Archive for the ‘Retail Ideas’ Category

I (almost) hope you are too busy to read this retail display blog.

Tuesday, November 24th, 2009
Sugarplum Kids - Alpharetta & Duluth, GA

Sugarplum Kids - Alpharetta & Duluth, GA

As we start the busy Holiday retail season, I thought I’d feature a few especially nice displays. I’ll start with the cutest OPEN sign ever! Sugarplum Kids, with locations in Alpharetta and Duluth, Georgia sells designer clothing for babies and kids, but they chose a onesie to use as their OPEN sign. What a clever way to showcase their product. And, no, I didn’t ask them if it says CLOSED on the backside.

Swagger Gifts - Cary, NC

Swagger Gifts - Cary, NC

I like versatile displays and efficient usage of space, so I applaud the way Swagger Gifts, of Cary, North Carolina, stacked their tables for this Christmas display. Anytime you can build your display upward, it increases the merchandise per square foot ratio in your store. I am a big fan of tiered tables and these classic white, coordinated - but not matching - tables stack up nicely in this pretty shop.

 

 

 

Tracy b - New Haven, CT

Tracy b - New Haven, CT

Look closely and you will see that the hanging props in this store window are made from rolled up newspaper and joined with ornaments in the center to create decorative bursts. This winter wonderland window is at Tracy b  in New Haven, CT. I am sure that it could be made into a year-round concept by rolling up colorful pages from magazines and using spring flowers in the center.

 

 

 

 

 Chicky Bella in Chandler, Arizona, uses a glass dome pedestal pastry
Chicky Bella - Chandler, AZ

Chicky Bella - Chandler, AZ

plate to feature a couple of hats.

Love it!

Enough said.

 

 

 

 

Shoefly and Sox - Ukiah, CA

Shoefly and Sox - Ukiah, CA

This next display is a shoe table at Shoefly and Sox in Ukiah, CA. It’s a great layout with just the right amount of display props. Suitcases are one of my favorite props for most any type of store. I will be featuring more suitcase display ideas in upcoming blogs, but I think this one is especially nice.

Salutations Home - Pasadena, CA

Salutations Home - Pasadena, CA

I hope that your stores are busy for the holidays and that you also find some time for family and friends. When you do, I hope you sit at a table as lovely as this one displayed at Salutations Home in Pasadena, CA.

Thanks for taking a few minutes to read my blog. Keep sending in your display pictures and ideas. You can click COMMENT, below, to join in the conversation, but please do so at the bottom of this blog post, not the bottom of the page. As always, feel free to forward this blog to your friends and colleagues. You can join the RETAIL DETAILS page on Facebook to get early notification of new blog posts. Special thanks to Nashville Wraps who recently joined the blog as a sponsor.

Swirl Girl, Swirl Marketing, Becky Tyre~Becky

Framed, again… and still tickled pink!

Sunday, November 15th, 2009

Thanks for sending in your great pictures. I especially like the ones where you follow up on an idea that we have talked about or spotted it being used elsewhere. I look forward to seeing your holiday windows. Please send them soon.

Monkee's: Numerous locations in NC and surrounding states

Monkee's: Numerous locations in NC and surrounding states

October was Breast Cancer Awareness Month and here are a few shops and how they incorporated the pink into their displays. The Monkee’s stores had a “WE WEAR PINK” campaign.

Bullfish Baldwin Park, Orlando, FL

Bullfish Baldwin Park, Orlando, FL

 Bullfish incorporated existing pink merchandise into a display with pink ribbon items. The black boxes provide a nice contrast to draw your eye to this display.Pink Pumpkins Blog Pic

 

 

 

 

 

A reader sent me this picture of these pink painted pumpkins and I’m waiting to see the follow-up picture. It is an obvious way to merge the Breast Cancer Awareness and Halloween themes of October.

Last month we talked about the use of picture frames as display props.  Below you will see a few of the many display pictures I received using the frames in various ways. Several retailers even used frames in their pink displays.

Bijuju - Myrtle Beach, SC

Bijuju - Myrtle Beach, SC

 

Bijuju Accessory Boutique “Painted the Town Pink” and featured pictures of breast cancer survivors into their pink ribbon display. Note the use of the frames and bulletin board.

 

 

 

 

 

Zovo Lingerie created this “Fight for the Cure” store window using framed custom-designed bras

Zovo Lingerie - Seattle, WA

Zovo Lingerie - Seattle, WA

that were designed by students from the Seattle Art Institute.

The Velvet Fly - Boston, MA

The Velvet Fly - Boston, MA

More frame displays: The Velvet Fly in Boston uses this ornate frame for displaying earrings. I suspect this was once a mirror, but now frames fine screening, ideal for jewelry displays.

 

 

Tracy b Boutique - New Haven, CT

Tracy b Boutique - New Haven, CT

Tracy b in New Haven is well known for their store windows. You will see them featured again in upcoming blogs. This one uses suspended empty frames, painted white, to enhance the black and white clothing theme.  

The Attic - Pennsylvania

The Attic - Pennsylvania

The Attic, with several locations in Pennsylvania, uses empty frames in several ways. You can see one framing a hook on the wall to feature a single

The Attic

The Attic

outfit and the other picture shows them using frames on the dressing room doors – a frequently overlooked area of potential display space.

Bliss - Knoxville, TN

Bliss - Knoxville, TN

Corkboard makes another useful backing for the display area of a frame. T-pins or push pins secure small items securely.  As shown here, BLISS uses cork backing to display charms. If you do not like the look of cork, it can easily be covered with fabric or wrapping paper for a different look.

 

 

Accessory Appeal - McMinnville, OR

Accessory Appeal - McMinnville, OR

Mismatched suspended frames lined with what appears to be wrapping paper make an interesting outline for single shoes in this store window of Accessory Appeal. They also use several frames at the floor level to feature jewelry. Wrapping paper can be an inexpensive and easily changed medium for themed windows and holiday displays.

Edit Shoppe - Alberta, Canada

Edit Shoppe - Alberta, Canada

A tall frame leans against a blank wall to feature a single dress. This picture is from the group gallery of photos at Edit Shoppe’s Facebook group.  Check it out, there are other good display ideas there.

Speaking of Facebook… join the facebook page for this blog by searching RETAIL DETAILS or through this link: http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.facebook.com%2Fpages%2FRetail-Details%2F149169459264%3Fref%3Dmf&h=1e7139cc0718f5c6e742fc0aecfa378c

You can view all prior blog posts and pictures on Facebook and it’s a great way to be notified immediately when a new blog article is posted.

RETAIL DETAILS: Who handles the visual merchandising at your store? Store display is a great way to include all retail staff in the operations of a shop.  You may find hidden talents in your staff, as well.

Note to all readers: Please “comment” at the bottom of this blog post, not the bottom of the page (after prior posts). Older posts – and their comments – will start to drop off as new posts occur. Thanks! Submit your pics to: Becky@swirlmarketing.com

Swirl Girl, Swirl Marketing, Becky Tyre~Becky

Store displays that tickle-me-pink

Wednesday, October 28th, 2009
Tickled Pink, Seymour CT

Tickled Pink, Seymour CT

Pink tickled

Tickled Pink:  During my recent trip to Connecticut, I saw this example of name branding in the window of an eclectic gift shop in Seymour. The pink pails are clearly marked with neatly printed letters in the name of the store. The store manager told me that she changes the pail contents frequently to represent sales or seasons.

Bike-SeibuInspiration Display:
Let’s face it, men’s departments frequently have less than interesting props. I applaud the Seibu Store in Japan for sharing the inverted bike idea. Bravo.

lacy fence 3inch

               Lacy Fence:
As a follow up to the Blog Post dated 10-13-09, where we discussed using chain link fence in displays, a client sent me this
picture of fencing being “laced”.

Anthropologie_Xmas_2008

Christmas Windows:
I am anxiously awaiting seeing all your holiday windows. Here’s one of my favorites from last year.

Send your display pictures and ideas to:

Becky@swirlmarketing.com

Click “comment” right below this blog post to share your thoughts on the blog.

Swirl Girl, Swirl Marketing, Becky Tyre

~Becky

Store displays with ladders and fences and dowels, oh my!

Tuesday, October 13th, 2009
Stylish Stork, Boise, ID

Stylish Stork, Boise, ID

Wow! It seems that store display is quite the fun topic to discuss. I have enjoyed reading all your emails and comments and browsing through the many pictures submitted from several countries.  Keep ‘em coming. I’ll share as many as I can.

Rate The Display:
This windowbox flower display is (almost) too cute for words. Kimberly from The Stylish Stork in Boise, Idaho, submitted this picture of a clever cap display that she created herself. What a great way to display items that are not usually so easy to feature.

Alternative Fixtures – Ladders:  Caci of CashmereRed in Telluride, Colorado, uses this ladder display to showcase their elegant soft scarves. I’ve seen less elaborate ladders used to show jeans, towels and men’s ties, but the shape of this ladder display makes it much more eye-catching.    

Cashmere Red, Telluride, CO.

CashmereRED, Telluride, CO.

The addition of the hooks maximizes the usable display space. Caci tells me that all of the fixtures at CashmereRED are custom-made for the store.

Honey Bunch, Toronto

Honey Bunch, Toronto

Nicole of Honey Bunch in Toronto shows us this vintage ladder that she uses to display baby blankets. Nicole frequently uses antique and refinished items for display fixtures in her shop. I like that the ladder does not take up much floor space or wall width and would be easy to move around providing flexibility amongst departments.

Fall Displays: The Cook’s Nook in McPherson, Kansas, is a gift and gourmet store. A reader suggested that I check out their website for display ideas. They do a very nice job of incorporating their products into their fall displays. They were gracious enough to let me post them here to share. I bought some candy corn today, so it must be fall here in SW Florida. Sometimes we need store displays to let us know about season changes around here!

McPherson, Kansas
The Cook’s Nook, McPherson, Kansas

Cooks Nook Fall 2 - 3 inch

 
 
Inspirational Display Idea of the Month:
This next idea is not so simple to create, but can be easily changed once erected and definitely worth the effort. I have used chain link fence as a store window backdrop in the past, but a new product that I stumbled on inspires many more ideas. You have probably seen plastic cups lodged into fencing to spell words  (think local high school pep rally days). Designed as an Dixie_Cups 3 inch red cupsalternative to such plastic cups, Put-In-Cups are multi-colored snap-in plastic pieces that you can Put in cups 1use to create words or designs in chain link fences.  You can buy fencing in various widths & heights at most hardware stores and build your own fence or consider using a pre-made gate or two. Years ago, I saw a wall-mounted gate used to display Gate 2inchearring cards, necklaces and belts. The display was softened by intertwining  colorful scarves. I wish I had taken a picture back then, but I think you can get the idea. It’s simple to attach merchandise to fencing with S-hooks or apparel hangers and easy to change it, making it a versatile “fixture” that could work in a store window or on Dixie_Cups 3.5 inch colorsa blank wall. I hope you enjoy this pictorial fencing story and be sure to Fence Roll 2inchsend in pictures and ideas if you get inspired to create a fence display!

Thanks for reading Retail Details, a blog discussion and source for topics relevant to retailing, with an emphasis on product merchandising and store display. I hope this blog gives you some useful ideas and inspirations. I look forward to hearing your ideas, too. Submit your pictures or input through the contact link at the bottom of this page. I look forward to an open exchange of ideas and welcome your comments.

Please share this blog with your retail colleagues and  friends!

Swirl Girl, Swirl Marketing, Becky Tyre

~Becky