Branching Out: Store Displays

Birch_A_title_image It’s hard to think of a display trend more prevalent than the use of birch in visual merchandising this past year or so. I’ll share a few of my favorites from the collection of images I call Branching Out. Enjoy and stay display inspired!

Birch_Anthro_A

Anthropologie may have started this trend.

Birch_Anthro_C Birch_Anthro_B

Anthropologie, Naples FL. Image credit: Loran Tyre, Retail Details blog

Roost & Co., Beverly, Massachusetts

Roost & Co., Beverly, Massachusetts

Fortunata Display at AmericasMart Atlanta

LL BEAN

LL BEAN

Birch_Marie_Belle_NY

Marie Belle NY

Birch_risers

Two's Company Cupcakes and Cartwheels display at NYNOW

Two’s Company display at NYNOW

Laurel Denise jewelry display at NYNOW

Laurel Denise jewelry display at NYNOW

Birch_B_shelves

Birch display DIY using foam core

Birch display DIY using foam core

Birch display DIY: paper

Birch display DIY: paper

SANTA via Faith Bartrug Design

SANTA via Faith Bartrug Design

BIRCH via Tripar Displays

BIRCH via Tripar Displays

And finally, this is the inspiration for an upcoming jewelry display…

Birch_Earring_Art

…so stay tuned to see how that turns out.

Stay display inspired!

 

Visual Merchandising Tips and Displays at AmericasMart

I’m just back from AmericasMart and excited to share a few fun displays. The wholesale trade show booths and showrooms are wonderful sources for creative display ideas and the Atlanta show never disappoints!

ChickeeBoom Road Runners Americasmart

ChickeeBoom jewelry display in the Road Runners LLC showroom at Americasmart

I was on the hunt for interesting display backdrops and this one from ChickeeBoom in the Road Runners showroom caught my eye. I like how the damask pattern is broken up with a wood insert for visual interest and pattern relief which keeps it from looking too busy. The trick with displaying jewelry – and other small items – is to draw the customer closer so they can clearly see the product.

Spartina 449 showroom at Americasmart

Spartina 449 showroom at Americasmart

I love bold graphics on a back wall to draw customers into the store or in this case, into the showroom. Color is key to this cohesive story in the Spartina 449 showroom at AmericasMart.

Heartstrings Jewelry at Grace Direct Bridgewater

Heartstrings Jewelry – Grace Direct showroom

The state-shaped boards in the Heartstrings window feature the new state collection. The Grace Direct/Bridgewater Candles showroom is well-known for their creative displays. Visit the Retail Details social media sites to see more from this showroom.

Gleeful Peacock booth AmericasMart

Gleeful Peacock booth at AmericasMart

State-themed charms are cleverly displayed on a large easel map in the Gleeful Peacock booth. I zoomed in to show the chalk graphic indicating these as Best Sellers. Customers want to know what’s “hot”. This is especially effective in gift stores where customers are looking for gift suggestions.

Thanks to AmericasMart for awesome hospitality and a great show, as always. Next stop for me is Las Vegas Market, followed by NYNOW. I hope to see you there. Join me for a seminar in Vegas and a panel of retail experts in NY.

Stay display inspired!

Retail Details blog, Becky Tyre~Becky

Display Tips: taking visual merchandising clues from products

For many gift retailers, the summer equals trade show season. Buyers are off to market centers to place wholesale orders. In addition to viewing new product introductions, taking advantage of show specials and educational opportunities, the savviest retailers spend some time “at market” gathering display inspiration and noting ideas for visual merchandising to create once the new merchandise arrives in-store. In planning showroom and booth displays, professional merchandisers and designers look to the products for simple display techniques that will catch the eye of potential buyers. Here’s a simple “before and after” table display I designed for Transpac Imports inside AmericasMart.

Assignment: Create a dynamic display for the introduction of Transpac’s Talking Totems.

Talking Totems at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems at Transpac Imports showroom at AmericasMart Atlanta

These colorful, meaningful message totems were to be displayed in the everyday section of the showroom, but they also were being introduced in holiday and Halloween versions in different areas of the showroom.

Challenge: Create eye-catching table displays that were cohesive enough for three locations in the showroom, but stood alone as feature displays.

Answer: Look for common colors or patterns throughout the everyday, holiday and Halloween versions of the products. The answer was clearly a black and white stripe.

Visual merchandising, Talking Totems "before" shot at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems “before” shot at Transpac Imports showroom at AmericasMart Atlanta

When I arrived, the talking totem table was in place, ready for the transformation. My supplies included round table cloths and some custom risers. Here’s the “after” shot of the every day line of talking totems:

Talking Totems "After" shot at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems “After” shot at Transpac Imports showroom at AmericasMart Atlanta

The bold, black and white stripes were perfect for the every day line, as well as the holiday and Halloween selections. I added red and black risers for varying heights within the display and I placed some gold risers in the holiday display. I used a woven, silk rope curtain tie-back to gather and secure the tablecloth around the pedestal tables. Honestly, steaming/ironing the tablecloths was the most time consuming part of this project.

I feel like the black and white choice was ideal to spotlight this fun product introduction and a great example of letting the product styling “speak to” the visual merchandising decisions. Buyers: Take notes and take pictures of the products you order, looking closely for clues to display ideas and the vendor showrooms are an amazing source for inspirations.

If you want to see some fun display ideas – and great products – visit the Transpac showrooms this summer at the shows. I enjoyed creating some of the visuals in their Atlanta showroom in Building 1, 19th floor #19-D12.

I hope to see you at the summer gift & home shows. Watch the Retail Details blog Facebook page for information about the panels and seminars I will be presenting at the shows. Follow us on Instagram, Twitter and Pinterest, too.

Stay display inspired!

~Becky

Summer Sails: boat themes for visual merchandising

Textiles display boat visual merchandising store display Dean & Co. UK

Textiles boat display – Dean & Co. – UK

Boats go with Summer like flowers go with Spring, popping up in store windows and in-store displays to capture the feelings of time spent at the lake or by the sea.

Simple shapes and traditional nautical color schemes make it easy to represent the theme:

Visual merchandising retail details blog store display Summer Sale

Summer Sale window by visual merchandising students

Or go BIG with a life-size hull if space allows…

Visual merchandising retail details blog store display Homestead Gardens Davidson MD CatStudio

CatStudio display at Homestead Gardens in Davidson, MD.

You might recognize the CatStudio boat display (above) as I included the Homestead Gardens image in a feature about Retail’s Softer Side for Gifts & Decorative Accessories magazine last year, click here to read more.

The iconic shape of boats show up in visual merchandising applications as shelves, as seen below at Simplicity Decor in Kirkland, WA:

Visual merchandising retail details blog store display Simplicity Decor - Kirkland WA

Simplicity Decor – Kirkland WA

I had the pleasure of meeting the owner of Simplicity Decor, A. Suraphong Liengboonlertchai when he attended one of my seminars at a gift show and I hope to visit his shops when I make it to WA one of these days. I need to plan a #retailroadtrip to the Northwest.

More shelves:

Boat shelves visual merchandising in the Demdaco Showroom at Las Vegas Market

Boat shelves in the Demdaco Showroom at Las Vegas Market.
Image credit: Becky Tyre

I enjoyed these wall shelves in the Demdaco showroom at Las Vegas Market last year and the floor boat was a fun display, too!

Boat display Demdaco Retail Details blog visual merchandising

Sand-filled boat display in the Demdaco showroom – Las Vegas Market
Image credit: Becky Tyre

And another favorite is this hull bow mounted as an end cap display in the P. Graham Dunn retail store in Dalton, OH:

Visual merchandising retail details blog store display P. Graham Dunn retail store Dalton, OH.

P. Graham Dunn retail store – Dalton, OH.
Image credit: Becky Tyre

If you ever get the chance to visit the P. Graham Dunn facility in Dalton, it is a real treat! The retail store is lovely and it is located in one of Ohio’s picturesque Amish communities. I was honored to present some seminars at their dealer’s conference in March and enjoyed meeting the retailers, touring the wholesale production facility and having dinner at one of their Amish employee’s home was a highlight of my year!

I’ll close with a small boat prop I spotted last week at a charming home decor and gift store, Cottage and Loft in Fort Myers, FL:

Boat visual merchandising bed display at Cottage & Loft - Ft. Myers, FL.

Mini-boat floats on a bed display at Cottage & Loft – Ft. Myers, FL.
Image credit: Becky Tyre

Stay display inspired!

Retail Details blog, Becky TyreBecky