Archive for the ‘Retail Display’ Category

Showrooms, inspired visual merchandising, fun store displays and retail celebrations!

Saturday, July 16th, 2011

It’s Gift Show Season! All the marts are buzzing with activity as buyers visit showrooms, order new product, attend seminars, make contacts and look for display ideas. Manufacturers, vendors, showroom and booth designers put immense thought and effort into their visual merchandising. Retailers can take note of this hard work and use the displays as inspiration back in their own stores. Here are recent pictures from showrooms in Atlanta and Dallas.

Stay display inspired!

Retail Details Blog, Global Views SAT3, store display, visual merchandisingIf you want a lesson in effective use of color in visual merchandising, visit a showroom that carries Global Views products. Their showroom displays are a feast for my eyes. You can see them in Dallas, New York, High Point, Las Vegas and Atlanta. These two pictures are from their area inside the Southern Accessories Today showroom in the Americasmart in Atlanta.

Retail Details Blog, Global Views SAT2, store display, visual merchandising

Retail Details Blog, Global Views, store display, visual merchandisingThis photo, above, is from their showroom in the Dallas Mart. Last month, I was able to spend an hour browsing this showroom in awe. Global Views is always one of my first stops at market!

One challenge that faces showroom designers – even more than at the retail level – is having to display various seasons at once. Color stories can help differentiate the delivery seasons, as shown here by Scene Weaver at  the OneCoast showroom  in Atlanta.

Retail Details Blog, OneCoast Scene Weaver ATL, store display, visual merchandising

Retail Details Blog, OneCoast Scene Weaver Dallas, store display, visual merchandising

Scene Weaver pillows and throws, as currently displayed in the OneCoast showroom in Dallas. Below, is the same merchandise in the showroom in Atlanta today.

Retail Details Blog, One Coast Scene Weaver ATL, store display, visual merchandising

Retail Details Blog, OneCoast Mudpie, store display, visual merchandisingSometimes single colors are the best way to make a statement. This is particularly effective when displaying a collection such as this pink grouping by Mud Pie in the OneCoast showroom in Atlanta. And how cute is that ice cream cone made of petticoat fabric on the wall? This next picture, from the same showroom, uses cloud props and what could be a twin-size headboard on the wall.

Retail Details Blog, OneCoast, store display, visual merchandising

Retail Details Blog, Bentleys Reserve OneCoast, store display, visual merchandisingBentley’s Reserve makes the most of their cubical fixtures – shown here before and after stocking it in the OneCoast showroom in Dallas. Notice the placement of product, signage and literature throughout the shelves. The addition of baskets in the lowest cubes give the bottom weight for a balanced display. They created some eye relief by leaving a few cubes empty except for the deco-words Eat and Enjoy. This is an extraordinary display example!

A few more display examples from the Southern Accessories Today showroom in Atlanta:

Retail Details Blog, Global Views SAT1, store display, visual merchandisingOnce again, their use of color and merchandise arrangement shows a nice blend of mixing metals and a little pop of color. The result allows the white products to really stand out! Product areas are Dwell Studio and Studio A.

Shopping in Stockholm, part 3:

Retail Details Blog, Accessorize Stockholm, store display, visual merchandisingLife preservers have always made good props for resort and spring displays, but the colors, stripes and dots on these took this visual merchandising staple to a new level. These two displays at ACCESSORIZE immediately caught my eye on my way to tour a retail store elsewhere in Stockholm. The background graphics were quite nice, as well. I wish I had taken a picture from further back to get the full effect of this display story. To read/view parts 1 and 2 of the Stockholm Sweden displays, click here and it will open in a new window.

Back in the USA: retail displays from California, Iowa and Florida:

Retail Details Blog, Daisy's Alamadea CA, store display, visual merchandisingDon’t you just love how the cake stands are used in the displays on these shelves at Daisy’s in Alameda, CA?

Retail Details Blog, RSVP Iowa, store display, visual merchandisingAt Retail Details, we LOVE interesting vases used for jewelry displays! This one is from RSVP in Iowa City, IA.

Retail Details Blog, Snap Kids, store display, visual merchandisingCute display idea for headbands and hair ties using a boot and a bottle at Snap Tweens in Santa Rosa Beach, FL.

Congratulations to HiHo Home Market:

Retail Details Blog, Hiho Home Market, store display, visual merchandisingRetail Details & Swirl Marketing send our warmest congratulations to our friends at HiHo Home Market as they celebrate being named Country Business Magazine’s2011 Retailer of the Year!  Last fall, on a retail tour through Connecticut and New York, we were lucky enough to visit HiHo Home Market in Gardiner, NY. It is a lovely shop filled with an eclectic mix of current and vintage merchandise. Upstairs there is a room dedicated to Christmas year-round. The owner, Heidi Hill-Haddard has a true talent for visual merchandising and all 15 rooms have imaginative displays that change often. In fact, they were a finalist in our New Year Store Display contest earlier this year. We have featured HiHo Home displays in the blog several times in the last few years and look forward to sharing more in the future!

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

 

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. You can read her most current articles in Gift Shop Magazine. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Store displays in Stockholm – part 2

Thursday, June 30th, 2011

We had picture perfect weather for our visit in Sweden earlier this month. The parks were filled with families enjoying the warm weather and the shop windows were starting to look like summer – or SOMMAR, as they call it.

The floor of the store window at SCAMPI in Stockholm is covered with a woven, natural rope rug. It becomes a perfect base for a beach window featuring their mix and match swimsuit separates. Hovering above the display are colorful birds hung with ropes. This is an excellent example of texture and color use in display.

Fence lacing at Odd Molly:

Odd Molly is known for their creative store interiors. The Stockholm store has chain link fencing in the windows and it has been enhanced with a procedure called “lacing”. It is an eye-catching, clever process that provides two-sided display and works well in windows, as well as against walls.

Father’s Day is not in June in Sweden, but we stumbled upon this menswear display window. The frames were filled with scrunched white fabric for a very interesting effect.

The Nordic Museum was having a Fashion Exhibition. In conjunction with the museum show, a local shopping mall, Sture Gallerian, had a dandy exhibit.

At the entrance to each store, a pedestal was placed with signage promoting the dandy theme. Atop each pedestal was a glass dome and each store created a vignette display featuring items from their store.

At least 30 shops had the display domes and it was a pleasant added feature for our mall tour.

I returned from Sweden to head to Dallas for the gift show. I’ll post some display ideas from Dallas showrooms soon.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Store displays in Stockholm – part 1

Tuesday, June 14th, 2011

The Swedish design and interior decoration firm Svenskt Tenn has been located at the same address, Strandvägen 5, in Stockholm, Sweden, since 1927. They recently began an extensive redesign and expansion of the store. During this time, Svenskt Tenn will be residing at temporary premises in the former theater Astoria at Nybrogatan 15.

Yes. The store is currently set up in a lovely, old theater, sans seats. The lobby has display tables and portable shelving units that feature their signature trays, placemats and other gift items. When you walk down the ramp into the theater, you turn to see the lighted stairs leading to level after level of  home decor displays and a lighting section where the “back row” would be.

On the stage, complete with light riggings, are several room settings and additional furniture fills the backstage area. A textile section occupies the area between the front row and stage.  I was intrigued by how strategically and efficiently this temporary space became a retail and full-service interior design store.

I almost removed Svenskt Tenn from my list of stores to visit, when I heard that they were remodeling. Thank goodness, I changed my mind! I would have missed this brilliant retail space and one of the highlights of my first visit to Sweden.

And… my daughter’s wedding was quite nice, as well ;-)

More Stockholm shopping to come. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Want to learn more? Upcoming seminars at the Dallas Market Center: http://www.snapretail.com/seminarseries/index.asp

Facebook is not a verb & other store display ideas

Monday, May 30th, 2011

Last week, on Facebook, I asked retailers if they have incorporated Twitter and Facebook into their store identities by using the logos in their store windows, displays or signs. For this blog post, I hoped to be able to tell you exactly where to get your official social media stickers, but that information is not easily located. You can readily locate the links to download their logos and read page after page of rules for the use of such logos. I learned that Facebook has a rule stating that you should not use Facebook as a verb. I find that entertaining, because most brands would be flattered to become a verb. Ask Velcro, Google, Xerox, Hoover and Hula Hoop.

Catching Fireflies created a store window to promote involvement with their social media campaigns. They used this display to invite customers to join the firefly party online with their savvy social media pages. They have two stores in Michigan; Berkley and Rochester.

Little Cherubs Clothing in the Torquay, UK appears to have an official cling in their window.

Jean Genie in Manchester, UK, uses interior chalkboard signage to direct customers to their social media pages.

If you have social media logos in your displays,  click comment at the end of this blog post and “link” us to your pages, websites and blogs. We like and follow. Here are our links: Facebook, Twitter.

Display Backdrops

At their Brookhaven store in Georgia, Boogaloos  uses two beautiful old doors in the background of their store window display. This is a lovely example of back drops that add to the  interior store decor, as well. When possible, it is best to choose two-sided backdrops or display elements that allow for merchandise to be shown on both sides.

Ginger Boutique – located in Winter Park, FL and Bethesda, MD -  shows how a double-sided backdrop provides a background for the mannequins in the window without completely obstructing the view into the store.

Display Eye Candy:

This CUP OF TEA display is courtesy of Anthropologie, who are internationally-known for their creativity in visual merchandising. Retail Details blog is pleased that the Anthro visual teams enjoy our visual merchandising blog and appreciate all the nice comments and notes. You guys are truly display inspired and inspiring! Thanks for sharing.

Coincidence? I think not…

This display is the first in a series of store displays that I will be featuring using armoires, hutches and desks as store fixtures. A few weeks ago, I was doing some research for a magazine article and admiring some museum store displays. They have done a nice job of using all surfaces for display, including the doors and drawers. Also, you may notice the use of the colors and the arrangement of the yellow and blues to bring contrast – and interest – to the display.

The coincidence, you may ask? This display is from the Swedish American Museum  in Chicago, IL. As I type this blog post, my bags are packed to head to Sweden, as my daughter is getting married in Stockholm later this week. I have arranged to visit some retail stores there and I’m sure I’ll have lots of display pictures to share. Swedes are known for simple, but very creative displays and I hear they make great son-in-laws too!

Summer gift shows: Attending any markets this summer? We’d love to meet you. Send us your email address and we will keep you posted of where Retail Details will be and when. Dallas Gift Show is our first stop and Becky will be doing several seminars in the OneCoast showroom with SnapRetail. If you want to learn about blogging or visual merchandising, you will find her seminars listed on the Dallas Market Center website events calendar.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net