Visual Merchandising Tips and Displays at AmericasMart

I’m just back from AmericasMart and excited to share a few fun displays. The wholesale trade show booths and showrooms are wonderful sources for creative display ideas and the Atlanta show never disappoints!

ChickeeBoom Road Runners Americasmart

ChickeeBoom jewelry display in the Road Runners LLC showroom at Americasmart

I was on the hunt for interesting display backdrops and this one from ChickeeBoom in the Road Runners showroom caught my eye. I like how the damask pattern is broken up with a wood insert for visual interest and pattern relief which keeps it from looking too busy. The trick with displaying jewelry – and other small items – is to draw the customer closer so they can clearly see the product.

Spartina 449 showroom at Americasmart

Spartina 449 showroom at Americasmart

I love bold graphics on a back wall to draw customers into the store or in this case, into the showroom. Color is key to this cohesive story in the Spartina 449 showroom at AmericasMart.

Heartstrings Jewelry at Grace Direct Bridgewater

Heartstrings Jewelry – Grace Direct showroom

The state-shaped boards in the Heartstrings window feature the new state collection. The Grace Direct/Bridgewater Candles showroom is well-known for their creative displays. Visit the Retail Details social media sites to see more from this showroom.

Gleeful Peacock booth AmericasMart

Gleeful Peacock booth at AmericasMart

State-themed charms are cleverly displayed on a large easel map in the Gleeful Peacock booth. I zoomed in to show the chalk graphic indicating these as Best Sellers. Customers want to know what’s “hot”. This is especially effective in gift stores where customers are looking for gift suggestions.

Thanks to AmericasMart for awesome hospitality and a great show, as always. Next stop for me is Las Vegas Market, followed by NYNOW. I hope to see you there. Join me for a seminar in Vegas and a panel of retail experts in NY.

Stay display inspired!

Retail Details blog, Becky Tyre~Becky

Leave a Reply

Your email address will not be published. Required fields are marked *