Archive for the ‘Summer displays’ Category

A most colorful hardware store window display!

Monday, February 20th, 2012

Color is the strongest feature in many displays. Bold color contrast attracts attention. Creating a single color story is another strategy and a very effective way to feature unrelated products. Color patterns draw you in for a closer look. This display is an example of color patterning at its best.

Coles Hardware, retail details blog, visual merchandising, swirlmarketing.comCole Hardware in San Francisco mixes colorful merchandise with the simplest of white props, proving that colorful display techniques are not just reserved for apparel, gifts and toys.

Display ideas to share:

Simple spools of twine on a spindle become a display for elegant brooches. This image is from Pinterest, shared by numerous users.

Summer display idea:

Foam pool noodles are sliced and turned into garland for an inexpensive, colorful store display idea. View additional, clever DIY ideas at the blog Craftzine.

A few fun store displays:

Chair leg rungs become apparel racks when the chairs are hung on the wall at Decades Vintage Store in Portland, Oregon.

Each fitting room is different at the Brass Razoo in Nampa, Idaho. Adding character to the store, each room even has its own chandelier. Photo credit: Amber Fischer, amberfischer.com

Reader submission:

During a visit to an Ikea near Dallas, my future brother-in-law, Justin thought of Retail Details when he saw this vertical display of lamps and emailed it to me this week. It will be nice to have someone in the family who loves displays as much as I do! He spent an entire day prop shopping with me for some showroom clients in Dallas last winter.

A new Retail Details feature:  I’ll be posting visual merchandising project ideas for input from readers. Please click on “comment”, below the blog post, to share your thoughts and expand on my idea. With the store owners permission, I’ll share pictures of the end results later in the year. Please note, it takes a few hours for your comments to show up on the blog. The comments area is monitored since we get so much spam.

As always, thanks for reading the blog and stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre

The Retail Details blog is accepting a few new sponsors and advertisers in the sidebar of the blog for 2012. Please contact us for rates, email swirlmarketing (at)comcast.net

You can submit photos of store displays for blog consideration at that email address, as well.

Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog, also on facebook. You can read more from Becky in the Display Inspiration articles and Trends sections of GIFT SHOP Magazine.

Summer store displays and Retail Details blog news

Friday, July 29th, 2011

I’m convinced that whoever wrote the song about the lazy days of summer was not in the wholesale or retail gift business. Not in the United States, at least.  The summer gift shows are in full swing and keeping the buyers and showroom staff and reps quite busy. I’ll be at the Orlando Gift Show on Sat., 8/6 and then off to New York for the NYIGF show that begins the following weekend. Watch for my Retail Details press badge and I hope you’ll stop me to say Hi. Scroll down for some fun news at the end of this blog post.

Summer Displays:

Oars are used as hang rails in this summer display at Periwinkle of Potomac Greens in Alexandria, VA. Suspended with boat rope, the oars are the right diameter for hangers and make a clever display in their swimwear area.

Porter Square Books is an independent bookstore in Cambridge, MA. They always do a nice job of creating displays around holidays and various themes, like gardening, movies or events like poetry month or graduation. They have several summer displays, one that features books about traveling around New England, which became a store event in June. Their “book it to the beach” display is complete with a sand castle and books for all ages.
Rice is a Danish homewares and accessories company, known best for their colorful melamine and storage solutions that are fun and functional. They sponsor store display contests for their retail customers worldwide. This company REALLY encourages creative retail visual merchandising and I will be featuring more of their stores in the future. This summer display is from the Rice Ting Bergen store in Norway. The mini-fridge is just the right size for the kids summer snack containers. It catches the eye by being painted bright green, inside and out.
This display at Hollies on the Avenue has a sophisticated, natural, beachy feel. Hollies is a specialty shop for gifts, home accents, and “surprises” in Barrington, RI, and caters to residents and visitors.
Showroom Displays:
A great source of display inspirations, showrooms at the markets are a proven resource for display ideas.
This scarf display is in the Lindsay Phillips area of the OneCoast showrooms.  A rope ladder display can be a versatile piece for presenting merchandise. Neutral in color, it shows up well against a color wall, as shown here, but is not distracting. Another version are the rope ladders that are available at boat stores and bring a nautical theme to a summer display.
Some displays use props and some are products on traditional fixtures. At the Greenleaf Gifts showrooms in Atlanta and Dallas, they built some props out of their product.
They used sachet packets for the scent Velvet Woods, adding feathers to construct these colorful peacocks in their showroom windows.  They turned out great and caused quite a buzz around the marts.
Announcement:
Please join me in welcoming Chelsea Redfern, who recently joined Retail Details as an intern. Chelsea is in her last year of college and will graduate with a BA in Marketing, Advertising and PR. Chelsea manages her Mom’s shop, Baglady Boutique, in Springfield, MO. Chelsea grew up in the retail business.
In her own words: 
“When I’m not at the shop, I love to create in the kitchen or get lost in the midst of a fashion or foodie blog. I took this internship with Becky because I thought it would be a great experience for me to work with two things I love: blogs and retail. I’m very excited to learn from her and this experience. So, in short, I’m a 20-something aspiring shop girl who in the midst of trying to finish college also lives the life of a fashionista, chef, blogger, daughter & friend.”
Chelsea will be contributing to the blog and helping to plan our next store display contest. She will research and analyze displays and also help me with research for my other writing assignments. I am thrilled to have Chelsea on the Retail Details team and look forward to her perspective, ideas and retail knowledge.
Retail Details blog, Becky Tyre, Swirl MarketingStay display inspired!
~Becky Tyre

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. You can read her most current articles in Gift Shop Magazine. She is the owner and writer of the Retail Details blog at www.SwirlMarketing.com You can reach Becky via email at SwirlMarketing@comcast.net

Showrooms, inspired visual merchandising, fun store displays and retail celebrations!

Saturday, July 16th, 2011

It’s Gift Show Season! All the marts are buzzing with activity as buyers visit showrooms, order new product, attend seminars, make contacts and look for display ideas. Manufacturers, vendors, showroom and booth designers put immense thought and effort into their visual merchandising. Retailers can take note of this hard work and use the displays as inspiration back in their own stores. Here are recent pictures from showrooms in Atlanta and Dallas.

Stay display inspired!

Retail Details Blog, Global Views SAT3, store display, visual merchandisingIf you want a lesson in effective use of color in visual merchandising, visit a showroom that carries Global Views products. Their showroom displays are a feast for my eyes. You can see them in Dallas, New York, High Point, Las Vegas and Atlanta. These two pictures are from their area inside the Southern Accessories Today showroom in the Americasmart in Atlanta.

Retail Details Blog, Global Views SAT2, store display, visual merchandising

Retail Details Blog, Global Views, store display, visual merchandisingThis photo, above, is from their showroom in the Dallas Mart. Last month, I was able to spend an hour browsing this showroom in awe. Global Views is always one of my first stops at market!

One challenge that faces showroom designers – even more than at the retail level – is having to display various seasons at once. Color stories can help differentiate the delivery seasons, as shown here by Scene Weaver at  the OneCoast showroom  in Atlanta.

Retail Details Blog, OneCoast Scene Weaver ATL, store display, visual merchandising

Retail Details Blog, OneCoast Scene Weaver Dallas, store display, visual merchandising

Scene Weaver pillows and throws, as currently displayed in the OneCoast showroom in Dallas. Below, is the same merchandise in the showroom in Atlanta today.

Retail Details Blog, One Coast Scene Weaver ATL, store display, visual merchandising

Retail Details Blog, OneCoast Mudpie, store display, visual merchandisingSometimes single colors are the best way to make a statement. This is particularly effective when displaying a collection such as this pink grouping by Mud Pie in the OneCoast showroom in Atlanta. And how cute is that ice cream cone made of petticoat fabric on the wall? This next picture, from the same showroom, uses cloud props and what could be a twin-size headboard on the wall.

Retail Details Blog, OneCoast, store display, visual merchandising

Retail Details Blog, Bentleys Reserve OneCoast, store display, visual merchandisingBentley’s Reserve makes the most of their cubical fixtures – shown here before and after stocking it in the OneCoast showroom in Dallas. Notice the placement of product, signage and literature throughout the shelves. The addition of baskets in the lowest cubes give the bottom weight for a balanced display. They created some eye relief by leaving a few cubes empty except for the deco-words Eat and Enjoy. This is an extraordinary display example!

A few more display examples from the Southern Accessories Today showroom in Atlanta:

Retail Details Blog, Global Views SAT1, store display, visual merchandisingOnce again, their use of color and merchandise arrangement shows a nice blend of mixing metals and a little pop of color. The result allows the white products to really stand out! Product areas are Dwell Studio and Studio A.

Shopping in Stockholm, part 3:

Retail Details Blog, Accessorize Stockholm, store display, visual merchandisingLife preservers have always made good props for resort and spring displays, but the colors, stripes and dots on these took this visual merchandising staple to a new level. These two displays at ACCESSORIZE immediately caught my eye on my way to tour a retail store elsewhere in Stockholm. The background graphics were quite nice, as well. I wish I had taken a picture from further back to get the full effect of this display story. To read/view parts 1 and 2 of the Stockholm Sweden displays, click here and it will open in a new window.

Back in the USA: retail displays from California, Iowa and Florida:

Retail Details Blog, Daisy's Alamadea CA, store display, visual merchandisingDon’t you just love how the cake stands are used in the displays on these shelves at Daisy’s in Alameda, CA?

Retail Details Blog, RSVP Iowa, store display, visual merchandisingAt Retail Details, we LOVE interesting vases used for jewelry displays! This one is from RSVP in Iowa City, IA.

Retail Details Blog, Snap Kids, store display, visual merchandisingCute display idea for headbands and hair ties using a boot and a bottle at Snap Tweens in Santa Rosa Beach, FL.

Congratulations to HiHo Home Market:

Retail Details Blog, Hiho Home Market, store display, visual merchandisingRetail Details & Swirl Marketing send our warmest congratulations to our friends at HiHo Home Market as they celebrate being named Country Business Magazine’s2011 Retailer of the Year!  Last fall, on a retail tour through Connecticut and New York, we were lucky enough to visit HiHo Home Market in Gardiner, NY. It is a lovely shop filled with an eclectic mix of current and vintage merchandise. Upstairs there is a room dedicated to Christmas year-round. The owner, Heidi Hill-Haddard has a true talent for visual merchandising and all 15 rooms have imaginative displays that change often. In fact, they were a finalist in our New Year Store Display contest earlier this year. We have featured HiHo Home displays in the blog several times in the last few years and look forward to sharing more in the future!

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

 

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. You can read her most current articles in Gift Shop Magazine. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Store displays in Stockholm – part 2

Thursday, June 30th, 2011

We had picture perfect weather for our visit in Sweden earlier this month. The parks were filled with families enjoying the warm weather and the shop windows were starting to look like summer – or SOMMAR, as they call it.

The floor of the store window at SCAMPI in Stockholm is covered with a woven, natural rope rug. It becomes a perfect base for a beach window featuring their mix and match swimsuit separates. Hovering above the display are colorful birds hung with ropes. This is an excellent example of texture and color use in display.

Fence lacing at Odd Molly:

Odd Molly is known for their creative store interiors. The Stockholm store has chain link fencing in the windows and it has been enhanced with a procedure called “lacing”. It is an eye-catching, clever process that provides two-sided display and works well in windows, as well as against walls.

Father’s Day is not in June in Sweden, but we stumbled upon this menswear display window. The frames were filled with scrunched white fabric for a very interesting effect.

The Nordic Museum was having a Fashion Exhibition. In conjunction with the museum show, a local shopping mall, Sture Gallerian, had a dandy exhibit.

At the entrance to each store, a pedestal was placed with signage promoting the dandy theme. Atop each pedestal was a glass dome and each store created a vignette display featuring items from their store.

At least 30 shops had the display domes and it was a pleasant added feature for our mall tour.

I returned from Sweden to head to Dallas for the gift show. I’ll post some display ideas from Dallas showrooms soon.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net