Archive for the ‘Fall Display’ Category

8 display ideas to merchandise any products

Thursday, June 28th, 2012

Use clever display ideas to present merchandise in intriguing ways. Sometimes displays are intended to catch a customer’s attention and others strive to draw them closer. Either way, visual merchandising is a tool to sell products and well planned displays sell LOTS more product. This post explores some ideas to inspire creative displays.

Visual merchandiser Marissa Wood uses jumbo foam core hands in a store window to bring attention to the textile display. The hands serve a dual purpose, as they also represent the touching of fabrics, emphasizing the textures and feel of the fabrics.

The designers at Lanvin created several installations of feather displays for the Paris store. Attached to the apparel and accessories, the attention to detail in feather placement is impressive.

An all-white window at Sam’s Shoes in Reedley, CA is the perfect backdrop for a series of colorful over-sized hanging shoe mobiles. Sandals and flip flops seem to float effortlessly in a display of summer fun.

It’s gift show season and retailers who attend the market centers know the value of noting display ideas in the showrooms. The rep groups and manufacturers pay us to come up with fun and functional ideas, so take advantage of this great resource of ideas.Onecoast  showrooms are known for their displays and last week in Dallas was no exception. I love the backdrop of this Mud Pie area and you may notice that the backdrop “screen” uses the shape from the Mud Pie logo. Brand emphasis is a positive bonus in any display. Note the use of the Mud Pie logo shape in this wall display, as well. Choosing background colors with the product in mind allows you to display several unrelated collections in a single cohesive display area.

Glass bottles, jugs and inverted bowls serve as jewelry displays at Hiho Home Market in Gardiner, NY. The glass props are intriguing, but not intrusive and do not distract from the jewelry on display. The old music book in the background is a lovely touch. I’ve visited Hiho Home Market and enjoyed peeking at all the wonderful display vignettes.

At Retail Details, we are always on the lookout for fun display shelves and lately we notice a trend of random stacking shelf units. These are just so much fun. We wanted to share a few. Enjoy!

Next stop: Orlando and then on to Atlanta for the gift show. Email me if you will be there. Maybe we will have a chance to meet and compare notes. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

As always, thanks for spending a few minutes celebrating displays with the Retail Details blog. We invite you to submit images of your displays to be considered for inclusion the blog.  Becky Tyre also writes Display Inspirations articles for GIFT SHOP Magazine and welcomes display pictures submitted for print, as well. See contact info in the sidebar of this blog.

Fall store displays, trends & techniques

Tuesday, November 1st, 2011

Autumn, the year’s last, loveliest smile. ~William Cullen Bryant

As the orange transitions to gold, store displays are full of warm hues this time of year. A Day In The Country in Hendersonville, NC, mixes bronze and gold for a beautifully coordinated fall display. Bronze is very popular in home decor and fashion accessories. I expect to see it mixed with other metals in elegant Christmas displays later this year. Notice how seamlessly the metal chair is integrated into this display.

Don’t you love the bike in this fall display at French Cuff Consignment in Sacramento, CA? It has several nice compartments for displaying products. If you look closely you can see how well it is positioned among the other two display pieces without blocking the apparel display.

Sometimes, it’s all in the details. A ladder display provides height in this fall display at Dedrick’s Pharmacy and Giftsin New Paltz, NY. The display also exhibits an effective use of layering the products on the table by staggering the height of the lifts for the plate displays. The colors and patterns are arranged perfectly with just a small pop of yellow to draw customers in. This is a wonderful example of effective visual merchandising.

I notice a trend at A. Dodsons in Suffolk, VA. They love to use unusual coverings for walls and other display surfaces. Last year, they had a wall of corks and a fireplace covered entirely in candy. This year they have defined their pet area by creating a wall design comprised of dog bones. Unexpected twists are a great way to draw attention to an area of your store. If you create interesting, unique displays on a regular basis, your customers will come in looking for that next clever example. Inspire your customers with your displays.

Stay display inspired with visual merchandising examples, tips and observations on the blog and on the Retail Details Facebook Page. You can also join Becky for discussions about trends in retail, products and displays as one of the contributors on the GIFT SHOP Magazine facebook page.

Submit photos for blog consideration by emailing them to swirlmarketing(at)comcast.net

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog at SwirlMarketing.com . Becky is also the Trends Editor at GIFT SHOP Magazine.

I (almost) hope you are too busy to read this retail display blog.

Tuesday, November 24th, 2009
Sugarplum Kids - Alpharetta & Duluth, GA

Sugarplum Kids - Alpharetta & Duluth, GA

As we start the busy Holiday retail season, I thought I’d feature a few especially nice displays. I’ll start with the cutest OPEN sign ever! Sugarplum Kids, with locations in Alpharetta and Duluth, Georgia sells designer clothing for babies and kids, but they chose a onesie to use as their OPEN sign. What a clever way to showcase their product. And, no, I didn’t ask them if it says CLOSED on the backside.

Swagger Gifts - Cary, NC

Swagger Gifts - Cary, NC

I like versatile displays and efficient usage of space, so I applaud the way Swagger Gifts, of Cary, North Carolina, stacked their tables for this Christmas display. Anytime you can build your display upward, it increases the merchandise per square foot ratio in your store. I am a big fan of tiered tables and these classic white, coordinated - but not matching - tables stack up nicely in this pretty shop.

 

 

 

Tracy b - New Haven, CT

Tracy b - New Haven, CT

Look closely and you will see that the hanging props in this store window are made from rolled up newspaper and joined with ornaments in the center to create decorative bursts. This winter wonderland window is at Tracy b  in New Haven, CT. I am sure that it could be made into a year-round concept by rolling up colorful pages from magazines and using spring flowers in the center.

 

 

 

 

 Chicky Bella in Chandler, Arizona, uses a glass dome pedestal pastry
Chicky Bella - Chandler, AZ

Chicky Bella - Chandler, AZ

plate to feature a couple of hats.

Love it!

Enough said.

 

 

 

 

Shoefly and Sox - Ukiah, CA

Shoefly and Sox - Ukiah, CA

This next display is a shoe table at Shoefly and Sox in Ukiah, CA. It’s a great layout with just the right amount of display props. Suitcases are one of my favorite props for most any type of store. I will be featuring more suitcase display ideas in upcoming blogs, but I think this one is especially nice.

Salutations Home - Pasadena, CA

Salutations Home - Pasadena, CA

I hope that your stores are busy for the holidays and that you also find some time for family and friends. When you do, I hope you sit at a table as lovely as this one displayed at Salutations Home in Pasadena, CA.

Thanks for taking a few minutes to read my blog. Keep sending in your display pictures and ideas. You can click COMMENT, below, to join in the conversation, but please do so at the bottom of this blog post, not the bottom of the page. As always, feel free to forward this blog to your friends and colleagues. You can join the RETAIL DETAILS page on Facebook to get early notification of new blog posts. Special thanks to Nashville Wraps who recently joined the blog as a sponsor.

Swirl Girl, Swirl Marketing, Becky Tyre~Becky

Store displays that tickle-me-pink

Wednesday, October 28th, 2009
Tickled Pink, Seymour CT

Tickled Pink, Seymour CT

Pink tickled

Tickled Pink:  During my recent trip to Connecticut, I saw this example of name branding in the window of an eclectic gift shop in Seymour. The pink pails are clearly marked with neatly printed letters in the name of the store. The store manager told me that she changes the pail contents frequently to represent sales or seasons.

Bike-SeibuInspiration Display:
Let’s face it, men’s departments frequently have less than interesting props. I applaud the Seibu Store in Japan for sharing the inverted bike idea. Bravo.

lacy fence 3inch

               Lacy Fence:
As a follow up to the Blog Post dated 10-13-09, where we discussed using chain link fence in displays, a client sent me this
picture of fencing being “laced”.

Anthropologie_Xmas_2008

Christmas Windows:
I am anxiously awaiting seeing all your holiday windows. Here’s one of my favorites from last year.

Send your display pictures and ideas to:

Becky@swirlmarketing.com

Click “comment” right below this blog post to share your thoughts on the blog.

Swirl Girl, Swirl Marketing, Becky Tyre

~Becky