We had picture perfect weather for our visit in Sweden earlier this month. The parks were filled with families enjoying the warm weather and the shop windows were starting to look like summer – or SOMMAR, as they call it.
The floor of the store window at SCAMPI in Stockholm is covered with a woven, natural rope rug. It becomes a perfect base for a beach window featuring their mix and match swimsuit separates. Hovering above the display are colorful birds hung with ropes. This is an excellent example of texture and color use in display.
Fence lacing at Odd Molly:
Odd Molly is known for their creative store interiors. The Stockholm store has chain link fencing in the windows and it has been enhanced with a procedure called “lacing”. It is an eye-catching, clever process that provides two-sided display and works well in windows, as well as against walls.
Father’s Day is not in June in Sweden, but we stumbled upon this menswear display window. The frames were filled with scrunched white fabric for a very interesting effect.
The Nordic Museum was having a Fashion Exhibition. In conjunction with the museum show, a local shopping mall, Sture Gallerian, had a dandy exhibit.
At the entrance to each store, a pedestal was placed with signage promoting the dandy theme. Atop each pedestal was a glass dome and each store created a vignette display featuring items from their store.
At least 30 shops had the display domes and it was a pleasant added feature for our mall tour.
I returned from Sweden to head to Dallas for the gift show. I’ll post some display ideas from Dallas showrooms soon.
Stay display inspired!
~Becky
Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net
To kick off Spring 2011, 
This peep toe shoe display was provided by Patrick Plank, the Creative Director at 
Did you know that an atichoke is a flower? I didn’t. This display is from 
This window display at 
This picture is courtesy of 
Spring display at 
Wheelbarrow display at 
Another two-sided window display. This one is from 
Add heighth to a display with flowers, like this display at 
Spring tablescape at 
Flower fun! 
The Candy Store
Gracious Home
Stay tuned for spring displays part two and a guest blog post in the next few weeks. As always, thanks for taking time to read the blog and share with others.
