme, as shown throughout the booth, translates well to a retail environment by defining an area. Note the use of “multiples” in the props as it creates visual interest and impact.

Hint: You could use inexpensive spools of twine to create a similar effect. They come in many sizes and colors.

TIP: Ask vendors if their images are available for promotional use.

Sips Drinkware graphics

At times, vendors have marketing materials available for retailers to use in-store. Marketing post cards make great display signs and some vendors will provide product photography that you can use in your social media to promote the line when it arrives in your store.

Stay tuned for more coverage from the summer gift shows. Stay display inspired!

 

 

Ladder Displays Step It Up

A recent retail roadtrip took us to South/Central Texas and some amazing store visits. Two small towns stood out with charming main streets filled with local, independent shops: Gruene and Boerne. Instagram played a big role in planning the Texas trip. I’m so thankful for the retailers, sales reps and gift industry friends that so generously shared suggestions for stores to visit. That’s how I found the Red Rooster in Boerne, TX.

Filled with lovely fixtures and beautifully displayed products, I’ll be sharing some of our pictures from Red Rooster in future posts and magazine articles, but here’s a simple ladder display they use to display different seasonal products throughout the year. I love versatile, simple fixtures and ladders are an all-time favorite.

Red Rooster Boerne felt birdhouses display ladder

Ideal for felted birdhouses and lanterns, the display changes with each season.

Red Rooster Boerne TX lanterns display ladder

For the holidays each year, the Red Rooster completely transforms into a Christmas store. Known for the annual Dickens on Main event, Boerne residents and visitors love the holidays!

Red Rooster Boerne TX ornaments display ladder

Ornament display at The Red Rooster in Boerne, Texas

Step ladders are available in many sizes and styles. Aluminum styles are more industrial and modern, fiberglass styles come in various colors and the traditional wooden ones with the classic paint shelf have a special charm. Mini step ladders are ideal for placing on top of display tables to add height and create additional display space. Step ladders are also popular for trade shows and craft booths as they fold flat for storage and travel and can be used as anchors for larger shelf units by using the rungs as shelf supports.

What else could we display on ladders? Leave us a comment!

Stay display inspired!

 

 

 

 

 

Keeping an Eye on Retail. Literally.

A recent visit to a local eyeglasses studio reminded me of a conversation about Warby Parker and their beautiful retail concepts. I thought you might enjoy seeing a few of the stores and how the retail designers celebrate each geographic location while staying true to the brand. Stay display inspired!

Warby Parker store retail visual merchandising

Warby Parker Scottsdale, Arizona

Warby Parker celebrates a love of books in most of their locations and this Scottsdale store is no exception. The attention to lighting is superb and I’m a big fan of the terrazzo tile floor in this location.

Warby Parker store retail visual merchandising

Warby Parker Scottsdale, AZ

 

Warby Parker store retail visual merchandising

Warby Parker Miami, Florida

The Miami location is a tribute to Florida colors and the “pool” references are truly on-point!

Warby Parker store retail visual merchandising

Warby Parker Miami, FL

 

Warby Parker store retail visual merchandising

Warby Parker San Francisco, California

Known for the use of murals, the exterior design of Warby Parker on Hayes Street in San Francisco is iconic in the area. This location features a cozy reading nook and stocks periodicals sourced from independent presses.

Warby Parker store retail visual merchandising

Warby Parker San Francisco, CA

Keeping a 👀 eye 👓 on retail and sharing ideas when we can. Stay display inspired!

~Becky