NY Now Trade Show Booths part three

Many vendors, sales representatives, artists and manufacturers attend trade shows to gain exposure for their products. Booth costs vary by location within the show, square footage of the booth space and the amenities provided. Some designers build entire storefronts and others simply set up a table within a white-curtained booth. Creativity is key to an effective booth, regardless of the trade show set-up budget. Smart retailers take note of display ideas and techniques used at the shows and find ways to incorporate display trends in-store once the show season is over. I walked the aisles of NY Now at the Jacob K. Javits Convention Center and gathered pictures of some effective booth designs and trends in visual merchandising. Enjoy and stay display inspired!aug2015craftholicnynow1I’m always on the lookout for unique ways to display plush animals and dolls. A display dilemma that many retailers face, it is one of the most requested topics during the years I have been writing this blog. The playful simplicity of the Craftholic booth is eye-catching and the circles and stripes actually reflect the patterns on the plush toys.aug2015craftholicnynow2Creating a similar “stripe” wall in a retail setting would not be difficult. Not only does it work well to display multiple sizes of plush animals, it could be used to display clothing, throws, tables linens and would be especially fun for a pillow display.


Plush company, sigikid-usa “pulled” the focal point of their booth display all the way from California…

aug2015sigikidusanynowThe owners of sigikid-usa, along with their 5 year old son, left California at the beginning of summer and pulled the branded teardrop trailer all the way to NY for the show, stopping at retailers along the way. I was fortunate to follow their story on behalf of Playthings/Gifts & Decorative Accessories Magazine and you can click here to read the article about the journey.


Before leaving the plush theme, I must mention one of my favorite display ideas spotted at the show. The display cubbies in the Elegant Baby booth were filled with floating products, playfully suspended by thin rope in various configurations. Sometimes the best ideas are so simple, yet create superb results!aug2015elegantbabynynow
Booths may come with a small sign showing the booth number or it may be placed on the floor, but in most cases, vendors are required to provide their own signs. I use the word in plural, as it is important to show brand identity from several angles since you want to catch the eye of attendees coming from either direction.aug2015spitfiregirlnynow The brand name at the Spitfire Girl booth is a great example as it is easy to read and is included in a spot that includes products and a theme that represents the line perfectly.


Tinsel Trading had an easy-to-read sign at the NY Now show and an interesting display theme that was practical and functional!aug2015tinseltradingnynow3
aug2015tinseltradingnynow1Most of the booth displays were created from corrugated cardboard.
aug2015tinseltradingnynow2Lightweight, yet surprisingly sturdy, cardboard is easy to work with and provides great texture in visual merchandising, too!


Some booth builders and display designers arrive a few days in advance of a show and head straight to thrift stores and Ikea to purchase tables and fixtures and props for trade show booths. Other vendors ship in elaborate booths designed by a corporate team. There is much to be learned from all of these efforts. A key component of an effective booth ambiance is the vibe of the area and how it relates to the product being sold.
Note how the hutch in the Drumming Beetle booth, represents the country feel of the soft fruits and vegetables on display in the baskets. Sometimes you need a large piece to display smaller items.aug2015drummingbeetlenynow


Desks become useful display tables, especially when they have several shelves. Sometimes they even have a drawer for brochures and business cards. Also of note in this Kobo Candles booth was the use of relevant props and clear branding. This corner was so inviting.aug2015kobonynow


Another of my favorite displays was this tabletop house-shaped installation at the Ore Originals booth.aug2015oreoriginalsnynow


At trade shows, just like in a retail setting, you cannot count on overhead lighting to show products at their best.aug2015OlivinaNyNowbooth
The Olivina booth is a lovely example of product lighting done right. The lights are adjustable and extend far enough from the wall to illuminate an entire bank of shelves.aug2015olivinanynow2


Before concluding this wrap-up of the booth displays at the Summer NY Now show, I’d like to remind readers to watch for display inspirations in the lobbies of trade shows, too. Many shows have special areas that spotlight new products and featured sections like eco-friendly or fair trade products or products that win awards like Best New Product.
Vendors can opt for space in the lobby to give a preview of new products and lure you to visit their booths inside the show. Easy Tiger used the space to place their signature card vending machine.aug2015easytigernynow2A sucker for renovated vending machines, the lure worked and I visited their booth to see what fun, new products they have, shown here:aug2015easytigernynowI have enjoyed watching Easy Tiger grow over the years and I hope to visit their home office in Kansas City, MO, someday. I hear it is located in an converted chemistry lab which sounds like it is right up my alley! Perhaps I can add it to the next retail roadtrip itinerary.

I hope you are inspired by the posts of some of my favorite displays from the NY Now show. It was a busy summer with seminars, writing assignments and speaking engagements at various gift shows. The highlight of the summer was a retail roadtrip that included dozens of stores in CT, NY and MA. Stay tuned for lots of display ideas found along the way. I invite you to follow the blog on Facebook, Twitter and Instagram, too. Those links are in the sidebar of this blog post.

Stay display inspired!

Display Trends: Paper Cuts and Fashionable Folds

Fresh from the visual merchandising and store display trade shows in the USA and Europe, several trends were evident. Two of our favorites were textures and paper.

Retail Details blog visual merchandising zoe bradley louboutin cabana window

The paper trend in visual merchandising is not new, but is trending up as more designers and visual stylists learn the technique and embrace laser cutting as an art tool. You have probably already noticed supersized flowers in store windows this spring! We will feature flowers in a blog post soon, but today we’d like to share one of our favorite paper-themed store windows: Zoe Bradley for Louboutin.

Retail Details blog visual merchandising zoe bradley louboutin paper swimsuit

Intricately cut paper swimsuit designed by Zoe Bradley for Louboutin.


Retail Details blog visual merchandising zoe bradley louboutin

Louboutin Cabana Window

At the forefront of the paper trend has been the amazingly talented paper sculptor Zoe Bradley. Known for her retail windows installations, she creates paper sculptures and clothes with intricate tailoring techniques and the type of craftsmanship you might expect at a couture design fashion house.

Retail Details blog visual merchandising zoe bradley louboutin paper window closeup

Paper window by Zoe Bradley for Louboutin


Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing



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All images in this blog post are courtesy  Zoe Bradley Design

Store display ideas and visual merchandising solutions

Looking for display ideas for the holidays?

Snowmen make cute store window props. Accessorized accordingly, they can even be left up after Christmas. Make your own snowmen out of anything round that can be altered and stacked in various sizes.  Image courtesy of Beehive Co-op.

Candelabras and candle sticks are ideal for featuring small round items, like ornaments during the holidays. This also makes a cute Easter display with eggs. I got this idea from French Nest, a lovely shop in Orlando, FL and also located inside one of our newer favorite stores, Adjectives Market in Altamonte Springs.

On our recent trip through NY, CT and MA, it was exciting to find many small towns that had at least 5 independent retailers to visit. One of the larger towns on our New England tour, New Canaan CT was having a chamber-of-commerce sponsored retail & restaurant event on the day we visited. Sadly, many of the retailers were not open after 7pm even though the event was scheduled until 9pm. However, we found several nice shops with displays worthy of notice.

Barely open a year, The Summer House is a lovely home decor store with furnishings, gifts and art. It is one of those stores where everything has a place and looks like it belongs there. You can imagine each item in your home — a tribute to good merchandising. A favorite display piece is the drum pictured above.

We fell in love with their long credenza display, too. Next door to The Summer House is a stationery and gift store, M Milestones. One of the busier stores on our stroll through town, M Milestones had a clever hanging cell phone display, but unfortunately the picture did not come out well.

One of the most frequent display topic requests are ideas for jewelry displays. While in New Canaan, we saw this bracelet display made from paint rollers at the upstairs shop, Caren Forbes. We have to admit that although we have created entire stores full of displays using items found in home improvement stores, it never occurred to us to use spare paint rollers for bracelet displays. Bravo, Caren Forbes!

As always, thanks for spending a few minutes celebrating displays with the Retail Details blog. We invite you to submit images of your displays to be considered for inclusion the blog.  See contact info in the sidebar of this blog. We hope you will visit the websites of our sponsors and contact us if you’d like to become a sponsor.

Join us on Facebook and on Twitter@Retail_Details  and Pinterest.


Retail Details blog, Becky Tyre, Swirl Marketing ~Becky


8 display ideas to merchandise any products

Use clever display ideas to present merchandise in intriguing ways. Sometimes displays are intended to catch a customer’s attention and others strive to draw them closer. Either way, visual merchandising is a tool to sell products and well planned displays sell LOTS more product. This post explores some ideas to inspire creative displays.

Visual merchandiser Marissa Wood uses jumbo foam core hands in a store window to bring attention to the textile display. The hands serve a dual purpose, as they also represent the touching of fabrics, emphasizing the textures and feel of the fabrics.

The designers at Lanvin created several installations of feather displays for the Paris store. Attached to the apparel and accessories, the attention to detail in feather placement is impressive.

An all-white window at Sam’s Shoes in Reedley, CA is the perfect backdrop for a series of colorful over-sized hanging shoe mobiles. Sandals and flip flops seem to float effortlessly in a display of summer fun.

It’s gift show season and retailers who attend the market centers know the value of noting display ideas in the showrooms. The rep groups and manufacturers pay us to come up with fun and functional ideas, so take advantage of this great resource of ideas.Onecoast  showrooms are known for their displays and last week in Dallas was no exception. I love the backdrop of this Mud Pie area and you may notice that the backdrop “screen” uses the shape from the Mud Pie logo. Brand emphasis is a positive bonus in any display. Note the use of the Mud Pie logo shape in this wall display, as well. Choosing background colors with the product in mind allows you to display several unrelated collections in a single cohesive display area.

Glass bottles, jugs and inverted bowls serve as jewelry displays at Hiho Home Market in Gardiner, NY. The glass props are intriguing, but not intrusive and do not distract from the jewelry on display. The old music book in the background is a lovely touch. I’ve visited Hiho Home Market and enjoyed peeking at all the wonderful display vignettes.

At Retail Details, we are always on the lookout for fun display shelves and lately we notice a trend of random stacking shelf units. These are just so much fun. We wanted to share a few. Enjoy!

Next stop: Orlando and then on to Atlanta for the gift show. Email me if you will be there. Maybe we will have a chance to meet and compare notes. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

As always, thanks for spending a few minutes celebrating displays with the Retail Details blog. We invite you to submit images of your displays to be considered for inclusion the blog.  Becky Tyre also writes Display Inspirations articles for GIFT SHOP Magazine and welcomes display pictures submitted for print, as well. See contact info in the sidebar of this blog.