Archive for the ‘belt display’ Category

Fabulous fitting rooms and summer store displays

Sunday, July 11th, 2010

I’m looking at the summer gift show calendar and it looks like there’s no way to avoid the heat.  Dallas, Atlanta, Orlando, Los Angeles, Ft. Lauderdale, Las Vegas and with the recent heat in the northeast, it looks like New York City may not be any cooler. I can’t wait to visit some stores in Connecticut in October! For now, here are a few summer inspired displays:

Naples Soap Company, Retail Details blog, store displayWhen your original store is located in a beach town, especially in Southwest Florida, you can use star fish, sea grass, shells and sand as display props all year round. I love the mix of white glass vase-style containers and the natural-colored boxes. I’ll bet it smells good, too! The Naples Soap Company has expanded to Georgia, Massachusetts and most recently, South Carolina. It’s encouraging to see a retail business growing. 

Ants Display, Don Mechanic Showroom, Retail Details blog
Don Mechanic Showroom, Dallas Mart, Dallas TX

If you were at the gift show in Dallas last month, you likely saw this cute little picnic scene in the window at the Don Mechanic Showroom. It was right by the escalator and every day it made me smile. I was “prop shopping” for fall and holiday displays, but I’ll bet these ants were used in more than a few 4th of July retail window displays. I’m planning to peek in their Atlanta showroom next week and see what other fun display ideas I can find.

Retail Details blog, store window, visual merchandising, retail display ideas

This window is a follow-up to prior blogs where I featured bikes as visual merchandising props. One of my favorite features of using a bike prop is that it functions as a 2-sided display. I always appreciate a store window that is also an interior display. I understand that the store in this picture is no longer in business. I hope the wonderful old bike found a good retail home.

Fusion Home Fashion, Retail Details blog, belt display idea

I look for display inspirations wherever I go. Every once in a while, I get stopped in my tracks by a simple idea that I wish I could claim as my own. Belts are a challenge to display in a tidy and eye-catching way. Fusion Home Fashion solves that problem with this wall-mounted belt display currently in their store at the Legacy Shops in Plano, TX. They mounted basic cabinet door handles and spaced them so that the belts could be positioned to display five belts in a very interesting configuration. Note the sectioned shelf at the bottom and you have a very clever, effective display.

I’m adding these to my favorite fabulous fitting room file!
Confederacy Boutique, Retail Details blog, fitting rooms
Shop Confederacy – Hollywood, CA

 These vintage telephone booths serve as the fitting rooms at Shop Confederacy in Los Angeles, CA. Inspired by the 1940’s, each fitting room has an antique telephone that dials the front desk in case you need a different size. They also have a tea room you can book ahead for private fittings.

Lynn Steven Boutique, Retail Details blog, Fitting roomsThe Lynn Steven Boutique in Vancouver, British Columbia has a circular structure in the center of the store. When you get close, you can see

Lynn Steven Boutique, Retail Details blog, Fitting rooms

Lynn Steven Boutique - Vancouver, Canada

that the round walls are constructed by stacking used paperback books. The local architecture firm, McFarlane Green Biggar, have been widely recognized for this design and how it fits with a sustainable philosophy.

Thanks for taking the time to read the Retail Details store display blog. You can submit your unique store displays for consideration for use in upcoming blogs. Send them to the email address below.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre, Retail Details blog

SwirlMarketing(at)comcast.net

Retail Details Blog – Corrugated & Understated

Thursday, April 29th, 2010
 
Ebarrito, Retail Details blog, 4-29-10, store display

eBarrito - recycled cardboard display fixturing in Italy

eBARRITO is a green-thinking brand that specializes in bags and leather accessories. Its ecological integrity extends right through – even to how its sales outlets are built! Their displays are made from specially carved and shaped cardboard.  The eBarrito stores consist of modular, double-pressed cardboard walls equipped with wavy-style shelving – an  effect achieved with interlocking tubular sections. It’s a fresh new ethical style with a strong visual impact created by the designer Francesca Signori  for the Milan-based brand. Signori believes in “Giving people a small ‘!’ moment. We believe these small ‘!’ moments are what make our days so interesting. That’s why we want to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand.”

ReInvent, Retail Details blog, 4-29-10, store displayLikely inspired by nature and the use of sustainable materials, these cardboard animal mounts are fun and I think they make great display pieces. I first saw these on the Facebook page of ReInvent Store, located in Auburn, Alabama. They certainly fit in with the tagline of the store: reuse. recycle. reinvent. I can see them spray painted to fit a store’s decor- using low VOC paint, of course.

Rue Lafayette, Retail Details blog, 4-29-10, store display

Rue Lafayette - Saint Louis, MO

Keeping with the “reusing” theme, Araceli of Rue Lafayette  in Saint Louis, MO, sent me these pictures of an old food case from her cafe. She repurposed it to display gifts and is now filled with French soaps made from flowers and fruit and soaps made from vegetables, called Salad Bar. The large, rounded glass, full-visibility fronts of food cases make them an ideal alternative to traditional retail display cases.

New To You, Retail Details blog, 4-29-10, store display

New To You - Falls Church, VA

Consignment shops, resale stores and thrift shops have some unique display challenges. One of the main tasks is finding effective ways of displaying one-of-a-kind items, since they seldom have multiples to do groupings. For this reason, displays are frequently bonded by one color or a single style or using props for a theme. For displaying belts, I like using a display form. This one comes from New To You  in Falls Church, Virginia. It becomes a tidy belt display that far exceeds hanging multiple unmatching belts on a hook or tossing them into a basket.  For non-resale shops, add a SALE sign and it would make a great advertisement for an accessory sale. Pair it with another form showing jewelry, handbags or scarves and it makes an attractive accessory window.

Salt of the Earth, Retail Details blog, 4-29-10, store display

Salt of the Earth stores, Webster Groves & Saint Louis, MO

Never underestimate the impact of a display hook. That may be my favorite visual merchan-dising advice tidbit as I continue my obsession with hooks. How excited I was when I stumbled on this red branch, tiny bird hook as I was perusing the Facebook pictures of Salt of the Earth stores in Webster Groves and Saint Louis, Missouri. They feature gifts and home decor items by artisans from international ”villages and cities”. I always enjoy their displays and get inspired for new display ideas from their product mix.

Previous blog follow-ups: The blog about bicycles used as display pieces was very popular earlier this month. Here are a few more pictures of bike display ideas. (Click here to view previous blog. It will not redirect you from this page. It opens in a new window).

Vintage Bliss, Swiss Flower and Gift Cottage, Retail Details blog, 4-29-10, store display

Vintage Bliss - Boerne, TX (left) and Swiss Flower & Gift Cottage - Wheat Ridge, CO (right)

These are from Vintage Bliss in downtown Boerne, Texas and the Swiss Flower and Gift Cottage in Wheat Ridge, Colorado. I also Retail Details blog, 4-29-10, store display received numerous responses about the clear plastic head form filled with shredded paper. Patty from San Diego sent me this picture of a similar one which appears to be decoupaged.

I’m still looking for examples of unique store signage – SALE, OPEN/CLOSED, STORE HOURS. Signage is an important part of your visual merchandising plan. Send your pics to:

Becky@SwirlMarketing.com

Thanks for taking the time to read the Retail Details blog and I invite you to share it with your staff, friends and colleagues. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing ~Becky

“Chalk” one up to spring fever

Friday, February 12th, 2010
Winter is hardly behind us, but the delivery boxes are full of spring merchandise. It’s time to pack away the snowflakes, valentine hearts and mardi gras beads and dig out the flowers, shamrocks and colored eggs.  Retail Details BlogIf you want to have some fun, plan a Dr. Seuss window to celebrate his birthday in early March. It’s all about the props. I enjoy finding fun and economical props. If you have ideas for displays and need props, send me a message. It’s likely that I have sources that I’ll be happy to share. 
Sabella Couture, Boston MA, Retail Details blog

Sabella Couture - Boston, MA

Paper lanterns are a popular prop. They are inexpensive and easy to work with. They come in various shapes and colors for all seasons. They collapse for easy storage and are simple in shape, so they do not distract from your merchandise. Pictured here, Sabella Couture, in Boston, combines paper lanterns with oversized flowers to create this wedding window. Once the window catches your eye, you look closer to see the detail of the long-stemmed flowers gracing the skirt of a wire form.  Lovely.  

Bits And Pieces Boutique, in Carytown-Richmond, Virginia, uses floral
Bits and Pieces Boutique - Retail Details blog

Bits and Pieces Boutique - Carytown/Richmond, VA

bouquets as mannequin heads. They use the silver torso forms that actually have arms like a mannequin, yet no heads or legs, making them much easier to work with. They take up less space, as well. 

Frocks Boutique, Addison TX, Retail Details blog

Frocks Boutique - Addison, TX

I was unsure whether this was a headboard or a fence part, so Ashley from Frocks Boutique in Addison, TX, clarified for me. It’s part of fence. The fence is visible from outside too, making it a dual display. Two-sided displays can be tricky. Have you shopped at home improvement stores for displays?  

Inspiration boards may serve several purposes. Used as a bulletin board, staff and customers can see fashion trends and current

Crush Boutique - Retail Details blog

Crush Boutique

merchandise in magazine features and ad copy. They can provide ideas about how to put outfits together and also stress the fact that your products are “in style”. In a previous blog post, we discussed the impact of celebrity sightings and their possible impact on your customer. Yes, you are giving up valuable wall space to hang an inspiration board, but it serves as advertising  if you do as Crush Boutique of Boston does, and show press clippings of your store in print.  

 
 
 
 
 
Revolution Shop, Charlotte NC, Retail Details blog

Revolution Shop - Charlotte, NC

Revolution Shop in Charlotte NC, created a cork-board display wall that combines product pictures and actual merchandise creating a trend wall, of sorts.

Another example is to use a chalkboard to get your point across. Retail Details blog, Swirl Marketing

Speaking of chalkboards… what a great display tool these removable chalkboard stickers can be. They come in many laser cut Retail Details blogshapes like a TV, a drum set and a rocket, as well as a traditional framed version and the dress-maker’s form, as shown here. Retail Details blogThere are lots of display possibilities for these.

Bundle, NYC, Retail Details blog

Bundle - New York, NY

Bundle Children’s Store in New York City had chalkboards built into their cashwrap desk, a frequently overlooked selling space.

I have received much feedback about two recent blog topics – denim display dilemmas and unique display hooks. Here are some follow-up pictures from

Mint Julep, NYC, Retail Details blog

Mint Julep - New York, NY

 prior blog display discussions. Mint Julep in New York displays jeans on single display hooks with additional stock neatly stacked on shelves, off to one side.

Flavour Clothing, Nashville, Retail Details blog

Flavour Cothing - Nashville, TN

Flavour Clothing of Nashville and Thread Boutique use the alphabet letter hooks to feature belts Retail Details blogand jewelry in their stores.

 
 
 
 I’m preparing to attend the ASD Gift Show in Las Vegas, where I will be looking for display ideas and talking to vendors about display ideas and materials for retailers.  Send your display ideas, pictures and requests to the Retail Details blog, Becky@SwirlMarketing.com 
You can also join the discussion on the Retail Details Facebook Page, http://www.facebook.com/pages/Retail-Details/149169459264  
As always, you can click “comments”  below to leave your input for this blog. Stay display inspired!  
~Becky 
 

Store Displays for Belts, Bags & Baubles

Sunday, January 24th, 2010

I’m a big fan of the display hook. Slatwall hooks and S-hooks have their place in visual merchandising, but decorative hooks can make most  displays look richer. 

Nest Interiors - Nashville, TN

This week, I have a new favorite display hook. It’s a hand and I like it hung palm up, palm down and sideways – exactly as they use them at Nest Interiors in Nashville, Tennessee. Made of coated iron with a distressed patina finish, Nest uses these hands for a wall display of handbags. Also, spotted at Nest Interiors is an example of a product feature page. Framed and placed beside the products, the glossy page explains the craftsmanship and materials that make the product unique. This is similar to the prior blog discussion about showing magazine pages with your merchandise featured (from Retail Details 1-10-10 blog).

Sofia Vintage - Chicago, IL

Continuing with my hook obsession, Sofia Vintage in Chicago, Illinois combines utility with branding by using these alphabet letter hooks. They are the perfect size to draw attention without minimizing the merchandise – in this case, purses. Vintage purses are frequently objects of art and deserving of distinctive hooks.

Vases and clear glass containers are a

Salt of The Earth - St. Louis & Webster Groves, MO

versatile staple in a visual merchandiser’s prop collection. Pictured here, the containers almost disappear while featuring the jewelry in a very dimensional way. This display designer at Salt of the Earth in St. Louis and Webster Grove, MO., chose the perfect backdrop to enhance each color story. Compliment versus contrast works here.

Stella Boutique - Laguna Beach, CA

Stella Boutique in Laguna Beach, California, also uses a tall glass display vessel. This time it serves as a container for a normally untidy item to display – belts. I seldom see a unique belt display. Yes, that’s a challenge. I’ll await your emails with pics attached.

Thanks to all of you who have forwarded my blog to your friends and colleagues and joined the fan page on Facebook. Readership has more than doubled in the last month. You continue to send in worthy displays and I will share as many as the topics, space and time allow. Leave your comments below, including suggestions for future retail display blog topics, questions and merchandising challenges.

~Becky