Welcome to Retail Details, a blog discussion and source for topics relevant to retailing, with an emphasis on product merchandising and store displays. I look forward to an open exchange of ideas and welcome your comments and feedback. Feel free to submit pictures and ideas through the contact link at the bottom of this page.
David Clay Jewelers, San Francisco
Rate the Display:
This jewelry display demonstrates a simple use of non-intrusive risers and a pleasing monochromatic color scheme. If you look closely, you will notice the variety of earring stands and at least three different necklace display busts. The assortment of shapes is especially flattering since the merchandise follows a simple theme of pearls. Some might argue that pearls would show up better against black velvet, but this display was so inviting, I found myself leaning closer to examine the pieces. The props are traditional jewelry display pieces with a muted cloth backdrop and overhead lighting. The dioramic view is enhanced by the simple addition of the two carved wood birds. Nice touch!
Store Display by Greg Baranoski
Using Store Display Props to Define (or create) a Department:
Display artist, Greg Baranoski of IndiVisual Design, uses a railroad wagon prop to define an outdoor/garden department within the store, Collage in York, PA. The railroad cart brings a rugged, yet charming personality to the area of the store and provides an anchor piece for the department in a way that a simple or decorative display table could not do. Greg specializes in store window displays and event design. I hope to feature more of his work in future blogs about store windows and creative store displays. You can reach Greg at gbaranoski@covad.net
The Stylish Stork in Boise, Idaho
Alternative Display Fixtures:
A photo tree makes a unique display fixture for lightweight merchandise. Kimberly from the Stylish Stork in Boise, Idaho, uses one to display baby booties, as pictured here. I think it would also work well for earring cards, book marks, fishing lures and craft items like stickers and scrapbooking supplies. I found several variations of these photo trees, including a floor standing version. Email me if you want additional information.
Seasonal Store Displays: Labor Day has come and passed and it’s time to think about fall store displays. When used subtly, a pumpkin, gourd or simple fall leaves can create a hint of autumn season without creating a Halloween-specific display. These displays will last through Thanksgiving. I have used several sources for inexpensive fall props. Email me for further information.
The Retail Details: This week’s tip comes from a fashion boutique owner in South Florida. Late summer and early fall are the slowest time of year in her area. During this time, it can be hard to merchandise the store with limited inventory. When her stock gets choppy with random sizes and styles, she color-coordinates the racks instead of grouping by manufacturer or style. This provides a cohesive look without the appearance of the store being low on merchandise.
Please share this blog with your retail colleagues and friends!
~Becky
