Archive for the ‘Jeans display’ Category

Getting in the swing of spring store displays

Saturday, March 31st, 2012

Stay display inspired! The Retail Details blog is a visual merchandising blog all about store displays and fixtures. We feature inspiring retail displays from around the world. Check the ABOUT tab to find out how to submit your store displays to be considered for blog inclusion.

store display ideas, visual merchandising, retail details blog,At Retail Details we LOVE window display competitions. Becky frequently judges display contests and consults for retail stores and showrooms. This display is one of the winners from a competition sponsored by Skunkfunk. This window took second place and the store is Barabu’ in Madrid, Spain. Swings are a fun merchandising staple for spring and summer displays. The key to the success of this window is a single focus color, yellow.

Best Buddies Dog Boutique, St. Pete Beach, FL, Retail Details blog visual merchandisingBest Buddies Dog Boutique used a swing in their spring window in St. Pete Beach, FL. The swing hangs from a beautifully constructed window tree. The caninequins are looking out the window so realistically, you almost expect to see nose prints on the glass!

store display ideas, visual merchandising, retail details blog,Winter white is the neutral in this store window at Massimo Dutti in Paris, France. Once again, a single color is featured and this time it is the orange that is so popular this year. Pantone has named Tangerine Tango as the Color of the Year for 2012.

Kathleens Gallery, Tryon, NC, store display ideas, visual merchandising, retail details blog,Sometimes clients and friends post display idea requests on our facebook page. Silk, spring scarves were the latest display challenge from Kathleen’s Gallery in Tryon, NC. We suggested wine bottles with the scarves flowing out of them and this is what they did with it. Suspending the bottles in the air was a great interpretation of the idea and created an eye-catching window. This is what “Stay display inspired!” is all about!

Lamb & Flag, store display ideas, visual merchandising, retail details blog,Another frequent request is for creative denim display ideas, so here’s one of our favorite jeans displays from Lamb & Flag in Brea, CA.

Southern Sisters & The Paper Fairy, Grayson, GAT-shirts can be a real display challenge and Southern Sisters and The Paper Fairy found a solution with this fixture that shows the color and design choices in a prominent manner. The t-shirts are rolled and stocked beside each design in the shop in Grayson, GA.

Mercy Hospital Gift Shop in Springfield, MO, store display ideas, visual merchandising, retail details blog,The best display props are ones that can be used in multiple display scenarios. The Mercy Hospital Gift Shop in Springfield, MO uses a white lantern as a prop for tabletop displays. They filled it with flowers and fruit for two different colorful spring displays.

HomeArt http://www.homart.com, store display ideas, visual merchandising, retail details blogYou may have noticed quite a few pallets during the past year to accompany the repurposing trend in display props. This display utilizes grove baskets to hold merchandise in the HomArt showroom at AmericasMart in Atlanta, GA.

As always, thanks for reading the Retail Details blog and I hope you are inspired to create some fun displays in your shop! Join us on facebook at http://www.facebook.com/TheRetailDetails, see more display ideas on pinterest http://pinterest.com/storedisplays/ and you can read my display inspiration articles and trend reports in GIFT SHOP Magazine.

Display. Sell. Repeat. 

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Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Store display ideas, inspirations and props

Sunday, May 16th, 2010
Tuni Winter Park Orlando Florida Go Magic

GO MAGIC! Tuni - Park Ave, Winter Park, FL (Orlando)

GO MAGIC! I’m not much of a sports fan, so it took me a few minutes to realize the relevance of the brooms in this store window display at TUNI on Park Avenue in Winter Park, Florida. Apparently, the Orlando Magic basketball team “swept” the semi-finals and move on to the final round of the Eastern Conference NBA playoffs, which start today. I was visiting Orlando a few weeks ago and every direction I looked, I saw signs of support for the local team. I saw more GO MAGIC signs in people’s yards than I expect to see the week before a national political election. TUNI’s windows are alwaysworth a visit and they are normally filled with lovely clothing from Tibi, Nanette Lepore and – if it’s my lucky day- some Cynthia Vincent wedges (sigh). I

Pitter Patter children's, Retail Details blog

Pitter Patter - Bath, Maine

applaud the Orlando area for their community spirit and kudos to TUNI for getting my vote for the best GO Magic window.

This display rocks, literally. A music theme is a simple display to create. The props are easily located and music is never out of style. This display at Pitter Patter children’s store in Bath, Maine, does not need props, though. The onesies and shirts set the theme and too many props could distract from the merchandise.

Speaking of music displays, several drums and guitar amps are the perfect props for the rock band t-shirts folded neatly on the tiered tables in this next picture.

There’s a store in Illinois with a rockin’ decor. You can’t tell in this picture, below, but they have great rock star artwork and even have vintage Rolling Stone Magazines on their coffee table. With a large selection of jeans for men and women, Cityblue Apparel & Denim in Chicago displays one of the best ideas I have seen in a long while.

Cityblue Apparel & Denim, Retail Details blog, Chicago, IL

Cityblue Apparel & Denim - Chicago, IL

 They use polaroid pictures to show what the jeans look like when “on”. You may be surprised what information a simple picture can provide: low rise or mid rise, loose fit or skinny, low or high pockets, straight leg or boot cut. They have these polaroids by their jean displays in both the men’s and women’s areas. I suspect this tool works well for their male customers, especially those who like to shop by waist size and not have to try anything on.

Props, ideas and inspirations: Retail Details blog, store display ideas

Notice the base for this eyeglasses display. It is simply a 12″ x 12″ sheet of mosaic tiles.  They are available in various colors and finishes. I’d like to see them lining the bottom shelf of a jewelry display case, perhaps in a shiny, irridescent finish. The mesh backing is easy to cut to custom fit the area you are trying to cover.

While at the home improvement store, you could visit the garden area to create this display for Store display ideas, Retail Details bloggrouping small items. The tiered metal piece adds height and the small terra cotta pots will not topple easily. Shown here, they are displaying beauty products in sample sizes, but it could make a nice display for loose beads and other crafting supplies, makeup brushes, wine bottle stoppers, etc.

If you have round racks for apparel in your store, I hope that you utilize the top space as a 360 round feature area. Store fixture companies sell rounder toppers in glass, wood and colored mica. Patty at the Wandering Wardrobe, in Springville, Utah, gets some of the selling space back by creating accessory displays above the clothing on her rounders.

Wandering Wardrobe, rounder display, Retail Details blog

Wandering Wardrobe - Springville, UT

 This spring display uses a clear vase to feature a pair of shoes and a scarf. One common mistake is when retailers try to put too much merchandise on the rounder topper and it looks cluttered. If you really need to pile stuff up there, get the round wire basket topper instead. The round basket topper works best for loose items or for a clearance area.

Millers Too, Retail Details blog

Millers Too - Bonner Springs, KS

Small step ladders are a common display prop.  Millers Too in Bonner Springs, Kansas, uses one to create a display of cleaning products. They have a nice sign from the vendor that ties the display together. It creates it’s own small department, which works well for gift, accessory and home decor stores. Ask your sales reps or contact vendors for signage and other promo materials. Sometimes they have entire display fixtures available for a nominal fee or possibly free with a sizable Retail Details blog, earring display, ladder displaypurchase.  Showrooms are a great source for such ideas.

Here’s a similar step ladder, but this one has been decoupaged and some hook lace added to create an earring display.

Retail Details blogThis one’s just to make you smile. It’s an actual store display for the Poo Pourri bathroom spray deodorizer. (Full size toilet).

When I walk up and down the aisles of trade shows and wholesale markets, I look for display ideas and inspirations. I went to the ASD Gift Show in Las Vegas and found a number of great display pieces that retailers could purchase at wholesale,  just by meeting a small “minimum”. Here are a few that I found at the DeLeon Collections booth. Most of their products are sold in threes, but the larger items (like the red derrick) are sold singly.Retail Details blog, store display props Product showrooms in the merchandise marts are a favorite source for display ideas. You can ask the sales reps, showroom managers and vendor representatives for display ideas, signage and literature when you order their products.  Your sales reps may also have ideas from the many other stores that they visit. Many permanent product showrooms have a display team, so take note of their display ideas.  Thanks to the Just Got 2 Have It showroom in the Atlanta Americasmart for allowing me to share these two:

Just Got 2 Have It showroom, Retail Details blog

Just Got 2 Have It Showroom - Atlanta, GA

Thanks for taking the time to read the Retail Details blog. Please share it with your colleagues, staff and friends.  For sponsorship, contact Becky@SwirlMarketing.com and you can submit pictures for blog consideration to SwirlMarketing@Comcast.net

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

“Chalk” one up to spring fever

Friday, February 12th, 2010
Winter is hardly behind us, but the delivery boxes are full of spring merchandise. It’s time to pack away the snowflakes, valentine hearts and mardi gras beads and dig out the flowers, shamrocks and colored eggs.  Retail Details BlogIf you want to have some fun, plan a Dr. Seuss window to celebrate his birthday in early March. It’s all about the props. I enjoy finding fun and economical props. If you have ideas for displays and need props, send me a message. It’s likely that I have sources that I’ll be happy to share. 
Sabella Couture, Boston MA, Retail Details blog

Sabella Couture - Boston, MA

Paper lanterns are a popular prop. They are inexpensive and easy to work with. They come in various shapes and colors for all seasons. They collapse for easy storage and are simple in shape, so they do not distract from your merchandise. Pictured here, Sabella Couture, in Boston, combines paper lanterns with oversized flowers to create this wedding window. Once the window catches your eye, you look closer to see the detail of the long-stemmed flowers gracing the skirt of a wire form.  Lovely.  

Bits And Pieces Boutique, in Carytown-Richmond, Virginia, uses floral
Bits and Pieces Boutique - Retail Details blog

Bits and Pieces Boutique - Carytown/Richmond, VA

bouquets as mannequin heads. They use the silver torso forms that actually have arms like a mannequin, yet no heads or legs, making them much easier to work with. They take up less space, as well. 

Frocks Boutique, Addison TX, Retail Details blog

Frocks Boutique - Addison, TX

I was unsure whether this was a headboard or a fence part, so Ashley from Frocks Boutique in Addison, TX, clarified for me. It’s part of fence. The fence is visible from outside too, making it a dual display. Two-sided displays can be tricky. Have you shopped at home improvement stores for displays?  

Inspiration boards may serve several purposes. Used as a bulletin board, staff and customers can see fashion trends and current

Crush Boutique - Retail Details blog

Crush Boutique

merchandise in magazine features and ad copy. They can provide ideas about how to put outfits together and also stress the fact that your products are “in style”. In a previous blog post, we discussed the impact of celebrity sightings and their possible impact on your customer. Yes, you are giving up valuable wall space to hang an inspiration board, but it serves as advertising  if you do as Crush Boutique of Boston does, and show press clippings of your store in print.  

 
 
 
 
 
Revolution Shop, Charlotte NC, Retail Details blog

Revolution Shop - Charlotte, NC

Revolution Shop in Charlotte NC, created a cork-board display wall that combines product pictures and actual merchandise creating a trend wall, of sorts.

Another example is to use a chalkboard to get your point across. Retail Details blog, Swirl Marketing

Speaking of chalkboards… what a great display tool these removable chalkboard stickers can be. They come in many laser cut Retail Details blogshapes like a TV, a drum set and a rocket, as well as a traditional framed version and the dress-maker’s form, as shown here. Retail Details blogThere are lots of display possibilities for these.

Bundle, NYC, Retail Details blog

Bundle - New York, NY

Bundle Children’s Store in New York City had chalkboards built into their cashwrap desk, a frequently overlooked selling space.

I have received much feedback about two recent blog topics – denim display dilemmas and unique display hooks. Here are some follow-up pictures from

Mint Julep, NYC, Retail Details blog

Mint Julep - New York, NY

 prior blog display discussions. Mint Julep in New York displays jeans on single display hooks with additional stock neatly stacked on shelves, off to one side.

Flavour Clothing, Nashville, Retail Details blog

Flavour Cothing - Nashville, TN

Flavour Clothing of Nashville and Thread Boutique use the alphabet letter hooks to feature belts Retail Details blogand jewelry in their stores.

 
 
 
 I’m preparing to attend the ASD Gift Show in Las Vegas, where I will be looking for display ideas and talking to vendors about display ideas and materials for retailers.  Send your display ideas, pictures and requests to the Retail Details blog, Becky@SwirlMarketing.com 
You can also join the discussion on the Retail Details Facebook Page, http://www.facebook.com/pages/Retail-Details/149169459264  
As always, you can click “comments”  below to leave your input for this blog. Stay display inspired!  
~Becky 
 

Denim Displays – The Retail Details

Sunday, January 10th, 2010

 

Branches and twigs are currently popular in interior home decorating and frequently you will see similar trends in store displays.  Working well with denim, these displays give an ecological feel to a retail environment.

Privilege Clothing

Privilege Clothing - Surrey & Port Moody, BC

I can’t think of any product other than jeans, that need to be displayed backwards to sell effectively. Whether folded, draped or hung, jeans can be one of the trickiest apparel items to merchandise. Privilege Clothing in British Columbia is an excellent example of how this is done using wall shelves.

Photo credit: Melissa Hom, New York Magazine

There’s nothing unusual about jeans being folded on a table. However, using the jeans as table runners makes this display at Seven For All Mankind in NYC, much more eye-catching. The initial purpose of any display is to get a customer’s attention. The use of color, repetition, horizontal and vertical components make this display worthy of a second look.

Other than on mannequins, I do not have many examples in my archives of how to display jeans in a store window. Suspending them, as shown here, works because they made them look like they are jumping.  I’m sure preparing this window was quite time consuming, since you can tell that they positioned each jean strategically and stuffed them realistically. I’ll assume they used the old visual merchandising staple – fish line – but they may have used thin wire to help stabilize the jeans.

Notice the frame in the display photo to the right. It is an advertisement, possibly from a magazine featuring the jeans that are being displayed. For some reason, customers like to see how the jeans look “on” someone else and perhaps they like to purchase items that are from a magazine. Throw in a celebrity sighting and they will probably fly off the shelves. All kidding aside, framing magazine pages showing your products can be a great merchandising tool.  You may also find suppliers or sales reps that can provide you with ad copy for their lines.

Photo credit: Kim Weling

S-hooks are used in this picture from Miss Sixty to feature the jeans that are folded on the surrounding shelves in this photo by Kim Weling. The combination of the hanging bar, vertical and horizontal shelves make for a pleasing jean wall. If you look closely, you will see that the shelves are lined with a patterned paper for added interest. Add in a silver brick wall and you have an A+ display in my book.

OK. I know I asked for it when I suggested that readers send in pictures of denim displays, but I didn’t expect anything quite like this artistic expression from England. It reminds me of a rubberband ball, so I wonder if they are stretch jeans :-) Thanks for providing me a laugh and no, they don’t make your butt look fat!

~Becky