What do showroom displays and trade show booths have in common with retail store windows? They each have just a few short moments to catch a buyers attention.
Spring Street Jewelry uses angular bright white tables and cubes with a single accent color in the booth at The Accessories Show. A single pop of color, subtly anchors the displays of precisely placed merchandise. When choosing the pop color, either use a color that is prominent in the collection or a color on the opposite side of the color wheel. Tips for using cubes for display units: stack them to create shelves or stagger them allowing the “spaces” to become additional cubes. If you purchase cubes in varying sizes, they can nest inside each other for travel or storage. Various sizes also stack easily into a pyramid shape display. BIG HINT for traveling displays: purchase or build cubes that slide into each other. Turn the interior cube into a drawer and store merchandise or supplies inside.
There is nothing not to love about this spring display at Real Deals Home Decor in Granville, OH. It is a terrific example of well-placed merchandise, color patterning, thoughtful groupings and is a superior representation of how to create height in a focal display. Created by Beth Batke of Final Touches Redesign, this image is going into the Retail Details presentation file, so my display clients may see it as an example soon.
Problem solver: Structural Columns
If your retail space has columns that cannot be removed due to weight-bearing reasons (or just because you love their charm), consider turning a column into a selling space. At Fresh Store in New York City architectural interest added to the top and bottom allow for round retail shelves in the sell area. Most columns or posts are covered to appear much larger than they need to be. Ask your designer or architect if you could create some retail selling space and visual interest by stripping your columns down to the bare minimum diameter as a starting point.
During the Tabletop show at 7 W New York, Bess Wyrick, owner of Celadon & Celery transformed the lobby into a bright lemonade stand. Representing a theme of pop-up-shops, this idea could be modified for a store window or in-store display. Beyond spring, this could become a birthday party window (add balloons escaping from the mailboxes) a Halloween display (think candy and bats) and bring the mailboxes out again for the holidays to fill them with Christmas cards.
As always, thanks for reading the Retail Details blog and I hope you are inspired to create some fun displays in your shop! Join us on Facebook and you can read my Display Inspiration articles and trend reports in GIFT SHOP Magazine. Visit our Pinterest Page for lots more display pictures, but visit the blog often for ideas of how to modify the visual merchandising ideas for your store!
Stay display inspired!
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