Ladder Displays Step It Up

A recent retail roadtrip took us to South/Central Texas and some amazing store visits. Two small towns stood out with charming main streets filled with local, independent shops: Gruene and Boerne. Instagram played a big role in planning the Texas trip. I’m so thankful for the retailers, sales reps and gift industry friends that so generously shared suggestions for stores to visit. That’s how I found the Red Rooster in Boerne, TX.

Filled with lovely fixtures and beautifully displayed products, I’ll be sharing some of our pictures from Red Rooster in future posts and magazine articles, but here’s a simple ladder display they use to display different seasonal products throughout the year. I love versatile, simple fixtures and ladders are an all-time favorite.

Red Rooster Boerne felt birdhouses display ladder

Ideal for felted birdhouses and lanterns, the display changes with each season.

Red Rooster Boerne TX lanterns display ladder

For the holidays each year, the Red Rooster completely transforms into a Christmas store. Known for the annual Dickens on Main event, Boerne residents and visitors love the holidays!

Red Rooster Boerne TX ornaments display ladder

Ornament display at The Red Rooster in Boerne, Texas

Step ladders are available in many sizes and styles. Aluminum styles are more industrial and modern, fiberglass styles come in various colors and the traditional wooden ones with the classic paint shelf have a special charm. Mini step ladders are ideal for placing on top of display tables to add height and create additional display space. Step ladders are also popular for trade shows and craft booths as they fold flat for storage and travel and can be used as anchors for larger shelf units by using the rungs as shelf supports.

What else could we display on ladders? Leave us a comment!

Stay display inspired!

 

 

 

 

 

Retail Road Trips & Display Recap part 1

As the year comes to an end, it’s a good time to reflect on some of the lovely stores we visited and celebrate all the independent retailers we met along the way. Enjoy this recap and as always… Stay display inspired!

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A speaking engagement in Ohio gave me the opportunity to take a side trip to visit some retail stores in Pittsburgh, PA. Located in a former run down old bar, No. 14 Boutique was a true gem of a find with lovely displays. Owners Michelle and Brianne turned the space into the most chic 1000 square feet in Lawrenceville.

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No. 14 Boutique – Pittsburgh, PA

When a writing assignment in Nashville coincided with an event I have wanted to attend for quite some time, the stars aligned and we finally attended one of the City Farmhouse Pop-up Fairs in Franklin, TN.

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The vendor booths are truly a lesson in merchandise styling.

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One of my favorite themes was how many of the vendors incorporated flowers and plants in the styling of their booths.

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Kim Leggett, the organizer of the City Farmhouse pop-up fairs, has a book coming out in 2017 and I’m told she shares some of her styling secrets, so I’ll be watching for the book release and keep you posted.

Speaking of books…

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In the Company of Women by Grace Bonney, pictured here at Oxford Exchange in Tampa, FL., is one of my favorite books this year. Featuring insights from over 100 makers, artists, and entrepreneurs, it is an unprecedented collection of empowering advice and inspiration.

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Soapology, New York, NY

Gift industry trade shows take me to Atlanta and New York at least twice per year, so I enjoy exploring neighborhoods and finding fun stores like Soapology NYC, (above) and Boogaloos Boutique (below) in Ponce City Market in Atlanta.

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The creativity in retail stores never ceases to amaze me. I hope you find inspiration in following the visual merchandising examples that I post throughout the year. Want to see more? Follow Retail Details blog on social media, too. Links in the sidebar.

Stay display inspired!

~Becky Tyre

Branching Out: Store Displays

Birch_A_title_image It’s hard to think of a display trend more prevalent than the use of birch in visual merchandising this past year or so. I’ll share a few of my favorites from the collection of images I call Branching Out. Enjoy and stay display inspired!

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Anthropologie may have started this trend.

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Anthropologie, Naples FL. Image credit: Loran Tyre, Retail Details blog

Roost & Co., Beverly, Massachusetts

Roost & Co., Beverly, Massachusetts

Fortunata Display at AmericasMart Atlanta

LL BEAN

LL BEAN

Birch_Marie_Belle_NY

Marie Belle NY

Birch_risers

Two's Company Cupcakes and Cartwheels display at NYNOW

Two’s Company display at NYNOW

Laurel Denise jewelry display at NYNOW

Laurel Denise jewelry display at NYNOW

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Birch display DIY using foam core

Birch display DIY using foam core

Birch display DIY: paper

Birch display DIY: paper

SANTA via Faith Bartrug Design

SANTA via Faith Bartrug Design

BIRCH via Tripar Displays

BIRCH via Tripar Displays

And finally, this is the inspiration for an upcoming jewelry display…

Birch_Earring_Art

…so stay tuned to see how that turns out.

Stay display inspired!

 

Anatomy of a trade show booth

I had the pleasure of interviewing Alejandra Remijio about her work on the Danica Studio trade show booth at NY NOW. You may know Alejandra as a designer of one of a kind and limited edition table linens, but she is also a talented retail visual concept designer in New York and beyond.

Danica NYNOW booth

Danica Studio booth at NY NOW

Q (Becky): How closely do you follow a plan-o-gram in booth setup?

A (Alejandra): To execute the set up, I used a booth layout schematic for the fixtures and photos to place the merchandise. This particular layout was patterned after the booth in Atlanta at AmericasMart. It’s very important to keep the look of your brand consistent, so your customers can recognize you at these big trade shows.

Danica NYNOW booth before

Danica NYNOW booth: a blank slate!

Q: General tips from a VM expert?

A: No matter what kind of job I’m hired to do, I always bring my own tools – scissors, tape, twine, glue etc. Know your clients brand vision and always remember the ultimate goal is to sell merchandise. Also, tell a story with the product and have fun!

Danica NYNOW booth

Q: What are the main benefits and features of the perimeter racks?

A: The racks are a great way to display a lot of merchandise in a small area. With these fixtures, the upper as well as lower part of the space is being utilized. Also, the shelves have various heights which allow you to stack product, feature larger items and incorporate different vessels to showcase the merchandise. These custom racks have rungs at the top where hooks and various other creative merchandising techniques can be used.

Danica NYNOW booth

Danica Studio custom racks

Q: How does the merchandising plan for a table differ from racks?

Danica NYNOW booth

A: Merchandising a front table is always a lot of fun! It’s an opportunity to attract first time customers, as well as feature new and best selling products. Having catalogues and other marketing materials available on a front table encourages the customer to take one, with the hope that they will follow up at a later date.

THANKS Alejandra! View her table linens at Copper Colored Gal Designs or email her alejandra@coppercoloredgal.com for visual merchandising inquiries.

Becky’s notes from the booth visit:

Notes: Alternating vertical and horizontal stacks is an eye-catching visual merchandising technique.

Danica Studio NYNOW booth at Javits Center

Danica Studio NYNOW booth at Javits Center

The signage in the booth is clear and consistent and located on each wall.

Danica Studio NYNOW- Javits Center

Danica Studio NYNOW- Javits Center

Feature items with a common theme in one grouping to encourage sales of an entire collection. Create a “display story”.

Stay display inspired!

In other news – The next retail road trip will be to the Nashville, TN, so if you know of any unique, clever indie shops we should visit, let us know! Also, the full print article about the remodel of the Naples Soap Company Key West retail store is available to view online at the Gifts & Decorative Accessories magazine website, click here to read it. ~Becky