Every year, I look for holiday display ideas that are easy-to-implement but eye-catching and effective. This one is no exception. I have used this concept in various forms and it is one of the easiest displays ever:
All you need is a mannequin (or at least the bottom half of one). Gift wrap some boxes and use gift bags with your store name or store brands on them and stack them as high as possible. Don’t have a mannequin? Get a bicycle and create the same effect with boxes rising out of the basket. Prop variations: red wagon, toy box, sleigh, big red Santa’s bag, sled, hammock (for our warm winter location fans)… you get the idea. This particular image, above, is a window at Moschino.
In response to several requests for examples of how to cross-merchandise apparel and fashion accessories in a wall display, here’s a well-executed display at Lux Boutique in Naples, FL. This layout works for slatwall or any perimeter system that accepts hangrods and shelves. If you don’t have a system, you can purchase wall-mount hooks and brackets to achieve a similar merchandise pattern. Note the apparel facing forward for exposure and on the bar for selection. Adjustable height display hooks on stands are versatile, shown displaying handbags and apparel. Every store can use a few of these, as they are idea for countertop and table displays, as well. Consistent jewelry display forms complete the wall display collage.
Bird cages — new and vintage — are all the rage for store display these days. You have undoubtedly seen them as jewelry display fixtures, for which they are ideal. This fun idea at Camp Hollyhock in Portland Oregon uses a bird cage to display an infant onesie giving it quite a feature presentation.
Stay display inspired!
As always, thanks for spending a few minutes celebrating displays with the Retail Details blog. We invite you to submit images of your displays to be considered for inclusion the blog. See contact information in the sidebar of this blog.