Merchandising Gifts in a Garden Center

As a retail store owner or visual merchandiser, can you imagine having unlimited access to seasonal fresh greenery and flowers to use in your displays? Retail Details staff visited Heritage Farm and Garden, marveling at the lovely merchandising of gifts and home decor at the store in Muttontown, NY.

Heritage Farm & Garden visual merchandising

Although we frequently see enticing displays in garden centers and floral stores, the use of effective visual merchandising techniques at Heritage Farm & Garden is especially notable. The image above represents a number of effectual display methods:

  • creating height through stacking on a tabletop
  • utilizing the floor space to feature merchandise
  • featuring various sizes and multiples of products for visual interest and to represent the assortment available
  • cross-merchandising to incorporate non-garden-related items, such as picture frames and candles

What’s your favorite element in these display examples? Leave us a comment.

Retail Details visual merchandising blog Heritage Farm & Garden

The entryway display is the first interior impression when shoppers enter a store. Customers who arrive at Heritage Farm & Garden to buy a shovel are immediately aware that this store has what they need and MUCH more!

The exterior is equally as charming:

Heritage Farm & Garden retail details visual merchandising blog

Heritage Farm & Garden on Long Island

Want to see more? Visit our Facebook page @theretaildetails and Instagram page @retaildetails and Pinterest boards and you can read more from Becky Tyre in the retail and visual merchandising columns written for Gifts & Decorative Accessories. Stay tuned for upcoming seminars, panels and Becky’s 2018 speaking engagements, too.

Stay Display Inspired!

Halloween is hip to be square!

In the retail world, the changing of seasons is a really big deal in the US. In the fall, it means the marking down of anything “summery”, unless the store is located in a coastal area. While unpacking and pricing Christmas products, Labor Day comes and goes and retailers must decide how to merchandise for Fall, Halloween, Thanksgiving, Hanukkah and Christmas at the same time! Retail_Details_blog_ABC_Simplicity_store_window_halloween_2015-1

Sometimes Halloween gets lost in the mix, but not at Simplicity ABC in Kirkland, Washington. The store windows are filled with fun!Retail_Details_blog_ABC_Simplicity_store_window_halloween_2015-4Big, bold, square Halloween icons are the feature of each window, with some spiders and ghosts strategically placed for good measure.Retail_Details_blog_ABC_Simplicity_store_window_halloween_2015-2Have you ever noticed that Jack-o-lanterns can be in any shape? The triangle eyes are the key. If you put triangle-shaped eye holes on a ghost sheet, you would expect to see a pumpkin when you pulled the sheet off, right?Retail_Details_blog_ABC_Simplicity_store_window_halloween_2015-3Paper plates as googly eyes on the mummy. Simple. Superb. Kudos, Simplicity ABC staff! Thanks for making us smile. And, extra thanks to our friends at Crystal Media for turning us on to these fun windows!

Happy Halloween, retail friends. It is no longer just about costumes and candy. It’s the second-biggest decorating holiday of the year — right behind Christmas. But ,don’t skip Thanksgiving, as those are some of our favorite displays to see!

Want more display ideas? Follow Retail Details blog and Becky on instagram, facebook, twitter and pinterest. Stay display inspired!

 

8 display ideas to merchandise any products

Use clever display ideas to present merchandise in intriguing ways. Sometimes displays are intended to catch a customer’s attention and others strive to draw them closer. Either way, visual merchandising is a tool to sell products and well planned displays sell LOTS more product. This post explores some ideas to inspire creative displays.

Visual merchandiser Marissa Wood uses jumbo foam core hands in a store window to bring attention to the textile display. The hands serve a dual purpose, as they also represent the touching of fabrics, emphasizing the textures and feel of the fabrics.

The designers at Lanvin created several installations of feather displays for the Paris store. Attached to the apparel and accessories, the attention to detail in feather placement is impressive.

An all-white window at Sam’s Shoes in Reedley, CA is the perfect backdrop for a series of colorful over-sized hanging shoe mobiles. Sandals and flip flops seem to float effortlessly in a display of summer fun.

It’s gift show season and retailers who attend the market centers know the value of noting display ideas in the showrooms. The rep groups and manufacturers pay us to come up with fun and functional ideas, so take advantage of this great resource of ideas.Onecoast  showrooms are known for their displays and last week in Dallas was no exception. I love the backdrop of this Mud Pie area and you may notice that the backdrop “screen” uses the shape from the Mud Pie logo. Brand emphasis is a positive bonus in any display. Note the use of the Mud Pie logo shape in this wall display, as well. Choosing background colors with the product in mind allows you to display several unrelated collections in a single cohesive display area.

Glass bottles, jugs and inverted bowls serve as jewelry displays at Hiho Home Market in Gardiner, NY. The glass props are intriguing, but not intrusive and do not distract from the jewelry on display. The old music book in the background is a lovely touch. I’ve visited Hiho Home Market and enjoyed peeking at all the wonderful display vignettes.

At Retail Details, we are always on the lookout for fun display shelves and lately we notice a trend of random stacking shelf units. These are just so much fun. We wanted to share a few. Enjoy!

Next stop: Orlando and then on to Atlanta for the gift show. Email me if you will be there. Maybe we will have a chance to meet and compare notes. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

As always, thanks for spending a few minutes celebrating displays with the Retail Details blog. We invite you to submit images of your displays to be considered for inclusion the blog.  Becky Tyre also writes Display Inspirations articles for GIFT SHOP Magazine and welcomes display pictures submitted for print, as well. See contact info in the sidebar of this blog.

Fall store displays, trends & techniques

Autumn, the year’s last, loveliest smile. ~William Cullen Bryant

As the orange transitions to gold, store displays are full of warm hues this time of year. A Day In The Country in Hendersonville, NC, mixes bronze and gold for a beautifully coordinated fall display. Bronze is very popular in home decor and fashion accessories. I expect to see it mixed with other metals in elegant Christmas displays later this year. Notice how seamlessly the metal chair is integrated into this display.

Don’t you love the bike in this fall display at French Cuff Consignment in Sacramento, CA? It has several nice compartments for displaying products. If you look closely you can see how well it is positioned among the other two display pieces without blocking the apparel display.

Sometimes, it’s all in the details. A ladder display provides height in this fall display at Dedrick’s Pharmacy and Giftsin New Paltz, NY. The display also exhibits an effective use of layering the products on the table by staggering the height of the lifts for the plate displays. The colors and patterns are arranged perfectly with just a small pop of yellow to draw customers in. This is a wonderful example of effective visual merchandising.

I notice a trend at A. Dodsons in Suffolk, VA. They love to use unusual coverings for walls and other display surfaces. Last year, they had a wall of corks and a fireplace covered entirely in candy. This year they have defined their pet area by creating a wall design comprised of dog bones. Unexpected twists are a great way to draw attention to an area of your store. If you create interesting, unique displays on a regular basis, your customers will come in looking for that next clever example. Inspire your customers with your displays.

Stay display inspired with visual merchandising examples, tips and observations on the blog and on the Retail Details Facebook Page. You can also join Becky for discussions about trends in retail, products and displays as one of the contributors on the GIFT SHOP Magazine facebook page.

Submit photos for blog consideration by emailing them to swirlmarketing(at)comcast.net

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog at SwirlMarketing.com . Becky is also the Trends Editor at GIFT SHOP Magazine.