Archive for the ‘Alternative Display Fixtures’ Category

Doors in store (displays): visual merchandising ideas

Thursday, August 11th, 2011
Retail Details is excited to welcome Chelsea Redfern as our marketing intern. She will be guest blogging, beginning today:

One of my favorite “day off” activities during the summer is flea marketing. As Becky said in my intro, I help manage my mom’s boutique. When we are in a shop funk, we like to explore flea markets for inspiration (oh yes, and the fabulous tea room lunches aren’t so bad either). We were in such place a few weeks ago and found ourselves wandering the aisles of our favorite places around the Ozarks. Here in the aisles of Relics  (a popular flea market in Springfield), I found inspiration and it prompted me to think beyond the “norm” of displaying technique, and open the doors of possibilities.

I first found this booth and didn’t even realize it was a re-purposed door. The door was used not only to create a display surface by attaching a shelf to the door, but also as a wall separating the area into different segments. How fun would this be for a storefront window display? I envision a cute sign hanging within the walls of the white frame, “Come in and stay awhile.”

There are so many possibilities for layering this door/shelf combo with other little tables and elevators to display purses, shoes, holiday décor, and the list goes on. This door/shelf display could even be stationed in a shop as a little floating jewelry play station with a mirror hanging for customers to try on pieces to see what they like best. Display from Franklin’s Flowers.

I want to try this in our shop: attaching various sizes together to form floating display walls for merchandise. This could be a creative way for a shop with little wall space to create different dimensions and resourceful use of space. The wire baskets add a whimsical touch yet it keeps the display light and crisp keeping the attention more so on the merchandise. Display from Catching Fireflies.

What are some ways you stay display inspired? Not only is the Retail Details blog a great tool for keeping a shop fresh and exciting for customers to want to be in, but also a great place for sharing how you stay in love with your shop. Feel free to leave comments by clicking “comments” below each post. As Becky leaves for the NYIGF show, I’m headed to market for the Dallas Apparel show and hoping to come across some fab fall finds!
Chelsea
 

Three beds, some scales and a bar of soap

Wednesday, February 23rd, 2011

Fitts Company, Walla Walla, Retail Details blog, Visual merchandisingIf you are like me, your Mom told you to keep your shoes off the bed. I don’t think the rule applies to this retail display at Fitts and Company in Walla Walla, WA. Here are three displays where the retailers take advantage of the sleep space to show off more than linens. HiHo Home Market, in Gardiner in the Hudson Valley, NY, has numerous themed rooms and this bedroom contains an interesting product mix, combining old and new merchandise in a display built around a black and white theme. The Miller House, a home decor and interior design shop, features linens, books, fragrance sprays and flowers in a cozy bed display at the shop in Stephens City, VA.

Hiho Home Market, The Miller House, Retail Details blog, Visual merchandising, store display

Sweet Anthem Jewelry, Retail Details blog, Visual merchandising, store displayAt Sweet Anthem Jewelry in Salem, MA, painted driftwood serves as accessory displays for belts and jewelry. Natural elements are a popular display trend and this one is cleverly assembled.

Craftland, Retail Details blog, Visual merchandisingPink fabric is strategically placed beneath rectangles of plexiglass on this jewelry display table at Craftland Shop in Providence, RI. This is my favorite idea of the week and I appreciate the way they used varying sizes of plexiglass and staggered the sizes of the colored fabric, as well. Very effective technique. Numerous possibilities.

Home Design Studio, Columbus, TX, Retail Details blog, Visual merchandising, store displayDisplay tip: Note how this presentation has several bars of soap unwrapped within the display.  This makes it very clear what is in the lovely packaging and exhibits the fact that different colors are available. Thanks to Home Design Studio in Columbus, TX,  for sharing an example of this display technique.

Cake Vintage, Nashville, Retail Details blog, Visual merchandisingUnless you are new to the Retail Details blog, you likely know of my love of and obsession with visual merchandising props and there-fore explains my other job as a prop shopper and display designer for The Display Lab. One of my favorite props are scales. I like this hanging scale in a display at Cake Vintage in Nashville, Tennessee. There is something quite pleasant about mixing the industrial look of the scale with the delicate teacups and such “odd mixtures” catch a customer’s eye.

Patina Green, Retail Details blog, Visual merchandising, store displayIn a more traditional scenario, a scale displays vegetables at Patina Green Home and Market in McKinney, TX. I love how they mixed wire, wood and straw baskets, the usage of differing heights within the display and the consistent, appropriate signage. Well done!

Thanks for reading the Retail Details blog. I hope you will join me as we continue the conversation and share display ideas on Facebook (Retail Details Blog) and Twitter(@Retail_Details). I invite you to submit display pictures to be considered for blog inclusion. You can email pictures to SwirlMarketing(at)comcast(dot)net. Be sure to include your store location and website information. I visit hundreds of stores every year and may be in your area later in 2011. Retail Details loves to shop local!

Over the next few months, I will be having a few guest bloggers write for the Retail Details blog. Contact me if you’d like to be considered. I have two spots open at this time.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre

Retail Details Blog – Corrugated & Understated

Thursday, April 29th, 2010
 
Ebarrito, Retail Details blog, 4-29-10, store display

eBarrito - recycled cardboard display fixturing in Italy

eBARRITO is a green-thinking brand that specializes in bags and leather accessories. Its ecological integrity extends right through – even to how its sales outlets are built! Their displays are made from specially carved and shaped cardboard.  The eBarrito stores consist of modular, double-pressed cardboard walls equipped with wavy-style shelving – an  effect achieved with interlocking tubular sections. It’s a fresh new ethical style with a strong visual impact created by the designer Francesca Signori  for the Milan-based brand. Signori believes in “Giving people a small ‘!’ moment. We believe these small ‘!’ moments are what make our days so interesting. That’s why we want to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand.”

ReInvent, Retail Details blog, 4-29-10, store displayLikely inspired by nature and the use of sustainable materials, these cardboard animal mounts are fun and I think they make great display pieces. I first saw these on the Facebook page of ReInvent Store, located in Auburn, Alabama. They certainly fit in with the tagline of the store: reuse. recycle. reinvent. I can see them spray painted to fit a store’s decor- using low VOC paint, of course.

Rue Lafayette, Retail Details blog, 4-29-10, store display

Rue Lafayette - Saint Louis, MO

Keeping with the “reusing” theme, Araceli of Rue Lafayette  in Saint Louis, MO, sent me these pictures of an old food case from her cafe. She repurposed it to display gifts and is now filled with French soaps made from flowers and fruit and soaps made from vegetables, called Salad Bar. The large, rounded glass, full-visibility fronts of food cases make them an ideal alternative to traditional retail display cases.

New To You, Retail Details blog, 4-29-10, store display

New To You - Falls Church, VA

Consignment shops, resale stores and thrift shops have some unique display challenges. One of the main tasks is finding effective ways of displaying one-of-a-kind items, since they seldom have multiples to do groupings. For this reason, displays are frequently bonded by one color or a single style or using props for a theme. For displaying belts, I like using a display form. This one comes from New To You  in Falls Church, Virginia. It becomes a tidy belt display that far exceeds hanging multiple unmatching belts on a hook or tossing them into a basket.  For non-resale shops, add a SALE sign and it would make a great advertisement for an accessory sale. Pair it with another form showing jewelry, handbags or scarves and it makes an attractive accessory window.

Salt of the Earth, Retail Details blog, 4-29-10, store display

Salt of the Earth stores, Webster Groves & Saint Louis, MO

Never underestimate the impact of a display hook. That may be my favorite visual merchan-dising advice tidbit as I continue my obsession with hooks. How excited I was when I stumbled on this red branch, tiny bird hook as I was perusing the Facebook pictures of Salt of the Earth stores in Webster Groves and Saint Louis, Missouri. They feature gifts and home decor items by artisans from international ”villages and cities”. I always enjoy their displays and get inspired for new display ideas from their product mix.

Previous blog follow-ups: The blog about bicycles used as display pieces was very popular earlier this month. Here are a few more pictures of bike display ideas. (Click here to view previous blog. It will not redirect you from this page. It opens in a new window).

Vintage Bliss, Swiss Flower and Gift Cottage, Retail Details blog, 4-29-10, store display

Vintage Bliss - Boerne, TX (left) and Swiss Flower & Gift Cottage - Wheat Ridge, CO (right)

These are from Vintage Bliss in downtown Boerne, Texas and the Swiss Flower and Gift Cottage in Wheat Ridge, Colorado. I also Retail Details blog, 4-29-10, store display received numerous responses about the clear plastic head form filled with shredded paper. Patty from San Diego sent me this picture of a similar one which appears to be decoupaged.

I’m still looking for examples of unique store signage – SALE, OPEN/CLOSED, STORE HOURS. Signage is an important part of your visual merchandising plan. Send your pics to:

Becky@SwirlMarketing.com

Thanks for taking the time to read the Retail Details blog and I invite you to share it with your staff, friends and colleagues. Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing ~Becky

Store display ideas and Visual Merchandising trends

Wednesday, April 14th, 2010

Bikes. Trikes. Full size or miniature – vintage or new - bicycles make great display props.

Crush Boutique bicycle display - Retail Details blog

Crush Boutique - Boston, MA

Inspiring a store revamp, this antiqued iron bicycle is quite a statement piece at the Beacon Hill area shop, Crush Boutique, in Boston, Mass. Shown here, sporting scarves, sweaters and shoes, a bicycle can fit in as a display piece in most any type of retail environment. One of my favorites was suspended from the ceiling in a men’s department (click here).

Wandering Wardrobe - Retail Details blog

The Wandering Wardrobe - Springville, UT

Trellis, arbors, planters and other such garden display elements serve nicely as spring store displays.  At the Wandering Wardrobe in Springville, Utah, they use a life-size metal bike prop, shown here in an outdoor display at their shop. These metal display pieces are two sided and usually have a basket area, ideal for holding products. They can be easily spray painted, as well.

Green Oaks Antiques - Retail Details blogI found several garden art display ideas where I found this trike at Green Oaks Antiques in Rochester, Indiana.

Seraphim Kids - Retail Details blogI don’t think this piece is from a garden department, but this baby bootie and headband display at Seraphim Kids in Troy, Alabama, reminds me of the tomato cages frequently used as Christmas tree displays. The wire is the perfect diameter for the small hooks. I’ve seen a similar piece as a displayer of men’s ties. It makes a full-round display and adds height to a countertop or table merchandising story.

Mixing old and new. 

Santoro and Co., Bridgeton, NJ, Retail Details blog

Santoro and Company - Bridgeton, NJ

Santoro & Co. in Bridgeton, NJ, merges antiques, gifts and home decor. Shown here, you can see how well they incorporate the popular Ugly Dolls as part of their merchandise mix. I especially like the doll that is hanging from the chandelier, watching over the “uglyverse”, which is a universe where ugly means unique and special. I wonder what kind of tea you serve at an Ugly Doll tea party.

Jewelry is frequently displayed in glass-front showcases with adjustable glass shelves, like the one shown below.  This can be challenging due to height limitations.

Poppy and Stella, Retail Details blog

Poppy and Stella - Baltimore, MD

Poppy and Stella in Baltimore, Maryland, creates visual interest by using picture frames and old books as anchors for the necklaces in their glass case. Clear acrylic and white earring stands balance the display without creating a cluttered look. More jewelry displays:

Instant Karma Boutique - Retail Details blog

Instant Karma Boutique - Cave Creek, Arizona

Instant Karma in Cave Creek, AZ, mixes metallics with wood in this jewelry display that sits atop a lovely old trunk.

Hands made of metal and wood are a recurring theme in jewelry displays of late. Shown here is a ring

Apple Tree Gifts, Retail Details blog

Apple Tree Gifts - Carbondale, IL

display from Apple Tree Gifts in Carbondale, IL and a wall hand-hook from the Pink Mascara Accessory Store in Halifax, NS.

Pink Mascara, Retail Details blog

Pink Mascara, Halifax, NS

Previous blog post shows my favorite hand hooks ever, click here.

Sometimes I stumble on clever ways that retailers have managed to feature hard-to-display items. Here are a few ideas to share:

Baglady Boutique, Retail Details blog

Baglady Boutique - Springfield, MO

The Baglady Boutique in Springfield, MO, uses smiley face balloons to display stretch cloth baby head bands.

I found this wetsuit cap display and I think it could be used for a  hat or head band display. It is simply a clear head form that is filled with shredded color magazine pages.

Retail Details blogChicky Bella in Chandler, Arizona, took a divider screen that would normally be used to show photos and filled each frame with paper or cloth and a vertical ribbon. The ribbon holds hair bows and the frames spin for two-sided display.

Chicky Bella, Chandler, Retail Details blog
Chicky Bella, Chandler, AZ

Upcoming blog topics: I’m looking for signage ideas to share. Send in your pictures of cute open/closed signs, store hours signs and I’d love to see how you designate a store sale or sale area. Here’s one to inspire…

SALE mannequin

 

Until next time, stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing~Becky Tyre, Retail Details blog