Thanks for sending in your great pictures. I especially like the ones where you follow up on an idea that we have talked about or spotted it being used elsewhere. I look forward to seeing your holiday windows. Please send them soon.
Monkee's: Numerous locations in NC and surrounding states
October was Breast Cancer Awareness Month and here are a few shops and how they incorporated the pink into their displays. The Monkee’s stores had a “WE WEAR PINK” campaign.
Bullfish Baldwin Park, Orlando, FL
Bullfish incorporated existing pink merchandise into a display with pink ribbon items. The black boxes provide a nice contrast to draw your eye to this display.
A reader sent me this picture of these pink painted pumpkins and I’m waiting to see the follow-up picture. It is an obvious way to merge the Breast Cancer Awareness and Halloween themes of October.
Last month we talked about the use of picture frames as display props. Below you will see a few of the many display pictures I received using the frames in various ways. Several retailers even used frames in their pink displays.
Bijuju - Myrtle Beach, SC
Bijuju Accessory Boutique “Painted the Town Pink” and featured pictures of breast cancer survivors into their pink ribbon display. Note the use of the frames and bulletin board.
Zovo Lingerie created this “Fight for the Cure” store window using framed custom-designed bras
Zovo Lingerie - Seattle, WA
that were designed by students from the Seattle Art Institute.
The Velvet Fly - Boston, MA
More frame displays: The Velvet Fly in Boston uses this ornate frame for displaying earrings. I suspect this was once a mirror, but now frames fine screening, ideal for jewelry displays.
Tracy b Boutique - New Haven, CT
Tracy b in New Haven is well known for their store windows. You will see them featured again in upcoming blogs. This one uses suspended empty frames, painted white, to enhance the black and white clothing theme.
The Attic - Pennsylvania
The Attic, with several locations in Pennsylvania, uses empty frames in several ways. You can see one framing a hook on the wall to feature a single
The Attic
outfit and the other picture shows them using frames on the dressing room doors – a frequently overlooked area of potential display space.
Bliss - Knoxville, TN
Corkboard makes another useful backing for the display area of a frame. T-pins or push pins secure small items securely. As shown here, BLISS uses cork backing to display charms. If you do not like the look of cork, it can easily be covered with fabric or wrapping paper for a different look.
Accessory Appeal - McMinnville, OR
Mismatched suspended frames lined with what appears to be wrapping paper make an interesting outline for single shoes in this store window of Accessory Appeal. They also use several frames at the floor level to feature jewelry. Wrapping paper can be an inexpensive and easily changed medium for themed windows and holiday displays.
Edit Shoppe - Alberta, Canada
A tall frame leans against a blank wall to feature a single dress. This picture is from the group gallery of photos at Edit Shoppe’s Facebook group. Check it out, there are other good display ideas there.
Speaking of Facebook… join the facebook page for this blog by searching RETAIL DETAILS or through this link: http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.facebook.com%2Fpages%2FRetail-Details%2F149169459264%3Fref%3Dmf&h=1e7139cc0718f5c6e742fc0aecfa378c
You can view all prior blog posts and pictures on Facebook and it’s a great way to be notified immediately when a new blog article is posted.
RETAIL DETAILS: Who handles the visual merchandising at your store? Store display is a great way to include all retail staff in the operations of a shop. You may find hidden talents in your staff, as well.
Note to all readers: Please “comment” at the bottom of this blog post, not the bottom of the page (after prior posts). Older posts – and their comments – will start to drop off as new posts occur. Thanks! Submit your pics to: Becky@swirlmarketing.com
~Becky
Inspiration Display:
alternative to such plastic cups, Put-In-Cups are multi-colored snap-in plastic pieces that you can 
use to create words or designs in chain link fences. You can buy fencing in various widths & heights at most hardware stores and build your own fence or consider using a pre-made gate or two. Years ago, I saw a wall-mounted gate used to display 
earring cards, necklaces and belts. The display was softened by intertwining colorful scarves. I wish I had taken a picture back then, but I think you can get the idea. It’s simple to attach merchandise to fencing with S-hooks or apparel hangers and easy to change it, making it a versatile “fixture” that could work in a store window or on 
a blank wall. I hope you enjoy this pictorial fencing story and be sure to 
send in pictures and ideas if you get inspired to create a fence display!
perhaps the most relevant cashwrap ever. A laminate surface tops hundreds of books stacked with “pages out” to form a sales counter that is truly inspiring! These two store designs prove that design creativity is alive and well. Once again, I say “I wish I had thought of that”. If only I had a nickel for every time…
Rather than cluttering the display with too many items, you’ll notice the hutch shows multiples of each item. By showing two or three of the same item side-by-side and stacked deep, the featured items become more noticeable. As long as it is kept neat, this simple (though often overlooked) technique is a staple of good retail display. You’ll notice that she also uses the same technique on a table of party supplies.
display. An old frame utilizes wall space to show off jewelry pieces. I can picture (pun intended) this idea expanded into a grouping with frames of different sizes, each featuring a single piece of a coordinating jewelry collection or color story. I 
think this would be an ideal way to display jewelry in an art gallery. Thanks to the readers who sent in these last two pictures/ideas. If you have additional ideas for using rods, bars, frames or other non-traditional display fixtures, please share by clicking “comments” below and/or sending pictures via the “contact” link at the bottom of this page.
