Archive for the ‘Mother’s Day display’ Category

A most colorful hardware store window display!

Monday, February 20th, 2012

Color is the strongest feature in many displays. Bold color contrast attracts attention. Creating a single color story is another strategy and a very effective way to feature unrelated products. Color patterns draw you in for a closer look. This display is an example of color patterning at its best.

Coles Hardware, retail details blog, visual merchandising, swirlmarketing.comCole Hardware in San Francisco mixes colorful merchandise with the simplest of white props, proving that colorful display techniques are not just reserved for apparel, gifts and toys.

Display ideas to share:

Simple spools of twine on a spindle become a display for elegant brooches. This image is from Pinterest, shared by numerous users.

Summer display idea:

Foam pool noodles are sliced and turned into garland for an inexpensive, colorful store display idea. View additional, clever DIY ideas at the blog Craftzine.

A few fun store displays:

Chair leg rungs become apparel racks when the chairs are hung on the wall at Decades Vintage in Springfield, MO.

Each fitting room is different at the Brass Razoo in Nampa, Idaho. Adding character to the store, each room even has its own chandelier. Photo credit: Amber Fischer, amberfischer.com

Reader submission:

During a visit to an Ikea near Dallas, my future brother-in-law, Justin thought of Retail Details when he saw this vertical display of lamps and emailed it to me this week. It will be nice to have someone in the family who loves displays as much as I do! He spent an entire day prop shopping with me for some showroom clients in Dallas last winter.

A new Retail Details feature:  I’ll be posting visual merchandising project ideas for input from readers. Please click on “comment”, below the blog post, to share your thoughts and expand on my idea. With the store owners permission, I’ll share pictures of the end results later in the year. Please note, it takes a few hours for your comments to show up on the blog. The comments area is monitored since we get so much spam.

As always, thanks for reading the blog and stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre

The Retail Details blog is accepting a few new sponsors and advertisers in the sidebar of the blog for 2012. Please contact us for rates, email swirlmarketing (at)comcast.net

You can submit photos of store displays for blog consideration at that email address, as well.

Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog, also on facebook. You can read more from Becky in the Display Inspiration articles and Trends sections of GIFT SHOP Magazine.

Mother-Daughter shops and store display ideas

Monday, May 9th, 2011

I’ve been using the tagline – Stay display inspired -  for a long time and I have never considered changing it. Letters like this are why:

This is the display mentioned in the letter. Thanks to Carolyne from Couture 360 in Lake Zurich, IL, for sharing this clever and effective display. I’m pleased that it directly resulted in increased gift card sales.

Celebrating Mother-Daughter owned shops

Lisa and Danielle Kupsc wanted to have a boutique that mothers and daughters could both shop in and find things that are age appropriate.  In 2009, they opened Flock, a whimsical neighborhood boutique in the historical district of Boston’s south end. Danielle, the daughter part of the duo, does most of the visual merchandising. They love working together and report that the buying process and going to trade shows is the area that they complement each other the most.

In October of 2010, Leah Papp and her mom opened a children’s consignment boutique in Martinsville, NJ. They decided to call their shop The Comeback Kid. Leah has a Fashion Design degree and her mom had been a business manager, so it’s no surprise that Leah handles most of the displays and signage while her mom keeps things on track through her organizational expertise.

“It’s my mom! She’s totally cool, hilarious and just a blast to be around”, claims Corey DeRoo, the daughter part of the mother-daughter team who have owned French Cuff Consignment boutiques since 2005. She goes on to tell me that her mom, Darcy McNie, is the far more creative of the team. Credit for their success goes to a combination of Corey’s business management knowledge and the fact that Darcy is 100% people person. They enjoy working with each other as they share similar work ethics and have the same vision for the direction of their business. All staff at both French Cuff shops share in the visual merchandising, which keeps every one’s creative juices flowing.

In March of 2008, Diane and Meghan Ludwig opened The Barkery Bistro because they wanted to have a fun place where pet owners could bring their four-leggeds for an outing, to have treats, select a toy, and learn about all natural dog and cat foods. Their love of animals, especially dogs, and  interest in nutrition led them to researching how, what and where they wanted to “open shop”. Their skill sets complement one another and they enjoy working side by side and learning from each other. Mom, Diane, had been a manager/buyer of a retail specialty store before graduating from law school and practicing law. Daughter, Meghan has a degree in Communications. If you visit their shop in Greenville, SC, chances are that you will be greeted by Bentley and Duncan, their two golden retrievers, pictured above, doing some product development ;-)

Though the store is not open yet, Jessica Escalante is opening a women’s clothing and accessories boutique with her mother and aunt. They made the decision to start J. Luxe Boutique last November and immediately began a business plan, signed up for trade shows and started researching locations and product lines. Jessica always dreamed of owning a boutique.  These pictures are taken before they started to renovate the space and Jessica and her Aunt Alma are seen holding the key on the day their retail journey really started. I thought it might be fun to follow their efforts as the store takes shape between now and their planned opening in July 2011.

I hope you had a nice Mother’s Day. Here’s one last Mother’s Day display to share. It comes from Ellen at The Paper Shop in Winter Park, FL. Ellen has a beautiful shop with lovely gifts, paper goods and luxury linens. Lots of pretty things!

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

About the Retail Details blog: The Retail Details is a blog about visual merchandising and features store displays, tips and ideas from around the world. The blog is written by Becky Tyre, a visual merchandising consultant. Becky also writes for print publications and you can read her articles in Gift Shop Magazine and in various blogs and industry newsletters. In her travels, Becky visits many shops and showrooms. If you would like to submit pictures for blog consideration, suggest that she visit your shop or speak to your group, you can email her at SwirlMarketing@comcast.net You can also join the conversation and see bonus display pictures at the Retail Details blog Facebook Page and follow her on Twitter @Retail_Details.

 

Made Ya Look! visual merchandising and store display ideas

Thursday, April 28th, 2011

Made ya look!  Isn’t that the purpose of store window displays?

This display not only makes you look, it draws you in and presents quite a bit of merchandise and information. The window speaks: we sell men’s, women’s, shoes, hats, belts, ties, watches, hats, satchels, sunglasses, jewelry, nail polish and I’m sure I missed something else in the picture. I’m always pleased to share clever displays and this one came from a Twitter friend, @iROMEnyc and the picture was taken at Nordstrom at the Garden State Plaza in New Jersey.

Last week was Earth Day and in celebration, Miss Demeanor boutique located in Cape May, NJ, dressed their forms in supermarket bags and newspaper. They sell eco-friendly and civic minded items, many of which are handmade. This sidewalk display attracts customers and also serves as a reminder to recycle and repurpose.

I was on assignment in Winter Park, FL, for Earth Day and I purchased these flowers at Earth Inspired Living, where they celebrate the earth every day. The flowers are made from recycled plastic bottles by two artists at Green Art Studios. Wouldn’t they be great for store displays?

I’ve had some requests to include some traditional display methods in the blog and I ran across this example of a slatwall display that exhibits the versatility of this type of perimeter display. At Something Special, they combine wire baskets, slatwall hooks and glass shelves on this wall in the infant & toddler area of their shop in Vincennes, IN. As you see, they are able to feature toys, towels, clothing and accessories with very little wasted space due to the strategic placement of the fixtures on the slatwall. Such displays can easily be  rearranged as the product mix changes.

The Retail Details blog would like to wish a Happy Anniversary to RUNG  in Saint Louis, MO. This shop has been open for one year and continues their mission to bolster the confidence of pro-fessional women in the business world by offering professional attire at affordable prices. 100% of the profits at RUNG go to support the work of the Women’s Foundation of Greater St. Louis. We applaud their efforts and their success, as they celebrate this week. Rung is set up much more like a nice boutique than a resale store. Their decor looks high-end, but is arranged in a fun and comfortable manner. They chose a bold color to paint their display tables, shown at left. The color continues on the wall where the name of the shop is clearly displayed with a ladder as a symbol of their commitment to assisting women as they ”outfit their corporate climb“.

As any leftover Easter products are moved to the clearance table, spring displays turn into Mother’s Day displays. Swagger Gifts in the UK filled these shelves with gift items in tones of pink and green, which is also evident in their Mother’s Day signage as the letters are cut from pretty, feminine papers in the same palette.

I don’t get very many bookstore displays submitted for blog consideration. Mother’s Day is an ideal time of year for book shops to feature the vast selection of products that they stock, in addition to books. In this two-sided display from Porter Square Books in Cambridge, MA,  Jennifer demonstrates effective cross merchandising by pulling products from all departments in the store. The birdcage and flowers create some added height and provide a break in the top shelf of the display. They create their own double-sided signage for most holidays and events.

Thanks for taking the time to read the Retail Details blog. Happy Mother’s Day.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

About the Retail Details blog: The Retail Details is a blog about visual merchandising and features store displays, tips and ideas from around the world. The blog is written by Becky Tyre, a visual merchandising consultant and a prop shopper for The Display Lab. Becky also writes for print publications and you can read her articles in Gift Shop Magazine and in various blogs and print publications like InStore Magazine, a product of the Dallas Market Center. In her travels, Becky visits many shops and showrooms. If you would like to submit pictures for blog consideration, suggest that she visit your shop or speak to your group, you can email her at SwirlMarketing@comcast.net You can also join the conversation and see bonus display pictures at the Retail Details blog Facebook Page.