Display ideas from AmericasMart

Retailers: I hope you take notes when you see interesting display ideas at trade shows. I know you are focused on the search for unique products to sell in your stores, but the same merchandising that attracted you to the booth or showroom may be ideal for displaying the products in your shop. Part one features display inspirations from my recent trip to AmericasMart in Atlanta:

I love a good story — visual and otherwise — so a “cause map” always catches my eye.

Sips Drinkware booth at AmericasMart

Sips Drinkware booth at AmericasMart

In Uganda alone, over 8 million people lack access to safe water, equivalent to the population of New York City. SIPS is out to change that by delivering a clean, sustainable sip that promotes access to potable water for communities in Uganda. With every purchase, buyers are helping them drill a well for a village in need.

Candle wick spools as display lifts

Candle wick spools as display lifts

Candle wick spools and small pots of greenery create a natural feel to the visual merchandising in the SIPS wholesale booth. The continuity of color theme, as shown throughout the booth, translates well to a retail environment by defining an area. Note the use of “multiples” in the props as it creates visual interest and impact.

Hint: You could use inexpensive spools of twine to create a similar effect. They come in many sizes and colors.

TIP: Ask vendors if their images are available for promotional use.

Sips Drinkware graphics

At times, vendors have marketing materials available for retailers to use in-store. Marketing post cards make great display signs and some vendors will provide product photography that you can use in your social media to promote the line when it arrives in your store.

Stay tuned for more coverage from the summer gift shows. Stay display inspired!

 

 

NY NOW trends and noteworthy displays

The cool weather was perfect for a sunny visit to New York City to attend the winter NY NOW show, where retailers go to find new products to sell in their stores. With categories that include textiles, handmade, general gift, jewelry (and more!), picture thousands of exhibitors featuring anything you might imagine that could be sold as a gift or in home decor, stationery and jewelry stores.Javits nynow 2016The show, held twice-yearly at the Jacob Javits Center in Manhattan, never disappoints and the vendors, artists, designers and manufacturers brought their “A” games to the booth designs, as always. I’ll share a few of my favorites in this post.

TEXTURES & TRENDS:

212Sigikid-usa_nynow2

Sigikid USA booth at NY NOW, Winter 2016

Weathered wood set a “rough, but cozy” tone, perfect for the Beasts Town area in the Sigikid USA booth.

The Little Korboose booth had several wood elements in varying finishes. The mix created an effective setting for the modern, minimalist-style textiles.

Little Korboose booth at NY NOW

Little Korboose booth at NY NOW

Tempaper booth NY NOW

Temporary wallpaper from TEMPAPER at NY NOW

Temporary wallpaper has become a visual merchandising staple and can be a booth designers’ best friend! Removable papers are ideal for display backdrops and seasonal store decor changes, too. TEMPAPER has some fun options. I am recommending the brick, pictured below, to a retail client this week.

Tempaper Brick

TEMPAPER display at NY NOW

The Danica Studio booth featured the llama trend with wallpaper that complemented the products on display. I love how clear and well-placed their signage was, as well.

Danica Studio booth Ny Now

Danica Studio booth at NY NOW

 

I had to step in and touch the cloth-covered walls in the Christopher Pourny booth!

Christopher Pourny NY NOW

Christopher Pourny booth at NY NOW

 

Shiraleah NY NOW

Shiraleah at NY NOW

Shiraleah emphasized the pineapple trend and the gold foil trend on an endcap display for the booth.

Zodax also spotlighted the gold trend in a big way by mixing holiday with every day products and included the emerging penguin trend in the mix on shelves along one aisle.

Zodax NY NOW

Zodax at NY NOW

 

String art sat front and center in the Primitives by Kathy booth on a clever table display that met the challenge of featuring products normally displayed on a wall.

Primitives by Kathy NY NOW

Primitives by Kathy booth at NY NOW

 

Laurel Denise NY NOW

Bracelets displayed on birch branches from Laurel Denise at NY NOW

One of my favorite display trends is the use of birch as a visual merchandising element. I’m planning an entire blog post dedicated to this trend, but here’s a fun example from the Laurel Denise display at the show. Stay tuned for more on this visual merchandising trend. I’m building quite an image folder. Send me your birch display images and I’ll consider including them in the blog post, coming soon.

Unexpected Elements:

Aram at NY NOW

Michael Aram’s plate dress at NY NOW

Perhaps the most photographed feature display at the show, the plate dress in the Michael Aram booth was quite a show-stopper! Love the creativity.

Aram at NY NOW

Closer view of the Aram plate dress at NY NOW

 

Affixed to the wall with pipe clamps, a copper coil makes an eye-catching scarf display in the Avvolto booth of Lands Downunder.

Avvolto NY NOW

Avvolto copper coil display in the Lands Downunder booth at NY NOW

The Big Picture:

Several booths were “pretty as a picture”, decorated and merchandised in ways that were visually pleasing as a whole unit. Retailers can clearly envision the products as they might be merchandised in-store. Here are a few of our favorites:

Sarah Richardson Design NY NOW

Sarah Richardson Design booth at NY NOW

A lovely combination of color balance and use of layered displays, resulted in an inviting booth space for the home textiles from Sarah Richardson Design. Superb, simple display techniques are exhibited here!

Sophie Allport NY NOW

Sophie Allport Limited booth at NY NOW

Collections by theme are key to mixing china, textiles, stationery, pet, garden and kids products in a single, cohesive booth. This technique was beautifully exhibited in the Sophie Allport Limited booth.

Note the use of lifestyle graphics, too:

Sophie Allport Limited NY NOW

Sophie Allport Limited booth at NY NOW

…and the booth designers found a way to maximize space by merchandising all the way into the corners. Bravo!

Sellers of small items like jewelry, benefit from visual merchandising that draws potential customers in for a closer look. The Black Black Moon booth succeeded.

Black Black Moon booth NY NOW

Black Black Moon booth at NY NOW

The sign indicating Handmade in North Carolina appeals to buyers looking for Made-In-USA products and the buyers in search of handmade merchandise.

Black Black Moon NY NOW

Black Black Moon booth at NY NOW

The American Made message was clear at the Hester and Cook booth, too:

Hester & Cook NY NOW

Hester & Cook booth at NY NOW

And the LOCAL trend did not go unnoticed at the Rock Scissor Paper booth featuring “destination” and location-based items.

Rock Scissor Paper NY NOW

Rock Scissor Paper booth at NY NOW

Fresh or faux, flowers add color, soft contrast and texture to tabletop displays, as pictured below at the Match booth.

Match booth NY NOW

Match booth at NY NOW

Flowers in displays may also be used to indicate a “season” as shown here in the Vietri booth, below. This is also a lovely example of layering and stacking a floor-to-ceiling display:

Vietri booth NY NOW

Vietri booth at NY NOW

At times, a simple flower swap could turn a spring display into a fall or holiday theme. Imagine this Sarah Richardson Jewelry display vignette with different florals, without changing the display pieces:

Sarah Richardson Jewelry NY NOW

Sarah Richardson Jewelry at NY NOW

 

Flowers can create an eye-catching “pop”, as shown here in the HomArt booth…

Homart booth NY NOW

Homart booth at NY NOW

… or a less-intrusive placement that adds texture or contrast, rather than a color punch. Shown below, in the Plat du Jour booth.

Plat du Jour booth NY NOW

Plat du Jour booth at NY NOW

We also enjoy an interactive booth…

Yellow Leaf Hammocks at NY NOW

Yellow Leaf Hammocks booth at NY NOW

We loved the sign and the sentiment at the fun, Yellow Leaf Hammocks booth, so we enticed our Retail Details photographer with a coconut drink to get him in front of the camera for a change.

Yellow Leaf Hammocks NY NOW

Yellow Leaf Hammocks booth at NY NOW

Providing photo opps or selfie areas in a trade show booth can significantly boost social media coverage and buzz. Use a custom hashtag for each event or show so you can track, follow and repost for additional online exposure.

STAY DISPLAY INSPIRED!

We are always inspired by the entrepreneurs we meet in the booths at the trade shows. Kudos to Joelle, the founder of Butterie for a simple, effective booth design worthy of anchoring our blog covering the NY NOW winter show. Butterie booth at NY NOW

Let’s break it down… Butterie booth at NY NOW

The booth is simple and informational, clearly conveying the message behind the product and exhibiting the use. Joelle told us that she wanted the booth to feel like a cozy kitchen.

Butterie booth at NY NOW

Butterie booth at NY NOW

Two windows with “sill shelves” on a bright butter-yellow wall, flanked the informational sign and upon closer look, I was impressed to see… 212Butterie_nynow_fabric

… the custom Butterie fabric used as curtains. Love this attention to detail!! 212Butterie_nynow_brochure

The booth had brochures clearly listing the product features surrounded by displays of the product in-use.

Butterie booth NY NOW

Butterie booth at NY NOW

The second wall of the corner booth featured a triptych custom piece of art that immediately drew us into the booth for a closer peek at this artistic approach to merchandising and branding. Bravo, Butterie!

Butterie booth at NY NOW

Butterie booth at NY NOW

Before closing, I’d like to thank the NY NOW team for inviting me to, once again, be a part of the educational programming during the show. Retail Details NY NOW

Retail Details NY NOW

Retail Trends Seminar at NY NOW

We had a full house and lots of great questions. I loved meeting you all!

Trends seminar NY NOW Becky Tyre Retail Details

Becky Tyre of Retail Details blog presents the Retail Trends seminar at NY NOW

Until next time… Stay Display Inspired!

You can see more of our pictures from the winter gift shows by following Retail Details blog on Facebook, Instagram, Twitter and Pinterest. Please leave me a comment below, if you enjoy the summary from the show, tell me about your favorite display idea or just to say hi!

~Becky

Store Displays for Belts, Bags & Baubles

I’m a big fan of the display hook. Slatwall hooks and S-hooks have their place in visual merchandising, but decorative hooks can make most  displays look richer. 

Nest Interiors - Nashville, TN

This week, I have a new favorite display hook. It’s a hand and I like it hung palm up, palm down and sideways – exactly as they use them at Nest Interiors in Nashville, Tennessee. Made of coated iron with a distressed patina finish, Nest uses these hands for a wall display of handbags. Also, spotted at Nest Interiors is an example of a product feature page. Framed and placed beside the products, the glossy page explains the craftsmanship and materials that make the product unique. This is similar to the prior blog discussion about showing magazine pages with your merchandise featured (from Retail Details 1-10-10 blog).

Sofia Vintage - Chicago, IL

Continuing with my hook obsession, Sofia Vintage in Chicago, Illinois combines utility with branding by using these alphabet letter hooks. They are the perfect size to draw attention without minimizing the merchandise – in this case, purses. Vintage purses are frequently objects of art and deserving of distinctive hooks.

Vases and clear glass containers are a

Salt of The Earth - St. Louis & Webster Groves, MO

versatile staple in a visual merchandiser’s prop collection. Pictured here, the containers almost disappear while featuring the jewelry in a very dimensional way. This display designer at Salt of the Earth in St. Louis and Webster Grove, MO., chose the perfect backdrop to enhance each color story. Compliment versus contrast works here.

Stella Boutique - Laguna Beach, CA

Stella Boutique in Laguna Beach, California, also uses a tall glass display vessel. This time it serves as a container for a normally untidy item to display – belts. I seldom see a unique belt display. Yes, that’s a challenge. I’ll await your emails with pics attached.

Thanks to all of you who have forwarded my blog to your friends and colleagues and joined the fan page on Facebook. Readership has more than doubled in the last month. You continue to send in worthy displays and I will share as many as the topics, space and time allow. Leave your comments below, including suggestions for future retail display blog topics, questions and merchandising challenges.

~Becky

Denim Displays – The Retail Details

 

Branches and twigs are currently popular in interior home decorating and frequently you will see similar trends in store displays.  Working well with denim, these displays give an ecological feel to a retail environment.

Privilege Clothing

Privilege Clothing - Surrey & Port Moody, BC

I can’t think of any product other than jeans, that need to be displayed backwards to sell effectively. Whether folded, draped or hung, jeans can be one of the trickiest apparel items to merchandise. Privilege Clothing in British Columbia is an excellent example of how this is done using wall shelves.

Photo credit: Melissa Hom, New York Magazine

There’s nothing unusual about jeans being folded on a table. However, using the jeans as table runners makes this display at Seven For All Mankind in NYC, much more eye-catching. The initial purpose of any display is to get a customer’s attention. The use of color, repetition, horizontal and vertical components make this display worthy of a second look.

Other than on mannequins, I do not have many examples in my archives of how to display jeans in a store window. Suspending them, as shown here, works because they made them look like they are jumping.  I’m sure preparing this window was quite time consuming, since you can tell that they positioned each jean strategically and stuffed them realistically. I’ll assume they used the old visual merchandising staple – fish line – but they may have used thin wire to help stabilize the jeans.

Notice the frame in the display photo to the right. It is an advertisement, possibly from a magazine featuring the jeans that are being displayed. For some reason, customers like to see how the jeans look “on” someone else and perhaps they like to purchase items that are from a magazine. Throw in a celebrity sighting and they will probably fly off the shelves. All kidding aside, framing magazine pages showing your products can be a great merchandising tool.  You may also find suppliers or sales reps that can provide you with ad copy for their lines.

Photo credit: Kim Weling

S-hooks are used in this picture from Miss Sixty to feature the jeans that are folded on the surrounding shelves in this photo by Kim Weling. The combination of the hanging bar, vertical and horizontal shelves make for a pleasing jean wall. If you look closely, you will see that the shelves are lined with a patterned paper for added interest. Add in a silver brick wall and you have an A+ display in my book.

OK. I know I asked for it when I suggested that readers send in pictures of denim displays, but I didn’t expect anything quite like this artistic expression from England. It reminds me of a rubberband ball, so I wonder if they are stretch jeans 🙂 Thanks for providing me a laugh and no, they don’t make your butt look fat!

~Becky