Trade show booth designers are charged with enticing customers to pause and linger with only a few seconds to do so. At a huge show like NY Now, standing out is a challenge. Here are some examples that caught our attention while walking the show aisles at the Jacob K. Javits Convention Center. Enjoy and stay display inspired!
Effective booths reflect the branding of the company in color and style. The company name and logo should be prominent. If products are bold and colorful, it is best to stay neutral and use solids when choosing colors for the wall, shelf and floor coverings. Shown, here, in the Wolfum booth.
The Langdon Ltd. booth had black walls and floor which allowed the accent colors of the textiles to really pop!
The pillows at the País Textil booth stood out against a grey wall and the thick white shelves were an effective choice, too. Note how the stripes alternate in horizontal and vertical positioning, creating visual interest in the booth.
Bold shapes really stand out when arranged in a non-symmetrical configuration surrounded by plenty of white space, as seen in the Alice Tacheny booth.
Many booths chose to leave the plywood walls and tables unpainted, as shown in the Skinny Vinny booth.
In some cases, the unpainted trend was the ideal choice to match the products, as seen at the Michael Roopenian booth.
Vendors that sell small items, like jewelry, find it difficult to attract attention with product alone. Choosing colors and geometric patterns representative of the line worked at the Foxy Originals booth. I really liked the earring cards they used, too. Thick and sturdy enough to stand in the slots of the display, they invited customers to touch.
Another trend in booths at NY Now was pegboard in various shapes an sizes. Etsy’s signature jumbo pegs defined the area that filled the hallway connecting the buildings.Each vendor showcased within the Etsy Wholesale area had uniform booths, but the pegboard walls allowed each artist to configure the space to fit their products.
Note how this works for displaying very different products, like the pillows from Broderpress and ceramics from Ashware, both pictured below.
Bando is another exhibitor that chose pegboard for displays.
I especially enjoyed how the booth designers at Harry Barker used the frame to isolate a display area to feature small items on the pegboard wall.
View part one of the show booth review here. The next installment of the NY Now wrap-up will feature a booth decorated entirely with corrugated cardboard and wait until you see how they “fringed” it!
Stay display inspired!