Archive for the ‘Display Props’ Category

Showrooms, inspired visual merchandising, fun store displays and retail celebrations!

Saturday, July 16th, 2011

It’s Gift Show Season! All the marts are buzzing with activity as buyers visit showrooms, order new product, attend seminars, make contacts and look for display ideas. Manufacturers, vendors, showroom and booth designers put immense thought and effort into their visual merchandising. Retailers can take note of this hard work and use the displays as inspiration back in their own stores. Here are recent pictures from showrooms in Atlanta and Dallas.

Stay display inspired!

Retail Details Blog, Global Views SAT3, store display, visual merchandisingIf you want a lesson in effective use of color in visual merchandising, visit a showroom that carries Global Views products. Their showroom displays are a feast for my eyes. You can see them in Dallas, New York, High Point, Las Vegas and Atlanta. These two pictures are from their area inside the Southern Accessories Today showroom in the Americasmart in Atlanta.

Retail Details Blog, Global Views SAT2, store display, visual merchandising

Retail Details Blog, Global Views, store display, visual merchandisingThis photo, above, is from their showroom in the Dallas Mart. Last month, I was able to spend an hour browsing this showroom in awe. Global Views is always one of my first stops at market!

One challenge that faces showroom designers – even more than at the retail level – is having to display various seasons at once. Color stories can help differentiate the delivery seasons, as shown here by Scene Weaver at  the OneCoast showroom  in Atlanta.

Retail Details Blog, OneCoast Scene Weaver ATL, store display, visual merchandising

Retail Details Blog, OneCoast Scene Weaver Dallas, store display, visual merchandising

Scene Weaver pillows and throws, as currently displayed in the OneCoast showroom in Dallas. Below, is the same merchandise in the showroom in Atlanta today.

Retail Details Blog, One Coast Scene Weaver ATL, store display, visual merchandising

Retail Details Blog, OneCoast Mudpie, store display, visual merchandisingSometimes single colors are the best way to make a statement. This is particularly effective when displaying a collection such as this pink grouping by Mud Pie in the OneCoast showroom in Atlanta. And how cute is that ice cream cone made of petticoat fabric on the wall? This next picture, from the same showroom, uses cloud props and what could be a twin-size headboard on the wall.

Retail Details Blog, OneCoast, store display, visual merchandising

Retail Details Blog, Bentleys Reserve OneCoast, store display, visual merchandisingBentley’s Reserve makes the most of their cubical fixtures – shown here before and after stocking it in the OneCoast showroom in Dallas. Notice the placement of product, signage and literature throughout the shelves. The addition of baskets in the lowest cubes give the bottom weight for a balanced display. They created some eye relief by leaving a few cubes empty except for the deco-words Eat and Enjoy. This is an extraordinary display example!

A few more display examples from the Southern Accessories Today showroom in Atlanta:

Retail Details Blog, Global Views SAT1, store display, visual merchandisingOnce again, their use of color and merchandise arrangement shows a nice blend of mixing metals and a little pop of color. The result allows the white products to really stand out! Product areas are Dwell Studio and Studio A.

Shopping in Stockholm, part 3:

Retail Details Blog, Accessorize Stockholm, store display, visual merchandisingLife preservers have always made good props for resort and spring displays, but the colors, stripes and dots on these took this visual merchandising staple to a new level. These two displays at ACCESSORIZE immediately caught my eye on my way to tour a retail store elsewhere in Stockholm. The background graphics were quite nice, as well. I wish I had taken a picture from further back to get the full effect of this display story. To read/view parts 1 and 2 of the Stockholm Sweden displays, click here and it will open in a new window.

Back in the USA: retail displays from California, Iowa and Florida:

Retail Details Blog, Daisy's Alamadea CA, store display, visual merchandisingDon’t you just love how the cake stands are used in the displays on these shelves at Daisy’s in Alameda, CA?

Retail Details Blog, RSVP Iowa, store display, visual merchandisingAt Retail Details, we LOVE interesting vases used for jewelry displays! This one is from RSVP in Iowa City, IA.

Retail Details Blog, Snap Kids, store display, visual merchandisingCute display idea for headbands and hair ties using a boot and a bottle at Snap Tweens in Santa Rosa Beach, FL.

Congratulations to HiHo Home Market:

Retail Details Blog, Hiho Home Market, store display, visual merchandisingRetail Details & Swirl Marketing send our warmest congratulations to our friends at HiHo Home Market as they celebrate being named Country Business Magazine’s2011 Retailer of the Year!  Last fall, on a retail tour through Connecticut and New York, we were lucky enough to visit HiHo Home Market in Gardiner, NY. It is a lovely shop filled with an eclectic mix of current and vintage merchandise. Upstairs there is a room dedicated to Christmas year-round. The owner, Heidi Hill-Haddard has a true talent for visual merchandising and all 15 rooms have imaginative displays that change often. In fact, they were a finalist in our New Year Store Display contest earlier this year. We have featured HiHo Home displays in the blog several times in the last few years and look forward to sharing more in the future!

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

 

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. You can read her most current articles in Gift Shop Magazine. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Store displays in Stockholm – part 2

Thursday, June 30th, 2011

We had picture perfect weather for our visit in Sweden earlier this month. The parks were filled with families enjoying the warm weather and the shop windows were starting to look like summer – or SOMMAR, as they call it.

The floor of the store window at SCAMPI in Stockholm is covered with a woven, natural rope rug. It becomes a perfect base for a beach window featuring their mix and match swimsuit separates. Hovering above the display are colorful birds hung with ropes. This is an excellent example of texture and color use in display.

Fence lacing at Odd Molly:

Odd Molly is known for their creative store interiors. The Stockholm store has chain link fencing in the windows and it has been enhanced with a procedure called “lacing”. It is an eye-catching, clever process that provides two-sided display and works well in windows, as well as against walls.

Father’s Day is not in June in Sweden, but we stumbled upon this menswear display window. The frames were filled with scrunched white fabric for a very interesting effect.

The Nordic Museum was having a Fashion Exhibition. In conjunction with the museum show, a local shopping mall, Sture Gallerian, had a dandy exhibit.

At the entrance to each store, a pedestal was placed with signage promoting the dandy theme. Atop each pedestal was a glass dome and each store created a vignette display featuring items from their store.

At least 30 shops had the display domes and it was a pleasant added feature for our mall tour.

I returned from Sweden to head to Dallas for the gift show. I’ll post some display ideas from Dallas showrooms soon.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky

Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net

Three beds, some scales and a bar of soap

Wednesday, February 23rd, 2011

Fitts Company, Walla Walla, Retail Details blog, Visual merchandisingIf you are like me, your Mom told you to keep your shoes off the bed. I don’t think the rule applies to this retail display at Fitts and Company in Walla Walla, WA. Here are three displays where the retailers take advantage of the sleep space to show off more than linens. HiHo Home Market, in Gardiner in the Hudson Valley, NY, has numerous themed rooms and this bedroom contains an interesting product mix, combining old and new merchandise in a display built around a black and white theme. The Miller House, a home decor and interior design shop, features linens, books, fragrance sprays and flowers in a cozy bed display at the shop in Stephens City, VA.

Hiho Home Market, The Miller House, Retail Details blog, Visual merchandising, store display

Sweet Anthem Jewelry, Retail Details blog, Visual merchandising, store displayAt Sweet Anthem Jewelry in Salem, MA, painted driftwood serves as accessory displays for belts and jewelry. Natural elements are a popular display trend and this one is cleverly assembled.

Craftland, Retail Details blog, Visual merchandisingPink fabric is strategically placed beneath rectangles of plexiglass on this jewelry display table at Craftland Shop in Providence, RI. This is my favorite idea of the week and I appreciate the way they used varying sizes of plexiglass and staggered the sizes of the colored fabric, as well. Very effective technique. Numerous possibilities.

Home Design Studio, Columbus, TX, Retail Details blog, Visual merchandising, store displayDisplay tip: Note how this presentation has several bars of soap unwrapped within the display.  This makes it very clear what is in the lovely packaging and exhibits the fact that different colors are available. Thanks to Home Design Studio in Columbus, TX,  for sharing an example of this display technique.

Cake Vintage, Nashville, Retail Details blog, Visual merchandisingUnless you are new to the Retail Details blog, you likely know of my love of and obsession with visual merchandising props and there-fore explains my other job as a prop shopper and display designer for The Display Lab. One of my favorite props are scales. I like this hanging scale in a display at Cake Vintage in Nashville, Tennessee. There is something quite pleasant about mixing the industrial look of the scale with the delicate teacups and such “odd mixtures” catch a customer’s eye.

Patina Green, Retail Details blog, Visual merchandising, store displayIn a more traditional scenario, a scale displays vegetables at Patina Green Home and Market in McKinney, TX. I love how they mixed wire, wood and straw baskets, the usage of differing heights within the display and the consistent, appropriate signage. Well done!

Thanks for reading the Retail Details blog. I hope you will join me as we continue the conversation and share display ideas on Facebook (Retail Details Blog) and Twitter(@Retail_Details). I invite you to submit display pictures to be considered for blog inclusion. You can email pictures to SwirlMarketing(at)comcast(dot)net. Be sure to include your store location and website information. I visit hundreds of stores every year and may be in your area later in 2011. Retail Details loves to shop local!

Over the next few months, I will be having a few guest bloggers write for the Retail Details blog. Contact me if you’d like to be considered. I have two spots open at this time.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre

Store display contest winners announced!

Saturday, January 15th, 2011

Beginning in September, retail stores in the US were invited to submit pictures of their store displays for a visual merchandising competition that would culminate in the Retail Details New Year Store Display contest, which ended last week. 41 stores entered the contest. The finalists were chosen and each store received a box of props to incorporate into a final store display to be constructed during the first week of January in 2011. The participating finalists were HiHo Home Market in Gardiner, NY, Greetings from Geralyn in Asbury, NJ, A Dodson’s in Suffolk, VA, and The Miller House in Stephens City, VA. Prizes are awarded to the first and second place. And the winner is…

A Dodson’s. Congratulations!

Their display incorporated all the required elements and featured hundreds of strands of pearls and a live fish in a champagne flute. The judges felt that the A. Dodson’s display was the most effective in featuring the store’s merchandise while utilizing the provided contest props. They also agreed that color was used effectively and allowed for continuity in the display. A Dodson’s will receive a $250 gift certificate to use at Gully’s Store Fixtures. More A Dodson’s pics:
Second place goes to:
Greetings From Geralyn, congratulations!
 
Their display included all the required elements and they utilized the entire front of their shop (3 store windows) into their contest display. The judges liked the fact that Geralyn’s used the chandelier prop in two pieces, rather than as one unit. Greeting’s From Geralyn’s will receive a custom-designed display from The Display Lab.
Special thanks to the judges, J Schwanke of JTV and uBloom, Karen Benson of Karen L. Benson & Associates, and Justin Whittaker of DSW Shoes.
Thanks to all the participants and especially to the finalists. All finalists pictures will be featured in an upcoming blog post, but are currently available to view in photo albums on the Retail Details Facebook page. They ALL did a great job and will inspire many displays to come.
Stay display inspired!
Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre