Display ideas from AmericasMart

Retailers: I hope you take notes when you see interesting display ideas at trade shows. I know you are focused on the search for unique products to sell in your stores, but the same merchandising that attracted you to the booth or showroom may be ideal for displaying the products in your shop. Part one features display inspirations from my recent trip to AmericasMart in Atlanta:

I love a good story — visual and otherwise — so a “cause map” always catches my eye.

Sips Drinkware booth at AmericasMart

Sips Drinkware booth at AmericasMart

In Uganda alone, over 8 million people lack access to safe water, equivalent to the population of New York City. SIPS is out to change that by delivering a clean, sustainable sip that promotes access to potable water for communities in Uganda. With every purchase, buyers are helping them drill a well for a village in need.

Candle wick spools as display lifts

Candle wick spools as display lifts

Candle wick spools and small pots of greenery create a natural feel to the visual merchandising in the SIPS wholesale booth. The continuity of color theme, as shown throughout the booth, translates well to a retail environment by defining an area. Note the use of “multiples” in the props as it creates visual interest and impact.

Hint: You could use inexpensive spools of twine to create a similar effect. They come in many sizes and colors.

TIP: Ask vendors if their images are available for promotional use.

Sips Drinkware graphics

At times, vendors have marketing materials available for retailers to use in-store. Marketing post cards make great display signs and some vendors will provide product photography that you can use in your social media to promote the line when it arrives in your store.

Stay tuned for more coverage from the summer gift shows. Stay display inspired!



Branching Out: Store Displays

Birch_A_title_image It’s hard to think of a display trend more prevalent than the use of birch in visual merchandising this past year or so. I’ll share a few of my favorites from the collection of images I call Branching Out. Enjoy and stay display inspired!


Anthropologie may have started this trend.

Birch_Anthro_C Birch_Anthro_B

Anthropologie, Naples FL. Image credit: Loran Tyre, Retail Details blog

Roost & Co., Beverly, Massachusetts

Roost & Co., Beverly, Massachusetts

Fortunata Display at AmericasMart Atlanta




Marie Belle NY


Two's Company Cupcakes and Cartwheels display at NYNOW

Two’s Company display at NYNOW

Laurel Denise jewelry display at NYNOW

Laurel Denise jewelry display at NYNOW


Birch display DIY using foam core

Birch display DIY using foam core

Birch display DIY: paper

Birch display DIY: paper

SANTA via Faith Bartrug Design

SANTA via Faith Bartrug Design

BIRCH via Tripar Displays

BIRCH via Tripar Displays

And finally, this is the inspiration for an upcoming jewelry display…


…so stay tuned to see how that turns out.

Stay display inspired!


Anatomy of a trade show booth

I had the pleasure of interviewing Alejandra Remijio about her work on the Danica Studio trade show booth at NY NOW. You may know Alejandra as a designer of one of a kind and limited edition table linens, but she is also a talented retail visual concept designer in New York and beyond.

Danica NYNOW booth

Danica Studio booth at NY NOW

Q (Becky): How closely do you follow a plan-o-gram in booth setup?

A (Alejandra): To execute the set up, I used a booth layout schematic for the fixtures and photos to place the merchandise. This particular layout was patterned after the booth in Atlanta at AmericasMart. It’s very important to keep the look of your brand consistent, so your customers can recognize you at these big trade shows.

Danica NYNOW booth before

Danica NYNOW booth: a blank slate!

Q: General tips from a VM expert?

A: No matter what kind of job I’m hired to do, I always bring my own tools – scissors, tape, twine, glue etc. Know your clients brand vision and always remember the ultimate goal is to sell merchandise. Also, tell a story with the product and have fun!

Danica NYNOW booth

Q: What are the main benefits and features of the perimeter racks?

A: The racks are a great way to display a lot of merchandise in a small area. With these fixtures, the upper as well as lower part of the space is being utilized. Also, the shelves have various heights which allow you to stack product, feature larger items and incorporate different vessels to showcase the merchandise. These custom racks have rungs at the top where hooks and various other creative merchandising techniques can be used.

Danica NYNOW booth

Danica Studio custom racks

Q: How does the merchandising plan for a table differ from racks?

Danica NYNOW booth

A: Merchandising a front table is always a lot of fun! It’s an opportunity to attract first time customers, as well as feature new and best selling products. Having catalogues and other marketing materials available on a front table encourages the customer to take one, with the hope that they will follow up at a later date.

THANKS Alejandra! View her table linens at Copper Colored Gal Designs or email her alejandra@coppercoloredgal.com for visual merchandising inquiries.

Becky’s notes from the booth visit:

Notes: Alternating vertical and horizontal stacks is an eye-catching visual merchandising technique.

Danica Studio NYNOW booth at Javits Center

Danica Studio NYNOW booth at Javits Center

The signage in the booth is clear and consistent and located on each wall.

Danica Studio NYNOW- Javits Center

Danica Studio NYNOW- Javits Center

Feature items with a common theme in one grouping to encourage sales of an entire collection. Create a “display story”.

Stay display inspired!

In other news – The next retail road trip will be to the Nashville, TN, so if you know of any unique, clever indie shops we should visit, let us know! Also, the full print article about the remodel of the Naples Soap Company Key West retail store is available to view online at the Gifts & Decorative Accessories magazine website, click here to read it. ~Becky

NY NOW trends and noteworthy displays

The cool weather was perfect for a sunny visit to New York City to attend the winter NY NOW show, where retailers go to find new products to sell in their stores. With categories that include textiles, handmade, general gift, jewelry (and more!), picture thousands of exhibitors featuring anything you might imagine that could be sold as a gift or in home decor, stationery and jewelry stores.Javits nynow 2016The show, held twice-yearly at the Jacob Javits Center in Manhattan, never disappoints and the vendors, artists, designers and manufacturers brought their “A” games to the booth designs, as always. I’ll share a few of my favorites in this post.



Sigikid USA booth at NY NOW, Winter 2016

Weathered wood set a “rough, but cozy” tone, perfect for the Beasts Town area in the Sigikid USA booth.

The Little Korboose booth had several wood elements in varying finishes. The mix created an effective setting for the modern, minimalist-style textiles.

Little Korboose booth at NY NOW

Little Korboose booth at NY NOW

Tempaper booth NY NOW

Temporary wallpaper from TEMPAPER at NY NOW

Temporary wallpaper has become a visual merchandising staple and can be a booth designers’ best friend! Removable papers are ideal for display backdrops and seasonal store decor changes, too. TEMPAPER has some fun options. I am recommending the brick, pictured below, to a retail client this week.

Tempaper Brick

TEMPAPER display at NY NOW

The Danica Studio booth featured the llama trend with wallpaper that complemented the products on display. I love how clear and well-placed their signage was, as well.

Danica Studio booth Ny Now

Danica Studio booth at NY NOW


I had to step in and touch the cloth-covered walls in the Christopher Pourny booth!

Christopher Pourny NY NOW

Christopher Pourny booth at NY NOW


Shiraleah NY NOW

Shiraleah at NY NOW

Shiraleah emphasized the pineapple trend and the gold foil trend on an endcap display for the booth.

Zodax also spotlighted the gold trend in a big way by mixing holiday with every day products and included the emerging penguin trend in the mix on shelves along one aisle.

Zodax NY NOW

Zodax at NY NOW


String art sat front and center in the Primitives by Kathy booth on a clever table display that met the challenge of featuring products normally displayed on a wall.

Primitives by Kathy NY NOW

Primitives by Kathy booth at NY NOW


Laurel Denise NY NOW

Bracelets displayed on birch branches from Laurel Denise at NY NOW

One of my favorite display trends is the use of birch as a visual merchandising element. I’m planning an entire blog post dedicated to this trend, but here’s a fun example from the Laurel Denise display at the show. Stay tuned for more on this visual merchandising trend. I’m building quite an image folder. Send me your birch display images and I’ll consider including them in the blog post, coming soon.

Unexpected Elements:

Aram at NY NOW

Michael Aram’s plate dress at NY NOW

Perhaps the most photographed feature display at the show, the plate dress in the Michael Aram booth was quite a show-stopper! Love the creativity.

Aram at NY NOW

Closer view of the Aram plate dress at NY NOW


Affixed to the wall with pipe clamps, a copper coil makes an eye-catching scarf display in the Avvolto booth of Lands Downunder.

Avvolto NY NOW

Avvolto copper coil display in the Lands Downunder booth at NY NOW

The Big Picture:

Several booths were “pretty as a picture”, decorated and merchandised in ways that were visually pleasing as a whole unit. Retailers can clearly envision the products as they might be merchandised in-store. Here are a few of our favorites:

Sarah Richardson Design NY NOW

Sarah Richardson Design booth at NY NOW

A lovely combination of color balance and use of layered displays, resulted in an inviting booth space for the home textiles from Sarah Richardson Design. Superb, simple display techniques are exhibited here!

Sophie Allport NY NOW

Sophie Allport Limited booth at NY NOW

Collections by theme are key to mixing china, textiles, stationery, pet, garden and kids products in a single, cohesive booth. This technique was beautifully exhibited in the Sophie Allport Limited booth.

Note the use of lifestyle graphics, too:

Sophie Allport Limited NY NOW

Sophie Allport Limited booth at NY NOW

…and the booth designers found a way to maximize space by merchandising all the way into the corners. Bravo!

Sellers of small items like jewelry, benefit from visual merchandising that draws potential customers in for a closer look. The Black Black Moon booth succeeded.

Black Black Moon booth NY NOW

Black Black Moon booth at NY NOW

The sign indicating Handmade in North Carolina appeals to buyers looking for Made-In-USA products and the buyers in search of handmade merchandise.

Black Black Moon NY NOW

Black Black Moon booth at NY NOW

The American Made message was clear at the Hester and Cook booth, too:

Hester & Cook NY NOW

Hester & Cook booth at NY NOW

And the LOCAL trend did not go unnoticed at the Rock Scissor Paper booth featuring “destination” and location-based items.

Rock Scissor Paper NY NOW

Rock Scissor Paper booth at NY NOW

Fresh or faux, flowers add color, soft contrast and texture to tabletop displays, as pictured below at the Match booth.

Match booth NY NOW

Match booth at NY NOW

Flowers in displays may also be used to indicate a “season” as shown here in the Vietri booth, below. This is also a lovely example of layering and stacking a floor-to-ceiling display:

Vietri booth NY NOW

Vietri booth at NY NOW

At times, a simple flower swap could turn a spring display into a fall or holiday theme. Imagine this Sarah Richardson Jewelry display vignette with different florals, without changing the display pieces:

Sarah Richardson Jewelry NY NOW

Sarah Richardson Jewelry at NY NOW


Flowers can create an eye-catching “pop”, as shown here in the HomArt booth…

Homart booth NY NOW

Homart booth at NY NOW

… or a less-intrusive placement that adds texture or contrast, rather than a color punch. Shown below, in the Plat du Jour booth.

Plat du Jour booth NY NOW

Plat du Jour booth at NY NOW

We also enjoy an interactive booth…

Yellow Leaf Hammocks at NY NOW

Yellow Leaf Hammocks booth at NY NOW

We loved the sign and the sentiment at the fun, Yellow Leaf Hammocks booth, so we enticed our Retail Details photographer with a coconut drink to get him in front of the camera for a change.

Yellow Leaf Hammocks NY NOW

Yellow Leaf Hammocks booth at NY NOW

Providing photo opps or selfie areas in a trade show booth can significantly boost social media coverage and buzz. Use a custom hashtag for each event or show so you can track, follow and repost for additional online exposure.


We are always inspired by the entrepreneurs we meet in the booths at the trade shows. Kudos to Joelle, the founder of Butterie for a simple, effective booth design worthy of anchoring our blog covering the NY NOW winter show. Butterie booth at NY NOW

Let’s break it down… Butterie booth at NY NOW

The booth is simple and informational, clearly conveying the message behind the product and exhibiting the use. Joelle told us that she wanted the booth to feel like a cozy kitchen.

Butterie booth at NY NOW

Butterie booth at NY NOW

Two windows with “sill shelves” on a bright butter-yellow wall, flanked the informational sign and upon closer look, I was impressed to see… 212Butterie_nynow_fabric

… the custom Butterie fabric used as curtains. Love this attention to detail!! 212Butterie_nynow_brochure

The booth had brochures clearly listing the product features surrounded by displays of the product in-use.

Butterie booth NY NOW

Butterie booth at NY NOW

The second wall of the corner booth featured a triptych custom piece of art that immediately drew us into the booth for a closer peek at this artistic approach to merchandising and branding. Bravo, Butterie!

Butterie booth at NY NOW

Butterie booth at NY NOW

Before closing, I’d like to thank the NY NOW team for inviting me to, once again, be a part of the educational programming during the show. Retail Details NY NOW

Retail Details NY NOW

Retail Trends Seminar at NY NOW

We had a full house and lots of great questions. I loved meeting you all!

Trends seminar NY NOW Becky Tyre Retail Details

Becky Tyre of Retail Details blog presents the Retail Trends seminar at NY NOW

Until next time… Stay Display Inspired!

You can see more of our pictures from the winter gift shows by following Retail Details blog on Facebook, Instagram, Twitter and Pinterest. Please leave me a comment below, if you enjoy the summary from the show, tell me about your favorite display idea or just to say hi!