Retail Display Shelves Best Practices

Today’s post celebrates a few stores that are “getting it right” with store display shelves. Stay display inspired!

London Avenue Designs, Rockford IL, visual merchandising, retail store, store displays, retail design

London Avenue Designs in Rockford, IL.

I love the shelves at London Avenue Designs in Rockford, IL. The unit is a beautiful design and ideal for the layout of the space and size of the wall. The placement of products is strategic – note the use of multiple (mostly in threes) and the use of plants. The branches are a focal point to catch customers’ attention and pictures inside the frames draw them in for a closer look. Heavy and bulky items on the bottom shelves anchor the display and the smaller items are neatly placed at eye level and within reach. This is a lovely store display fixture and the tall ladder to the left is a nice touch, too!

Art of Home, Cambridge, Ontario, visual merchandising, retail store, store displays, retail design

The Art of Home in Cambridge, Ontario

Message pillows are best displayed more like signs or artwork, as shown at The Art of Home in Cambridge, Ontario. Side by side, the matching shelf units feature a nice mix of soft lines with a few home decor products mixed in for visual interest. Art of Home Cambridge, Ontario, visual merchandising, retail store, store displays, retail design

Did you notice the “We Customize” pillow? Bravo! Nice touch. No sign needed.

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Stay display inspired!

~Becky

Anatomy of a trade show booth

I had the pleasure of interviewing Alejandra Remijio about her work on the Danica Studio trade show booth at NY NOW. You may know Alejandra as a designer of one of a kind and limited edition table linens, but she is also a talented retail visual concept designer in New York and beyond.

Danica NYNOW booth

Danica Studio booth at NY NOW

Q (Becky): How closely do you follow a plan-o-gram in booth setup?

A (Alejandra): To execute the set up, I used a booth layout schematic for the fixtures and photos to place the merchandise. This particular layout was patterned after the booth in Atlanta at AmericasMart. It’s very important to keep the look of your brand consistent, so your customers can recognize you at these big trade shows.

Danica NYNOW booth before

Danica NYNOW booth: a blank slate!

Q: General tips from a VM expert?

A: No matter what kind of job I’m hired to do, I always bring my own tools – scissors, tape, twine, glue etc. Know your clients brand vision and always remember the ultimate goal is to sell merchandise. Also, tell a story with the product and have fun!

Danica NYNOW booth

Q: What are the main benefits and features of the perimeter racks?

A: The racks are a great way to display a lot of merchandise in a small area. With these fixtures, the upper as well as lower part of the space is being utilized. Also, the shelves have various heights which allow you to stack product, feature larger items and incorporate different vessels to showcase the merchandise. These custom racks have rungs at the top where hooks and various other creative merchandising techniques can be used.

Danica NYNOW booth

Danica Studio custom racks

Q: How does the merchandising plan for a table differ from racks?

Danica NYNOW booth

A: Merchandising a front table is always a lot of fun! It’s an opportunity to attract first time customers, as well as feature new and best selling products. Having catalogues and other marketing materials available on a front table encourages the customer to take one, with the hope that they will follow up at a later date.

THANKS Alejandra! View her table linens at Copper Colored Gal Designs or email her alejandra@coppercoloredgal.com for visual merchandising inquiries.

Becky’s notes from the booth visit:

Notes: Alternating vertical and horizontal stacks is an eye-catching visual merchandising technique.

Danica Studio NYNOW booth at Javits Center

Danica Studio NYNOW booth at Javits Center

The signage in the booth is clear and consistent and located on each wall.

Danica Studio NYNOW- Javits Center

Danica Studio NYNOW- Javits Center

Feature items with a common theme in one grouping to encourage sales of an entire collection. Create a “display story”.

Stay display inspired!

In other news – The next retail road trip will be to the Nashville, TN, so if you know of any unique, clever indie shops we should visit, let us know! Also, the full print article about the remodel of the Naples Soap Company Key West retail store is available to view online at the Gifts & Decorative Accessories magazine website, click here to read it. ~Becky

Retail Roadtrip Atlanta, GA part one

The last few months have found us in Atlanta, GA several times for business and for pleasure. Of course, when your job involves store visits and showroom visual merchandising, business IS pleasure! What a nice surprise to find so many new shopping destinations in the city.

Krog_Merchant_Arrow_Ladder_ATL

The Merchant at Krog Street Market

First stop: Krog Street Market. Located along the BeltLine trail, the mixed use space is designed to be as authentic as the 1920’s warehouse it’s built into. It’s called a food hall, but is home to some very interesting retail offerings, as well.

Krog_Merchant_Exterior_ATL

The Merchant at Krog Street Market

A supplier of industrial chic wares, general gifts, stationery, and home furnishings, The Merchant carries brands like Rifle Paper and Fishs Eddy. One of the first displays I noticed was this intriguing set of ladder shelves:

Krog_Merchant_Ladder_ATL_1

In for a closer look, the rope accents are perfect to complement the beautiful wood of the thin shelves. The orange is just the right shade to catch customers’ attention.

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The Merchant at Krog Street Market

The main building retains some of the industrial, warehouse feel, but with added modern touches in the food and retail spaces.

Krog_Details_ATL

Krog Street Market food hall, Christmas 2015

Mosaic patterns in the wood add warmth to the communal eating area (pictured above). Some of the retail areas appear to be pop-up shops and others have more permanent fixtures, like the lovely space of Mama Soap Co:

Krog_popup_Mama_Soap_ATL

Krog Street Market is the second location for The Merchant. We visited The Merchant at Howell Mill on a different day. The expectations were high, having seen the newer location, but we were not disappointed in the least!

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The Merchant at Howell Mill, Atlanta GA

This location also has a giant hanging canoe and I was in awe of all the beautiful vintage props in both of their stores. Here’s a closer look at the ornament display:

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I could write an entire blog post about the vintage pieces in this store and maybe I will after gift show season! The cubbies in this area were so perfectly charming and one of my favorite areas of the store:

Merchant_1_ATL

Did you notice that the tree has no ornaments or items for sale? That would normally be a visual merchandising no-no to give up such prime selling space, but the designers utilized display space so well throughout the stores, that I got over it. I found myself really digging the white lights trees, having seen the impact at both of their stores.

Before leaving the West Side area, I noticed a Shop Local store window. (Cue the sound of screeching brakes!)

Crafted_Local_Window_ATL

Crafted Westside

Inside Crafted Westside, vignettes filled the large space. Some were individual artists and others were cross merchandised with complementary product lines. All merchandise seemed to be artist-created, few duplicates and with a nice variety of products and price ranges, this is anything but a craft show moved indoors!

Crafted_Ladders_ATL

Crafted Westside

Most of the fixtures reflected the handmade vibe and such a cute sandwich sign out front, too:

Crafted_sign1_local_ATL

Next stop: Ponce City Market, so stay tuned for a history lesson and some superb visual merchandising inspiration soon!

Meanwhile, if you are attending AmericasMart this week for the gift and home show, I’d love to meet you. I am moderating a panel of super-star retailers on Saturday, January 16 at 2PM. Details on the website under the events tab.

Not going to Atlanta this time? I’ll be in NYC at the end of the month, presenting a seminar about retail trends at NY NOW. 

Follow Retail Details blog on social media to see display images from the trade shows. Links to my social media sites are in the blog sidebar.

Hope to see you soon. Stay display inspired!

~Becky

Holiday Shelf Appeal

Following up the Christmas Tree alternative post with a functional approach!

Xmas_Shelves_retaildetailsblog_dec2015

This is one of my favorite display finds this year and I cannot provide much history or insights into the display as the creator or photographer is from the Netherlands. He or she is known online as Christmasaholic and that is all that I know.

The concept is so simple and the execution is superb. This is a beautiful example of the use of multiples for impact. The shelf-supporting pegs and shelves are in the same color family as the chest that serves as the base for the tree. This monochromatic approach has a modern rustic vibe, especially with the choice of wall color. This display would be ideal for a store that does not stock much holiday merchandise.

Other applications and versions:

  • Use traditional Christmas colors for a more festive or whimsical version.
  • Outline the tree with garland down the sides of each shelf.
  • If the pegs are reposition-able, play with configurations for other shapes that would extend beyond the holidays.
  • Create a smaller version with a dress bust form or top-half mannequin on top of it and the shelves become a skirt. What to display on skirt shelves?
  • Inverted, it could be a jumbo martini glass to display glassware or mixology-themed products or candles.

I’d love to hear your ideas inspired by this display, so leave a message in the comments section. Have you used something like this in your store?

Stay display inspired!

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Retail Details blog, Becky Tyre, Swirl MarketingBecky