Archive for the ‘Necklace Display’ Category

STORE DISPLAYS: Male Mannequin Favorites, Bracelet Displays, Merchandising Clear Glass Items, and A Big Dose of PINK

Friday, October 8th, 2010

NOTE: Click “Display Contest” under PAGES in the sidebar of this blog (on the right, over there>>>) to read about the Retail Details Store Display Contest and how to enter.

Retail Details, Store displays blog, Visual merchandising, My Suit
MY SUIT – New York, NY

In a made-to-measure men’s suit store, you expect to choose between single or double breasted, two buttons or three, pleated or flat front, buttons or cuff-links,  but at My Suit in New York City, you can choose the vest as shown on the orange or on the blue mannequin. WHAT? (insert sound effect *here* tires screeching to a halt). Brightly colored mannequins in a men’s tailor shop? Absolutely, if done correctly. The poses are the key to this mannequin success story at My Suit.  Maybe the Yankee’s won or the DOW is up, but these mannequins are pumped up and ready to celebrate amidst a world of navy, black and gray. It’s refreshing to see a modern store design in this fashion genre. Hat tip to the store designers and visual merchandisers! (Cue the theme from Rocky *here*).

Home decor stores, florists and gift shops struggle with clear glass containers and how to display them. A few ideas to consider:

2000 A.D. Concepts in Floral Art (left) in Atlanta, GA and The Miller House (right) in Stephens City, VA

Flowers, fruits and vegetables bring life to clear glass vases, bowls, cylinders, pitchers and other glass vessels whether they are part of your product mix or used as display props to enhance other merchandise. With apologies, in advance, to my friend J M.H. Schwanke over at UBloom, you can use fresh or faux fruit, flowers & veggies. Use fresh if you are able to monitor and change the display frequently or you can use paraffin oil to preserve the items if you are displaying them submerged. Another idea is to use obviously “fake” products like sparkly glass apples or cloth tomatoes. I am currently researching faux food display prop sources for the guys at The Display Lab. If you know of any good sources, please email me the link or contact info. Thanks!

Retail Details - At Mary's - Store display blog, October 2010

Which way is up? I look through a lot of pictures every week. You are all so kind to send them via email or link me to your facebook albums. I get so excited when I see the same prop in various settings and configurations. In this case, At Mary’s, a “much-more-than-just-gifts” shop in Bardstown, KY, features china inside a crown – or is it a cake plate? In good visual merchandising, there are no labels. Intended uses can be ignored. Be creative. Disregard “this side up” stickers.

Retail Details - Unique Expressions - Store display blog, October 2010 Fence posts, cut in various lengths make up these  jewelry displays at UniquExpressions in Pine Mountain, GA. It’s such a simple way to create texture and height in a display and I like that they are used vertically and horizontally. I especially appreciate the way the watch bands are featured more prominently as they are positioned around the posts.

Retail Details - Brussels Sprouts - Store display blog, October 2010
Brussels Sprouts – Newton, MA

Three mannequin forms. Three clothing colors. It’s not a display rule, but it is an effective technique as shown at Brussels Sprouts Kids in Newton, MA. Actually, there are numerous things “done right” in this display. Note that the are skirts are placed on both sides with pants in the middle. Note that the center form is taller. Note how the outerwear, both in black, bookends the display story.

Retail Details, Store displays blog, Visual merchandising, Painted Door

The Painted Door in Oklahoma City shows a little whimsy in this display of bracelets and watches. Besides, why display on two arms, when you can use eight?  This is a fun example of a full-round display, as well.

Retail Details - Amberella - Store display blog

 In honor of October being Breast Cancer Awareness Month, I’ve been waiting to share Amberella with my blog readers. Amberella Gallery and Boutique  in Philadelphia, PA takes their pink so seriously that they painted ALL their display items – furniture, fixtures, frames, forms and even the floor - PINK. Perhaps it’s not the right shade for everyone, but it certainly has impact. Gotta love a shop with personality!

As always, thanks for taking the time to read the Retail Details blog. I hope you will consider entering the current Retail Details New Year Store Display Contest  sponsored by Midwest CBK, Gully’s Discount Store Fixtures, Country Business Magazine, and The Display Lab. Finalists will be provided with props to keep and check out the great prizes, too.

Until next time… stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing

 ~Becky

Cheese Puffs, July 4th and jewelry displays

Tuesday, June 15th, 2010

The Retail Details blog celebrates unique store displays and visual merchandising examples. It is written for retailers, showrooms and merchandisers to inspire effective store displays, better utilize display space and increase sales.

Retail Details blog, 4th of July displayNeed last-minute 4th of July display ideas?

Homespun Cottage, Retail Details blog, 4th of July display

Homespun Cottage - Austin, TX

Homespun Cottage is a quaint little shop in Austin, TX. They offer a mixture of traditional, cottage and primitive furnishings and home decor items. In this 4th of July display, they placed dalmations and a picket fence to add more white contrast to the red, white and blue flag display table. I’m not sure if the flag table runner is a prop or for sale (or both), but it is a nice piece to have for holiday displays and year-round for Americana merchandise.

Salisbury Gifts, Retail Details blog, 4th of July display

Salisbury Gifts - Easton, MD

Salisbury Gifts in Easton, MD, features a blue and white, crab-themed stoneware set by adding touches of red and blue using a few carefully placed candles and a red based sailboat prop.

Dedricks Pharmacy and Gifts, Retail Details blog, 4th of July display

Dedricks Pharmacy and Gifts - New Paltz, NY

Dedricks Pharmacy and Gifts invites you to step inside their gift area stocked with jewelry, housewares, collectibles, gourmet products and candles. In this 4th of July display, it’s a country theme, complete with country colored stars and a teddy bear. Happy Independence Day!

Global Views Showroom, Retail Details blog, store display

Global Views Showroom

As retailers enter the trade show season, I continue to remind you that some of the best visual merchandising ideas can be spotted at the wholesale showrooms during markets. I took this one from my collection of “wow” displays. To spotlight clear glass domes, the Global Views Showroom merchandisers chose to fill them with cheese puffs. This complemented their theme of orange home decor. I plan to visit their showroom in Dallas at the Total Home and Gift Show next week. I can’t wait to see their use of color for this season’s displays. And perhaps, have a snack ;-)

Busy B, Retail Details blog, mosaic fruit

Busy B - LaGrande, TX

The Busy B in La Grange, TX, sells mosaic fruit and vegetables. The colorful glass tomatoes, oranges, peppers, lemons, pears and eggplants  are lovely, but it’s the display that sets these items apart from the other gifts, home accents and garden decor in the shop. Made to look like a farmers market stand, the items are placed in wooden boxes with straw. A crate box lid turns into a sign and they added a farmer tray to complete the scene.

Parkleigh, Retail Details blog, store display

Parkleigh - Rochester, NY

Parkleigh in Rochester, NY, is one of the oldest sellers of the Mackenzie-Childs whimsical glassware and home accessories line. In this store display, they suspended a tilted floral pitcher above a table setting and used ribbons to represent the liquid pouring from the spout. This is an excellent example of how to get your customers’ attention, drawing them to a specific area of your store.

Hi Ho Home, Retail Details blog, jewelry display

Hi Ho Home - Hudson Valley, NY

Awaiting delivery of some new jewelry, Heidi at Hi Ho Home decided to prepare an old china cabinet to be her jewelry display. In keeping with her store theme of mixing old and new, she used old bottles, tattered books and stark white busts to hang the new jewels on. She placed them precisely on each shelf of the cabinet. I frequently check the blog, website and facebook albums for Hi Ho Home, as she creates many inspiring displays within the numerous rooms of this two-story home market and antique center in Gardiner, NY.

Collier West, Retail Details blog, jewelry display

Collier West - Columbus, OH

Another store that mixes old and new, is Collier West in Columbus, OH. Their product mix includes many one of a kind items that are produced by artisans locally and from around the globe. Chandelier earrings, handcrafted in Brazil, are displayed on large pricing tickets. Displayed simply this way, the earrings stand out and the product display fits nicely with the branding of the shop.

Sirens & Sailors, Retail Details blog, jewelry display

Sirens & Sailors - Echo Park, CA

Glasses and vases are often used for jewelry displays. Pictured here, you see a colored wine glass displaying a single pair of earrings at Sirens and Sailors in Echo Park, CA.  The earrings are neutral in color, so they stand out against the bold color of the glass. They would otherwise be difficult to display effectively.

Sassy Peacock, Retail Details blog, jewelry display

Sassy Peacock - Toronto

Sassy Peacock in Toronto uses a clear, brandy snifter to merchandise some pendants on a glass shelf in their store. Behind the glass, a purple multi-cylinder vase, provides a nice contrast for the matching earrings.

3 Wishes Cards and Gifts, Retail Details blog, jewelry display

3 Wishes Cards and Gifts - Alameda, CA

3 Wishes Cards and Gifts in Alameda, CA, drapes their Scrabble pendant necklaces from a low, round, green vase. The fact that the vase is rounded, emphasizes that the pendants are hung on ball chains. The placement of a Scrabble letter rack in front, provides information and interest, as the customers can clearly see that the pendants are made from the game pieces.

Next week, I will be covering the Dallas Total Home & Gift show for the Retail Details blog. I will also have the pleasure of joining several retailers to assist them in purchasing props and displays for their stores. I should have lots to share in the next few blogs. I truly have the best job in the world!

You can submit your store display pictures for blog consideration to the email address below. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Swirlmarketing@comcast.net

“Chalk” one up to spring fever

Friday, February 12th, 2010
Winter is hardly behind us, but the delivery boxes are full of spring merchandise. It’s time to pack away the snowflakes, valentine hearts and mardi gras beads and dig out the flowers, shamrocks and colored eggs.  Retail Details BlogIf you want to have some fun, plan a Dr. Seuss window to celebrate his birthday in early March. It’s all about the props. I enjoy finding fun and economical props. If you have ideas for displays and need props, send me a message. It’s likely that I have sources that I’ll be happy to share. 
Sabella Couture, Boston MA, Retail Details blog

Sabella Couture - Boston, MA

Paper lanterns are a popular prop. They are inexpensive and easy to work with. They come in various shapes and colors for all seasons. They collapse for easy storage and are simple in shape, so they do not distract from your merchandise. Pictured here, Sabella Couture, in Boston, combines paper lanterns with oversized flowers to create this wedding window. Once the window catches your eye, you look closer to see the detail of the long-stemmed flowers gracing the skirt of a wire form.  Lovely.  

Bits And Pieces Boutique, in Carytown-Richmond, Virginia, uses floral
Bits and Pieces Boutique - Retail Details blog

Bits and Pieces Boutique - Carytown/Richmond, VA

bouquets as mannequin heads. They use the silver torso forms that actually have arms like a mannequin, yet no heads or legs, making them much easier to work with. They take up less space, as well. 

Frocks Boutique, Addison TX, Retail Details blog

Frocks Boutique - Addison, TX

I was unsure whether this was a headboard or a fence part, so Ashley from Frocks Boutique in Addison, TX, clarified for me. It’s part of fence. The fence is visible from outside too, making it a dual display. Two-sided displays can be tricky. Have you shopped at home improvement stores for displays?  

Inspiration boards may serve several purposes. Used as a bulletin board, staff and customers can see fashion trends and current

Crush Boutique - Retail Details blog

Crush Boutique

merchandise in magazine features and ad copy. They can provide ideas about how to put outfits together and also stress the fact that your products are “in style”. In a previous blog post, we discussed the impact of celebrity sightings and their possible impact on your customer. Yes, you are giving up valuable wall space to hang an inspiration board, but it serves as advertising  if you do as Crush Boutique of Boston does, and show press clippings of your store in print.  

 
 
 
 
 
Revolution Shop, Charlotte NC, Retail Details blog

Revolution Shop - Charlotte, NC

Revolution Shop in Charlotte NC, created a cork-board display wall that combines product pictures and actual merchandise creating a trend wall, of sorts.

Another example is to use a chalkboard to get your point across. Retail Details blog, Swirl Marketing

Speaking of chalkboards… what a great display tool these removable chalkboard stickers can be. They come in many laser cut Retail Details blogshapes like a TV, a drum set and a rocket, as well as a traditional framed version and the dress-maker’s form, as shown here. Retail Details blogThere are lots of display possibilities for these.

Bundle, NYC, Retail Details blog

Bundle - New York, NY

Bundle Children’s Store in New York City had chalkboards built into their cashwrap desk, a frequently overlooked selling space.

I have received much feedback about two recent blog topics – denim display dilemmas and unique display hooks. Here are some follow-up pictures from

Mint Julep, NYC, Retail Details blog

Mint Julep - New York, NY

 prior blog display discussions. Mint Julep in New York displays jeans on single display hooks with additional stock neatly stacked on shelves, off to one side.

Flavour Clothing, Nashville, Retail Details blog

Flavour Cothing - Nashville, TN

Flavour Clothing of Nashville and Thread Boutique use the alphabet letter hooks to feature belts Retail Details blogand jewelry in their stores.

 
 
 
 I’m preparing to attend the ASD Gift Show in Las Vegas, where I will be looking for display ideas and talking to vendors about display ideas and materials for retailers.  Send your display ideas, pictures and requests to the Retail Details blog, Becky@SwirlMarketing.com 
You can also join the discussion on the Retail Details Facebook Page, http://www.facebook.com/pages/Retail-Details/149169459264  
As always, you can click “comments”  below to leave your input for this blog. Stay display inspired!  
~Becky 
 

Store Displays for Belts, Bags & Baubles

Sunday, January 24th, 2010

I’m a big fan of the display hook. Slatwall hooks and S-hooks have their place in visual merchandising, but decorative hooks can make most  displays look richer. 

Nest Interiors - Nashville, TN

This week, I have a new favorite display hook. It’s a hand and I like it hung palm up, palm down and sideways – exactly as they use them at Nest Interiors in Nashville, Tennessee. Made of coated iron with a distressed patina finish, Nest uses these hands for a wall display of handbags. Also, spotted at Nest Interiors is an example of a product feature page. Framed and placed beside the products, the glossy page explains the craftsmanship and materials that make the product unique. This is similar to the prior blog discussion about showing magazine pages with your merchandise featured (from Retail Details 1-10-10 blog).

Sofia Vintage - Chicago, IL

Continuing with my hook obsession, Sofia Vintage in Chicago, Illinois combines utility with branding by using these alphabet letter hooks. They are the perfect size to draw attention without minimizing the merchandise – in this case, purses. Vintage purses are frequently objects of art and deserving of distinctive hooks.

Vases and clear glass containers are a

Salt of The Earth - St. Louis & Webster Groves, MO

versatile staple in a visual merchandiser’s prop collection. Pictured here, the containers almost disappear while featuring the jewelry in a very dimensional way. This display designer at Salt of the Earth in St. Louis and Webster Grove, MO., chose the perfect backdrop to enhance each color story. Compliment versus contrast works here.

Stella Boutique - Laguna Beach, CA

Stella Boutique in Laguna Beach, California, also uses a tall glass display vessel. This time it serves as a container for a normally untidy item to display – belts. I seldom see a unique belt display. Yes, that’s a challenge. I’ll await your emails with pics attached.

Thanks to all of you who have forwarded my blog to your friends and colleagues and joined the fan page on Facebook. Readership has more than doubled in the last month. You continue to send in worthy displays and I will share as many as the topics, space and time allow. Leave your comments below, including suggestions for future retail display blog topics, questions and merchandising challenges.

~Becky