Retail Roadtrip Atlanta, GA part two

We have been fortunate to visit Atlanta several times of late. This post is part two of three, celebrating the retail revival happening in Hotlanta right now! (To view part one, click here.)

Ponce City Market Atlanta Georgia

Ponce City Market. 

Formerly a Sears, Roebuck & Co. distribution center and the largest brick building in the Southeastern United States, Ponce City Market is a historic ten story, 2.1 million square foot structure. The building is being restored as a mixed-use development with offices, retail and residential spaces.

Ponce City Market Atlanta GA

As you enter from the parking garage, you pass through an original freight elevator. We applaud the developers’ efforts to stay true to the history of the building.

Ponce City Market Atlanta GA

Retail areas include interior and exterior entrances. It’s almost impossible to distinguish old from new, as the industrial theme continues throughout.

Ponce City Market Atlanta GA

 

The interior is vast with columns at every turn.

Ponce City Market Atlanta GA

 

Bellina Alimentari Market made the best of the columns for display space, constructing custom shelves that wrap around just inside the entrance from the food hall.

Ponce City Market Atlanta GA Bellina

 

Williams-Sonoma embraced the columns in their visual merchandising, as well:

Ponce City Market Atlanta Williams-Sonoma store display

 

In an interesting visual twist, one wall of the Williams-Sonoma shop is actually an interior window, that looks right into a neighboring restaurant:

Ponce City Market Williams Sonoma Atlanta

 

WEST ELM:

Ponce City Market West Elm Atlanta

Bold textures were a theme at West Elm; in-store, above, and in the store windows, below.

Ponce City Market West Elm store window ATL visual merchandising

One of my favorite display surprises, were these “vinyl” shingles on the roof:

Ponce City Market West Elm Atlanta

 

ANTHROPOLOGIE – The store displays at Anthro, never disappoint. Sometimes the simplicity is stunningly effective:

Ponce City Market Anthropologie Atlanta

And, sometimes the complexity of the logistics have us looking very close…

Ponce City Market Anthropologie Atlanta, GA

But always intriguing, Anthropologie’s display design teams are some of the most talented in the retail visual merchandising business!

Ponce City Market Anthropologie Atlanta, GA

Here’s another view of the Anthro table:

Ponce City Market Anthropologie Atlanta, GA

Stay tuned for part 3 of the Atlanta Retail Roadtrip, with much more from Ponce City Market…

Ponce City Market Atlanta Georgia

I’ll be in NYC at the end of the month, presenting a seminar about retail trends at NY NOW on January 31, 2016. I’d love to meet you if you are at the show!

Follow Retail Details blog on social media to see display images from the trade shows and retail visits. InstagramFacebookTwitter — Pinterest

Stay display inspired!

 

Retail Roadtrip Atlanta, GA part one

The last few months have found us in Atlanta, GA several times for business and for pleasure. Of course, when your job involves store visits and showroom visual merchandising, business IS pleasure! What a nice surprise to find so many new shopping destinations in the city.

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The Merchant at Krog Street Market

First stop: Krog Street Market. Located along the BeltLine trail, the mixed use space is designed to be as authentic as the 1920’s warehouse it’s built into. It’s called a food hall, but is home to some very interesting retail offerings, as well.

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The Merchant at Krog Street Market

A supplier of industrial chic wares, general gifts, stationery, and home furnishings, The Merchant carries brands like Rifle Paper and Fishs Eddy. One of the first displays I noticed was this intriguing set of ladder shelves:

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In for a closer look, the rope accents are perfect to complement the beautiful wood of the thin shelves. The orange is just the right shade to catch customers’ attention.

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The Merchant at Krog Street Market

The main building retains some of the industrial, warehouse feel, but with added modern touches in the food and retail spaces.

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Krog Street Market food hall, Christmas 2015

Mosaic patterns in the wood add warmth to the communal eating area (pictured above). Some of the retail areas appear to be pop-up shops and others have more permanent fixtures, like the lovely space of Mama Soap Co:

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Krog Street Market is the second location for The Merchant. We visited The Merchant at Howell Mill on a different day. The expectations were high, having seen the newer location, but we were not disappointed in the least!

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The Merchant at Howell Mill, Atlanta GA

This location also has a giant hanging canoe and I was in awe of all the beautiful vintage props in both of their stores. Here’s a closer look at the ornament display:

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I could write an entire blog post about the vintage pieces in this store and maybe I will after gift show season! The cubbies in this area were so perfectly charming and one of my favorite areas of the store:

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Did you notice that the tree has no ornaments or items for sale? That would normally be a visual merchandising no-no to give up such prime selling space, but the designers utilized display space so well throughout the stores, that I got over it. I found myself really digging the white lights trees, having seen the impact at both of their stores.

Before leaving the West Side area, I noticed a Shop Local store window. (Cue the sound of screeching brakes!)

Crafted_Local_Window_ATL

Crafted Westside

Inside Crafted Westside, vignettes filled the large space. Some were individual artists and others were cross merchandised with complementary product lines. All merchandise seemed to be artist-created, few duplicates and with a nice variety of products and price ranges, this is anything but a craft show moved indoors!

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Crafted Westside

Most of the fixtures reflected the handmade vibe and such a cute sandwich sign out front, too:

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Next stop: Ponce City Market, so stay tuned for a history lesson and some superb visual merchandising inspiration soon!

Meanwhile, if you are attending AmericasMart this week for the gift and home show, I’d love to meet you. I am moderating a panel of super-star retailers on Saturday, January 16 at 2PM. Details on the website under the events tab.

Not going to Atlanta this time? I’ll be in NYC at the end of the month, presenting a seminar about retail trends at NY NOW. 

Follow Retail Details blog on social media to see display images from the trade shows. Links to my social media sites are in the blog sidebar.

Hope to see you soon. Stay display inspired!

~Becky

NY Now Trade Show Booths part three

Many vendors, sales representatives, artists and manufacturers attend trade shows to gain exposure for their products. Booth costs vary by location within the show, square footage of the booth space and the amenities provided. Some designers build entire storefronts and others simply set up a table within a white-curtained booth. Creativity is key to an effective booth, regardless of the trade show set-up budget. Smart retailers take note of display ideas and techniques used at the shows and find ways to incorporate display trends in-store once the show season is over. I walked the aisles of NY Now at the Jacob K. Javits Convention Center and gathered pictures of some effective booth designs and trends in visual merchandising. Enjoy and stay display inspired!aug2015craftholicnynow1I’m always on the lookout for unique ways to display plush animals and dolls. A display dilemma that many retailers face, it is one of the most requested topics during the years I have been writing this blog. The playful simplicity of the Craftholic booth is eye-catching and the circles and stripes actually reflect the patterns on the plush toys.aug2015craftholicnynow2Creating a similar “stripe” wall in a retail setting would not be difficult. Not only does it work well to display multiple sizes of plush animals, it could be used to display clothing, throws, tables linens and would be especially fun for a pillow display.

 

Plush company, sigikid-usa “pulled” the focal point of their booth display all the way from California…

aug2015sigikidusanynowThe owners of sigikid-usa, along with their 5 year old son, left California at the beginning of summer and pulled the branded teardrop trailer all the way to NY for the show, stopping at retailers along the way. I was fortunate to follow their story on behalf of Playthings/Gifts & Decorative Accessories Magazine and you can click here to read the article about the journey.

 

Before leaving the plush theme, I must mention one of my favorite display ideas spotted at the show. The display cubbies in the Elegant Baby booth were filled with floating products, playfully suspended by thin rope in various configurations. Sometimes the best ideas are so simple, yet create superb results!aug2015elegantbabynynow
Booths may come with a small sign showing the booth number or it may be placed on the floor, but in most cases, vendors are required to provide their own signs. I use the word in plural, as it is important to show brand identity from several angles since you want to catch the eye of attendees coming from either direction.aug2015spitfiregirlnynow The brand name at the Spitfire Girl booth is a great example as it is easy to read and is included in a spot that includes products and a theme that represents the line perfectly.

 

Tinsel Trading had an easy-to-read sign at the NY Now show and an interesting display theme that was practical and functional!aug2015tinseltradingnynow3
aug2015tinseltradingnynow1Most of the booth displays were created from corrugated cardboard.
aug2015tinseltradingnynow2Lightweight, yet surprisingly sturdy, cardboard is easy to work with and provides great texture in visual merchandising, too!
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Some booth builders and display designers arrive a few days in advance of a show and head straight to thrift stores and Ikea to purchase tables and fixtures and props for trade show booths. Other vendors ship in elaborate booths designed by a corporate team. There is much to be learned from all of these efforts. A key component of an effective booth ambiance is the vibe of the area and how it relates to the product being sold.
Note how the hutch in the Drumming Beetle booth, represents the country feel of the soft fruits and vegetables on display in the baskets. Sometimes you need a large piece to display smaller items.aug2015drummingbeetlenynow

 

Desks become useful display tables, especially when they have several shelves. Sometimes they even have a drawer for brochures and business cards. Also of note in this Kobo Candles booth was the use of relevant props and clear branding. This corner was so inviting.aug2015kobonynow

 

Another of my favorite displays was this tabletop house-shaped installation at the Ore Originals booth.aug2015oreoriginalsnynow

 

At trade shows, just like in a retail setting, you cannot count on overhead lighting to show products at their best.aug2015OlivinaNyNowbooth
The Olivina booth is a lovely example of product lighting done right. The lights are adjustable and extend far enough from the wall to illuminate an entire bank of shelves.aug2015olivinanynow2

 

Before concluding this wrap-up of the booth displays at the Summer NY Now show, I’d like to remind readers to watch for display inspirations in the lobbies of trade shows, too. Many shows have special areas that spotlight new products and featured sections like eco-friendly or fair trade products or products that win awards like Best New Product.
Vendors can opt for space in the lobby to give a preview of new products and lure you to visit their booths inside the show. Easy Tiger used the space to place their signature card vending machine.aug2015easytigernynow2A sucker for renovated vending machines, the lure worked and I visited their booth to see what fun, new products they have, shown here:aug2015easytigernynowI have enjoyed watching Easy Tiger grow over the years and I hope to visit their home office in Kansas City, MO, someday. I hear it is located in an converted chemistry lab which sounds like it is right up my alley! Perhaps I can add it to the next retail roadtrip itinerary.

I hope you are inspired by the posts of some of my favorite displays from the NY Now show. It was a busy summer with seminars, writing assignments and speaking engagements at various gift shows. The highlight of the summer was a retail roadtrip that included dozens of stores in CT, NY and MA. Stay tuned for lots of display ideas found along the way. I invite you to follow the blog on Facebook, Twitter and Instagram, too. Those links are in the sidebar of this blog post.

Stay display inspired!

NY Now Trade Show Booths part two

Trade show booth designers are charged with enticing customers to pause and linger with only a few seconds to do so. At a huge show like NY Now, standing out is a challenge. Here are some examples that caught our attention while walking the show aisles at the Jacob K. Javits Convention Center. Enjoy and stay display inspired!
aug2015wolfumnynow1 Effective booths reflect the branding of the company in color and style. The company name and logo should be prominent. If products are bold and colorful, it is best to stay neutral and use solids when choosing colors for the wall, shelf and floor coverings. Shown, here, in the Wolfum booth.
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The Langdon Ltd. booth had black walls and floor which allowed the accent colors of the textiles to really pop!
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The pillows at the País Textil booth stood out against a grey wall and the thick white shelves were an effective choice, too. Note how the stripes alternate in horizontal and vertical positioning, creating visual interest in the booth. aug2015paistextilenynow

Bold shapes really stand out when arranged in a non-symmetrical configuration surrounded by plenty of white space, as seen in the Alice Tacheny booth. aug2015alicetachenynynow

Many booths chose to leave the plywood walls and tables unpainted, as shown in the Skinny Vinny booth.aug2015skinnyvinnynynow

In some cases, the unpainted trend was the ideal choice to match the products, as seen at the Michael Roopenian booth.aug2015michaelroopeniannynow

Vendors that sell small items, like jewelry, find it difficult to attract attention with product alone. Choosing colors and geometric patterns representative of the line worked at the Foxy Originals booth. aug2015foxyoriginalsnynow2I really liked the earring cards they used, too. Thick and sturdy enough to stand in the slots of the display, they invited customers to touch.aug2015foxyoriginalsnynow1

Another trend in booths at NY Now was pegboard in various shapes an sizes. Etsy’s signature jumbo pegs defined the area that filled the hallway connecting the buildings.aug2015etsynynowEach vendor showcased within the Etsy Wholesale area had uniform booths, but the pegboard walls allowed each artist to configure the space to fit their products.aug2015ashwareetsynynow1
Note how this works for displaying very different products, like the pillows from Broderpress and ceramics from Ashware, both pictured below.aug2015broderwareetsynynow

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Bando is another exhibitor that chose pegboard for displays.aug2015shopbandonynow

I especially enjoyed how the booth designers at Harry Barker used the frame to isolate a display area to feature small items on the pegboard wall.aug2015harrybarkernynow

View part one of the show booth review here. The next installment of the NY Now wrap-up will feature a booth decorated entirely with corrugated cardboard and wait until you see how they “fringed” it!
Until then…
Stay display inspired!