Display Tips: taking visual merchandising clues from products

For many gift retailers, the summer equals trade show season. Buyers are off to market centers to place wholesale orders. In addition to viewing new product introductions, taking advantage of show specials and educational opportunities, the savviest retailers spend some time “at market” gathering display inspiration and noting ideas for visual merchandising to create once the new merchandise arrives in-store.┬áIn planning showroom and booth displays, professional merchandisers and designers look to the products for simple display techniques that will catch the eye of potential buyers. Here’s a simple “before and after” table display I designed for Transpac Imports inside AmericasMart.

Assignment: Create a dynamic display for the introduction of Transpac’s Talking Totems.

Talking Totems at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems at Transpac Imports showroom at AmericasMart Atlanta

These colorful, meaningful message totems were to be displayed in the everyday section of the showroom, but they also were being introduced in holiday and Halloween versions in different areas of the showroom.

Challenge: Create eye-catching table displays that were cohesive enough for three locations in the showroom, but stood alone as feature displays.

Answer: Look for common colors or patterns throughout the everyday, holiday and Halloween versions of the products. The answer was clearly a black and white stripe.

Visual merchandising, Talking Totems "before" shot at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems “before” shot at Transpac Imports showroom at AmericasMart Atlanta

When I arrived, the talking totem table was in place, ready for the transformation. My supplies included round table cloths and some custom risers. Here’s the “after” shot of the every day line of talking totems:

Talking Totems "After" shot at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems “After” shot at Transpac Imports showroom at AmericasMart Atlanta

The bold, black and white stripes were perfect for the every day line, as well as the holiday and Halloween selections. I added red and black risers for varying heights within the display and I placed some gold risers in the holiday display. I used a woven, silk rope curtain tie-back to gather and secure the tablecloth around the pedestal tables. Honestly, steaming/ironing the tablecloths was the most time consuming part of this project.

I feel like the black and white choice was ideal to spotlight this fun product introduction and a great example of letting the product styling “speak to” the visual merchandising decisions. Buyers: Take notes and take pictures of the products you order, looking closely for clues to display ideas and the vendor showrooms are an amazing source for inspirations.

If you want to see some fun display ideas – and great products – visit the Transpac showrooms this summer at the shows. I enjoyed creating some of the visuals in their Atlanta showroom in Building 1, 19th floor #19-D12.

I hope to see you at the summer gift & home shows. Watch the Retail Details blog Facebook page for information about the panels and seminars I will be presenting at the shows. Follow us on Instagram, Twitter and Pinterest, too.

Stay display inspired!

~Becky

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