NY Now Trade Show Booths part two

Trade show booth designers are charged with enticing customers to pause and linger with only a few seconds to do so. At a huge show like NY Now, standing out is a challenge. Here are some examples that caught our attention while walking the show aisles at the Jacob K. Javits Convention Center. Enjoy and stay display inspired!
aug2015wolfumnynow1 Effective booths reflect the branding of the company in color and style. The company name and logo should be prominent. If products are bold and colorful, it is best to stay neutral and use solids when choosing colors for the wall, shelf and floor coverings. Shown, here, in the Wolfum booth.
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The Langdon Ltd. booth had black walls and floor which allowed the accent colors of the textiles to really pop!
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The pillows at the País Textil booth stood out against a grey wall and the thick white shelves were an effective choice, too. Note how the stripes alternate in horizontal and vertical positioning, creating visual interest in the booth. aug2015paistextilenynow

Bold shapes really stand out when arranged in a non-symmetrical configuration surrounded by plenty of white space, as seen in the Alice Tacheny booth. aug2015alicetachenynynow

Many booths chose to leave the plywood walls and tables unpainted, as shown in the Skinny Vinny booth.aug2015skinnyvinnynynow

In some cases, the unpainted trend was the ideal choice to match the products, as seen at the Michael Roopenian booth.aug2015michaelroopeniannynow

Vendors that sell small items, like jewelry, find it difficult to attract attention with product alone. Choosing colors and geometric patterns representative of the line worked at the Foxy Originals booth. aug2015foxyoriginalsnynow2I really liked the earring cards they used, too. Thick and sturdy enough to stand in the slots of the display, they invited customers to touch.aug2015foxyoriginalsnynow1

Another trend in booths at NY Now was pegboard in various shapes an sizes. Etsy’s signature jumbo pegs defined the area that filled the hallway connecting the buildings.aug2015etsynynowEach vendor showcased within the Etsy Wholesale area had uniform booths, but the pegboard walls allowed each artist to configure the space to fit their products.aug2015ashwareetsynynow1
Note how this works for displaying very different products, like the pillows from Broderpress and ceramics from Ashware, both pictured below.aug2015broderwareetsynynow

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Bando is another exhibitor that chose pegboard for displays.aug2015shopbandonynow

I especially enjoyed how the booth designers at Harry Barker used the frame to isolate a display area to feature small items on the pegboard wall.aug2015harrybarkernynow

View part one of the show booth review here. The next installment of the NY Now wrap-up will feature a booth decorated entirely with corrugated cardboard and wait until you see how they “fringed” it!
Until then…
Stay display inspired!

NY Now Trade Show Booths part one

Trade shows are a key place where buyers and sellers meet. With a bit of research, trade show booths can be designed to attract potential customers, draw them in and dazzle them to close a deal.  A booth should be remarkable enough to create a positive memory of a product or company in the mind of potential customers or clients. This month, I walked the aisles of NY Now at the Jacob K. Javits Convention Center and gathered pictures of some effective booth designs and trends in visual merchandising. Enjoy and stay display inspired!

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Attract attention with colors, textures and shapes for visual interest.

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A closer look at the tissue paper installation at Seedling’s booth:

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Paper Mart had a bold booth topped by a giant, attention-grabbing bow.

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Square panels displayed paper goods and trims showing colors, prints and textures in interesting configurations that encouraged customers to touch.
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Hester and Cook always has lovely permanent showrooms at the major market centers and the vibe continued in the trade show booth where paper flows like fabric in displays that are elegant, yet approachable.

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Emily McDowell’s dress made of cards was a big hit at the National Stationery Show in May and it made an encore appearance at the NY Now summer show.

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Creating unique displays that are instagram-worthy or an invitation for a selfie shot, invite customers to pause at a booth providing opportunities for product introductions and sales.

Stay tuned for additional blog posts about booth lighting, signage, branding and more of our favorites from the NY Now show!

Stay display inspired!

Stores That Shine! Display Contest Launch

August 2015: Paddywax Candles, Gifts & Decorative Accessories and Retail Details blog join forces to sponsor the Stores That Shine! store display contest. Brick and mortar stores in the US are invited to submit images of displays that include Paddywax Candles for a chance to win a bundle of prizes including free product, a magazine feature, a visual merchandising consultation and magazine subscriptions. Scroll to the bottom image in this post to view the contest flyer with details and visit http://bit.ly/GDAcontest for the official rules and entry instructions.

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Need some ideas and inspiration for candle displays? Here are a few from Paddywax Candles social media pages and pinterest boards.

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Showrooms at the gift shows are great resources for display ideas. Take notes and pictures when at market. Many of the showrooms and vendors post pictures on instagram and facebook, so follow your favorites for more inspiration!

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Browse magazines, blogs and gift guides for display theme inspirations.

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Photograph your displays with social media in mind and search instagram for flatlay ideas that provide inspiration for display combinations and interesting use of props.

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Customers like to see products in use and styled in realistic settings, so they can envision the merchandise in their homes.

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Cross merchandise brands and products for visual interest. Contest entries may contain products from other lines mixed with Paddywax Candles.

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Submissions will be accepted through October 9, 2015 and the winner will be announced on December 1, 2015.

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GOOD LUCK in the contest. We can’t wait to see your STORES THAT SHINE!

 

 

Display Trends: Pinwheels & Paper Props

A quick poll on Facebook revealed that our readers want more do-it-yourself display ideas. We are happy to oblige. Pinwheels are one of my favorite DIY display items. They represent whimsy, fun and a party atmosphere. Typically, we think of them for Spring or Summer, but pinwheels are fun display components for Halloween, Valentine’s Day, Back-To-School and December Holidays, too. Interesting paper choices make all the difference.

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Just Be is a store in North Carolina that celebrates things handmade, fair trade and American made gifts in two locations, Burlington and Greensboro. Stocking jewelry, journals, candles and clothing, the gift stores truly have something unique for everyone on a gift-givers list. The shops are beautifully merchandised and they have fun windows. Here are a few pictures of their recent pinwheel displays and a couple of bonus store shots just for fun. Enjoy!

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And in the store window…

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We owe a shout-out of thanks to our friends at Crystal Media for telling us about the lovely Just Be shops and the fun displays!

Retail_Details_blog_visual_merchandising_Just_Be_4Just Be’s sign for a “window in progress” is cute and serves as a teaser to bring customers back to see the results.

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Want to make some pinwheels for displays in your store? Do an internet search for “pinwheel tutorial” and you will find many templates, videos and step-by-step instructions. We’d love to see your results and consider your displays for inclusion in this blog or our social media (links in the sidebar). Thanks and, as always…

Stay Display Inspired!