Archive for the ‘Store Displays’ Category

Showrooms, inspired visual merchandising, fun store displays and retail celebrations!

Saturday, July 16th, 2011

It’s Gift Show Season! All the marts are buzzing with activity as buyers visit showrooms, order new product, attend seminars, make contacts and look for display ideas. Manufacturers, vendors, showroom and booth designers put immense thought and effort into their visual merchandising. Retailers can take note of this hard work and use the displays as inspiration back in their own stores. Here are recent pictures from showrooms in Atlanta and Dallas.

Stay display inspired!

Retail Details Blog, Global Views SAT3, store display, visual merchandisingIf you want a lesson in effective use of color in visual merchandising, visit a showroom that carries Global Views products. Their showroom displays are a feast for my eyes. You can see them in Dallas, New York, High Point, Las Vegas and Atlanta. These two pictures are from their area inside the Southern Accessories Today showroom in the Americasmart in Atlanta.

Retail Details Blog, Global Views SAT2, store display, visual merchandising

Retail Details Blog, Global Views, store display, visual merchandisingThis photo, above, is from their showroom in the Dallas Mart. Last month, I was able to spend an hour browsing this showroom in awe. Global Views is always one of my first stops at market!

One challenge that faces showroom designers – even more than at the retail level – is having to display various seasons at once. Color stories can help differentiate the delivery seasons, as shown here by Scene Weaver at  the OneCoast showroom  in Atlanta.

Retail Details Blog, OneCoast Scene Weaver ATL, store display, visual merchandising

Retail Details Blog, OneCoast Scene Weaver Dallas, store display, visual merchandising

Scene Weaver pillows and throws, as currently displayed in the OneCoast showroom in Dallas. Below, is the same merchandise in the showroom in Atlanta today.

Retail Details Blog, One Coast Scene Weaver ATL, store display, visual merchandising

Retail Details Blog, OneCoast Mudpie, store display, visual merchandisingSometimes single colors are the best way to make a statement. This is particularly effective when displaying a collection such as this pink grouping by Mud Pie in the OneCoast showroom in Atlanta. And how cute is that ice cream cone made of petticoat fabric on the wall? This next picture, from the same showroom, uses cloud props and what could be a twin-size headboard on the wall.

Retail Details Blog, OneCoast, store display, visual merchandising

Retail Details Blog, Bentleys Reserve OneCoast, store display, visual merchandisingBentley’s Reserve makes the most of their cubical fixtures – shown here before and after stocking it in the OneCoast showroom in Dallas. Notice the placement of product, signage and literature throughout the shelves. The addition of baskets in the lowest cubes give the bottom weight for a balanced display. They created some eye relief by leaving a few cubes empty except for the deco-words Eat and Enjoy. This is an extraordinary display example!

A few more display examples from the Southern Accessories Today showroom in Atlanta:

Retail Details Blog, Global Views SAT1, store display, visual merchandisingOnce again, their use of color and merchandise arrangement shows a nice blend of mixing metals and a little pop of color. The result allows the white products to really stand out! Product areas are Dwell Studio and Studio A.

Shopping in Stockholm, part 3:

Retail Details Blog, Accessorize Stockholm, store display, visual merchandisingLife preservers have always made good props for resort and spring displays, but the colors, stripes and dots on these took this visual merchandising staple to a new level. These two displays at ACCESSORIZE immediately caught my eye on my way to tour a retail store elsewhere in Stockholm. The background graphics were quite nice, as well. I wish I had taken a picture from further back to get the full effect of this display story. To read/view parts 1 and 2 of the Stockholm Sweden displays, click here and it will open in a new window.

Back in the USA: retail displays from California, Iowa and Florida:

Retail Details Blog, Daisy's Alamadea CA, store display, visual merchandisingDon’t you just love how the cake stands are used in the displays on these shelves at Daisy’s in Alameda, CA?

Retail Details Blog, RSVP Iowa, store display, visual merchandisingAt Retail Details, we LOVE interesting vases used for jewelry displays! This one is from RSVP in Iowa City, IA.

Retail Details Blog, Snap Kids, store display, visual merchandisingCute display idea for headbands and hair ties using a boot and a bottle at Snap Tweens in Santa Rosa Beach, FL.

Congratulations to HiHo Home Market:

Retail Details Blog, Hiho Home Market, store display, visual merchandisingRetail Details & Swirl Marketing send our warmest congratulations to our friends at HiHo Home Market as they celebrate being named Country Business Magazine’s2011 Retailer of the Year!  Last fall, on a retail tour through Connecticut and New York, we were lucky enough to visit HiHo Home Market in Gardiner, NY. It is a lovely shop filled with an eclectic mix of current and vintage merchandise. Upstairs there is a room dedicated to Christmas year-round. The owner, Heidi Hill-Haddard has a true talent for visual merchandising and all 15 rooms have imaginative displays that change often. In fact, they were a finalist in our New Year Store Display contest earlier this year. We have featured HiHo Home displays in the blog several times in the last few years and look forward to sharing more in the future!

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

 

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. You can read her most current articles in Gift Shop Magazine. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Store displays in Stockholm – part 2

Thursday, June 30th, 2011

We had picture perfect weather for our visit in Sweden earlier this month. The parks were filled with families enjoying the warm weather and the shop windows were starting to look like summer – or SOMMAR, as they call it.

The floor of the store window at SCAMPI in Stockholm is covered with a woven, natural rope rug. It becomes a perfect base for a beach window featuring their mix and match swimsuit separates. Hovering above the display are colorful birds hung with ropes. This is an excellent example of texture and color use in display.

Fence lacing at Odd Molly:

Odd Molly is known for their creative store interiors. The Stockholm store has chain link fencing in the windows and it has been enhanced with a procedure called “lacing”. It is an eye-catching, clever process that provides two-sided display and works well in windows, as well as against walls.

Father’s Day is not in June in Sweden, but we stumbled upon this menswear display window. The frames were filled with scrunched white fabric for a very interesting effect.

The Nordic Museum was having a Fashion Exhibition. In conjunction with the museum show, a local shopping mall, Sture Gallerian, had a dandy exhibit.

At the entrance to each store, a pedestal was placed with signage promoting the dandy theme. Atop each pedestal was a glass dome and each store created a vignette display featuring items from their store.

At least 30 shops had the display domes and it was a pleasant added feature for our mall tour.

I returned from Sweden to head to Dallas for the gift show. I’ll post some display ideas from Dallas showrooms soon.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Store displays in Stockholm – part 1

Tuesday, June 14th, 2011

The Swedish design and interior decoration firm Svenskt Tenn has been located at the same address, Strandvägen 5, in Stockholm, Sweden, since 1927. They recently began an extensive redesign and expansion of the store. During this time, Svenskt Tenn will be residing at temporary premises in the former theater Astoria at Nybrogatan 15.

Yes. The store is currently set up in a lovely, old theater, sans seats. The lobby has display tables and portable shelving units that feature their signature trays, placemats and other gift items. When you walk down the ramp into the theater, you turn to see the lighted stairs leading to level after level of  home decor displays and a lighting section where the “back row” would be.

On the stage, complete with light riggings, are several room settings and additional furniture fills the backstage area. A textile section occupies the area between the front row and stage.  I was intrigued by how strategically and efficiently this temporary space became a retail and full-service interior design store.

I almost removed Svenskt Tenn from my list of stores to visit, when I heard that they were remodeling. Thank goodness, I changed my mind! I would have missed this brilliant retail space and one of the highlights of my first visit to Sweden.

And… my daughter’s wedding was quite nice, as well ;-)

More Stockholm shopping to come. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Want to learn more? Upcoming seminars at the Dallas Market Center: http://www.snapretail.com/seminarseries/index.asp

Mother-Daughter shops and store display ideas

Monday, May 9th, 2011

I’ve been using the tagline – Stay display inspired -  for a long time and I have never considered changing it. Letters like this are why:

This is the display mentioned in the letter. Thanks to Carolyne from Couture 360 in Lake Zurich, IL, for sharing this clever and effective display. I’m pleased that it directly resulted in increased gift card sales.

Celebrating Mother-Daughter owned shops

Lisa and Danielle Kupsc wanted to have a boutique that mothers and daughters could both shop in and find things that are age appropriate.  In 2009, they opened Flock, a whimsical neighborhood boutique in the historical district of Boston’s south end. Danielle, the daughter part of the duo, does most of the visual merchandising. They love working together and report that the buying process and going to trade shows is the area that they complement each other the most.

In October of 2010, Leah Papp and her mom opened a children’s consignment boutique in Martinsville, NJ. They decided to call their shop The Comeback Kid. Leah has a Fashion Design degree and her mom had been a business manager, so it’s no surprise that Leah handles most of the displays and signage while her mom keeps things on track through her organizational expertise.

“It’s my mom! She’s totally cool, hilarious and just a blast to be around”, claims Corey DeRoo, the daughter part of the mother-daughter team who have owned French Cuff Consignment boutiques since 2005. She goes on to tell me that her mom, Darcy McNie, is the far more creative of the team. Credit for their success goes to a combination of Corey’s business management knowledge and the fact that Darcy is 100% people person. They enjoy working with each other as they share similar work ethics and have the same vision for the direction of their business. All staff at both French Cuff shops share in the visual merchandising, which keeps every one’s creative juices flowing.

In March of 2008, Diane and Meghan Ludwig opened The Barkery Bistro because they wanted to have a fun place where pet owners could bring their four-leggeds for an outing, to have treats, select a toy, and learn about all natural dog and cat foods. Their love of animals, especially dogs, and  interest in nutrition led them to researching how, what and where they wanted to “open shop”. Their skill sets complement one another and they enjoy working side by side and learning from each other. Mom, Diane, had been a manager/buyer of a retail specialty store before graduating from law school and practicing law. Daughter, Meghan has a degree in Communications. If you visit their shop in Greenville, SC, chances are that you will be greeted by Bentley and Duncan, their two golden retrievers, pictured above, doing some product development ;-)

Though the store is not open yet, Jessica Escalante is opening a women’s clothing and accessories boutique with her mother and aunt. They made the decision to start J. Luxe Boutique last November and immediately began a business plan, signed up for trade shows and started researching locations and product lines. Jessica always dreamed of owning a boutique.  These pictures are taken before they started to renovate the space and Jessica and her Aunt Alma are seen holding the key on the day their retail journey really started. I thought it might be fun to follow their efforts as the store takes shape between now and their planned opening in July 2011.

I hope you had a nice Mother’s Day. Here’s one last Mother’s Day display to share. It comes from Ellen at The Paper Shop in Winter Park, FL. Ellen has a beautiful shop with lovely gifts, paper goods and luxury linens. Lots of pretty things!

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

About the Retail Details blog: The Retail Details is a blog about visual merchandising and features store displays, tips and ideas from around the world. The blog is written by Becky Tyre, a visual merchandising consultant. Becky also writes for print publications and you can read her articles in Gift Shop Magazine and in various blogs and industry newsletters. In her travels, Becky visits many shops and showrooms. If you would like to submit pictures for blog consideration, suggest that she visit your shop or speak to your group, you can email her at SwirlMarketing@comcast.net You can also join the conversation and see bonus display pictures at the Retail Details blog Facebook Page and follow her on Twitter @Retail_Details.