Archive for the ‘Store Displays’ Category

Holiday store display ideas 2011

Wednesday, November 30th, 2011

In fashion, you hear about wardrobe staples or must-haves in your closet. In retail, there are a number of such visual merchandising essentials. I’d like to add red and white striped ANYTHING to the list. Case in point: this holiday display at Little Paper Lane in Mona Vale, Australia.

The red and white striped bowls fit nicely into this Christmas display, but can also be used for Valentine’s Day, Mother’s Day, nautical displays and whimsical displays with a cartoon or circus theme. In the US, they would be brought out for 4th of July, Memorial Day and various other patriotic celebrations. Can you think of other versatile display staples?

Holiday gift idea windows for…

…girls (above) and for boys (below). Both pictures are from Fiddlesticks in San Francisco, CA, and are fun examples of December store windows without traditional holiday color schemes.

Music for your eyes!

My favorite part of this display are the music books used as place mats, but if you look closely you will see a number of unique display element examples. HiHo Home Market in Gardiner, NY has been featured in the blog before and we always look forward to what the HiHo elves come up with for the holidays!

Where do you get your display inspirations?

Many of the display ideas that I share on the blog and on the Retail Details blog facebook page, come from catalogs and websites of vendors. This charming display idea comes from the Kringle Candle Company. Staged for a photo shoot, a few simple props set the tone for a cozy display.

Bold shapes and letters catch the attention of the passersby at Roost in Salem, MA. Good lighting adds to the effectiveness of displays. I recommend checking your window lighting during the day and at night.

Planning ahead: If you are attending the gift show in Atlanta in January 2012 and would like to schedule a consultation or display tour, please email Becky at SwirlMarketing@comcast.net

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

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Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog at SwirlMarketing.com . Becky is the Trends Editor at GIFT SHOP Magazine. You can also join Becky for discussions about trends in retail, products and displays as one of the contributors on the GIFT SHOP Magazine facebook page.

Product as the primary focus in visual merchandising, store displays and trade show booth examples

Sunday, September 11th, 2011

Visual merchandising pictorial: the product as the primary focus. Enter Sockerbit, which means “sugar cube” in Swedish. On Christopher Street in the West Village area of New York City, the owners of Sockerbit designed a clean, open, white retail space where the center of attention would be the sweets – their colors and shapes. The store has all white cabinetry and the candies are in clear bins allowing the product to be the primary focus. The Sockerbit shop keeps things sweet, simple and Swedish!

From the New York International Gift Fair, August 2011:

Black electrical tape was used to simulate shelves in the booth of Lazy Oaf, a brand from the UK, exhibiting at the NYIGF. The clever, almost comical, booth design, sets the tone for the fun cards and accessories on display in the booth. It looked even more 3-D in person. This booth was as eye-catching as many of the booths that had much more elaborate displays. Once again, the focus is on featuring the product.

It was not the first NYIGF show for Wakami, but it was the first time they had their own booth. Nice job!

This blog post opened with a Swedish store in the US, so sharing displays from an American store in Stockholm is only fitting – and represents the summer of Retail Details travels.

Woolrich offers men’s and women’s clothing that has embraced the outdoor lifestyle since 1830.

I’ve always enjoyed how their displays fit the theme of being the “Original Outdoor Clothing Company”.

Their small store in Stockholm is no exception. The industrial fixtures and concrete floors are softened by the use of their signature displays of books.

Do you have retail store displays that you think would be of interest to Retail Details readers? You can submit pictures via email to be considered for blog inclusion. See the ABOUT page on the blog for an email address. We also feature unique store displays on our Facebook Page. This blog is sponsored by the advertisers in the sidebar. Please consider visiting their websites and email us if you’d like information about becoming a sponsor.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is the owner of the Retail Details blog at SwirlMarketing.com and visual merchandising consultant, speaker and writer. Becky is also the Trends Editor at GIFT SHOP Magazine.

Doors in store (displays): visual merchandising ideas

Thursday, August 11th, 2011
Retail Details is excited to welcome Chelsea Redfern as our marketing intern. She will be guest blogging, beginning today:

One of my favorite “day off” activities during the summer is flea marketing. As Becky said in my intro, I help manage my mom’s boutique. When we are in a shop funk, we like to explore flea markets for inspiration (oh yes, and the fabulous tea room lunches aren’t so bad either). We were in such place a few weeks ago and found ourselves wandering the aisles of our favorite places around the Ozarks. Here in the aisles of Relics  (a popular flea market in Springfield), I found inspiration and it prompted me to think beyond the “norm” of displaying technique, and open the doors of possibilities.

I first found this booth and didn’t even realize it was a re-purposed door. The door was used not only to create a display surface by attaching a shelf to the door, but also as a wall separating the area into different segments. How fun would this be for a storefront window display? I envision a cute sign hanging within the walls of the white frame, “Come in and stay awhile.”

There are so many possibilities for layering this door/shelf combo with other little tables and elevators to display purses, shoes, holiday décor, and the list goes on. This door/shelf display could even be stationed in a shop as a little floating jewelry play station with a mirror hanging for customers to try on pieces to see what they like best. Display from Franklin’s Flowers.

I want to try this in our shop: attaching various sizes together to form floating display walls for merchandise. This could be a creative way for a shop with little wall space to create different dimensions and resourceful use of space. The wire baskets add a whimsical touch yet it keeps the display light and crisp keeping the attention more so on the merchandise. Display from Catching Fireflies.

What are some ways you stay display inspired? Not only is the Retail Details blog a great tool for keeping a shop fresh and exciting for customers to want to be in, but also a great place for sharing how you stay in love with your shop. Feel free to leave comments by clicking “comments” below each post. As Becky leaves for the NYIGF show, I’m headed to market for the Dallas Apparel show and hoping to come across some fab fall finds!
Chelsea
 

Summer store displays and Retail Details blog news

Friday, July 29th, 2011

I’m convinced that whoever wrote the song about the lazy days of summer was not in the wholesale or retail gift business. Not in the United States, at least.  The summer gift shows are in full swing and keeping the buyers and showroom staff and reps quite busy. I’ll be at the Orlando Gift Show on Sat., 8/6 and then off to New York for the NYIGF show that begins the following weekend. Watch for my Retail Details press badge and I hope you’ll stop me to say Hi. Scroll down for some fun news at the end of this blog post.

Summer Displays:

Oars are used as hang rails in this summer display at Periwinkle of Potomac Greens in Alexandria, VA. Suspended with boat rope, the oars are the right diameter for hangers and make a clever display in their swimwear area.

Porter Square Books is an independent bookstore in Cambridge, MA. They always do a nice job of creating displays around holidays and various themes, like gardening, movies or events like poetry month or graduation. They have several summer displays, one that features books about traveling around New England, which became a store event in June. Their “book it to the beach” display is complete with a sand castle and books for all ages.
Rice is a Danish homewares and accessories company, known best for their colorful melamine and storage solutions that are fun and functional. They sponsor store display contests for their retail customers worldwide. This company REALLY encourages creative retail visual merchandising and I will be featuring more of their stores in the future. This summer display is from the Rice Ting Bergen store in Norway. The mini-fridge is just the right size for the kids summer snack containers. It catches the eye by being painted bright green, inside and out.
This display at Hollies on the Avenue has a sophisticated, natural, beachy feel. Hollies is a specialty shop for gifts, home accents, and “surprises” in Barrington, RI, and caters to residents and visitors.
Showroom Displays:
A great source of display inspirations, showrooms at the markets are a proven resource for display ideas.
This scarf display is in the Lindsay Phillips area of the OneCoast showrooms.  A rope ladder display can be a versatile piece for presenting merchandise. Neutral in color, it shows up well against a color wall, as shown here, but is not distracting. Another version are the rope ladders that are available at boat stores and bring a nautical theme to a summer display.
Some displays use props and some are products on traditional fixtures. At the Greenleaf Gifts showrooms in Atlanta and Dallas, they built some props out of their product.
They used sachet packets for the scent Velvet Woods, adding feathers to construct these colorful peacocks in their showroom windows.  They turned out great and caused quite a buzz around the marts.
Announcement:
Please join me in welcoming Chelsea Redfern, who recently joined Retail Details as an intern. Chelsea is in her last year of college and will graduate with a BA in Marketing, Advertising and PR. Chelsea manages her Mom’s shop, Baglady Boutique, in Springfield, MO. Chelsea grew up in the retail business.
In her own words: 
“When I’m not at the shop, I love to create in the kitchen or get lost in the midst of a fashion or foodie blog. I took this internship with Becky because I thought it would be a great experience for me to work with two things I love: blogs and retail. I’m very excited to learn from her and this experience. So, in short, I’m a 20-something aspiring shop girl who in the midst of trying to finish college also lives the life of a fashionista, chef, blogger, daughter & friend.”
Chelsea will be contributing to the blog and helping to plan our next store display contest. She will research and analyze displays and also help me with research for my other writing assignments. I am thrilled to have Chelsea on the Retail Details team and look forward to her perspective, ideas and retail knowledge.
Retail Details blog, Becky Tyre, Swirl MarketingStay display inspired!
~Becky Tyre

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. You can read her most current articles in Gift Shop Magazine. She is the owner and writer of the Retail Details blog at www.SwirlMarketing.com You can reach Becky via email at SwirlMarketing@comcast.net