Following up the Christmas Tree alternative post with a functional approach!
This is one of my favorite display finds this year and I cannot provide much history or insights into the display as the creator or photographer is from the Netherlands. He or she is known online as Christmasaholic and that is all that I know.
The concept is so simple and the execution is superb. This is a beautiful example of the use of multiples for impact. The shelf-supporting pegs and shelves are in the same color family as the chest that serves as the base for the tree. This monochromatic approach has a modern rustic vibe, especially with the choice of wall color. This display would be ideal for a store that does not stock much holiday merchandise.
Other applications and versions:
- Use traditional Christmas colors for a more festive or whimsical version.
- Outline the tree with garland down the sides of each shelf.
- If the pegs are reposition-able, play with configurations for other shapes that would extend beyond the holidays.
- Create a smaller version with a dress bust form or top-half mannequin on top of it and the shelves become a skirt. What to display on skirt shelves?
- Inverted, it could be a jumbo martini glass to display glassware or mixology-themed products or candles.
I’d love to hear your ideas inspired by this display, so leave a message in the comments section. Have you used something like this in your store?
Stay display inspired!