Display. Sell. Repeat. Retail stores have been busy doing just that for the last month. It looks like retail traffic and sales figures numbers are up for the holiday season. Recent Shop Local campaigns had a positive impact on small store sales. I’ve heard reports from over 100 independent stores, touting positive December sales. I’d like to hear from my non-local store readers, as well. Hello Anthropologie, Macy’s & Disney 😉 I know there are thousands of you here. Display-wise, what worked? What dazzled? Can’t wait to see your transition windows from holiday to new years!
SALE TIME. “After Christmas” sales are in full swing, so let’s talk about SALE signage. Investing in some quality SALE lettering is worth the effort. Non-seasonal signs can be used over and over, year-round.
While window shopping this week, I came across this window at Thread in Winter Park, FL. Eye-catching letters hang around the necks of 4 mannequins, dressed in plain black tanks and jeans.
Here’s a DIY idea for unique sale signs that you can use in any type of store. I was reminded of the idea when looking at a picture on the facebook page of Lazy Jo Ranch Vintage Goods. Print your SALE words, as shown next to the inspiration picture. Use good quality paper, but something thinner than card stock works best. Roll the paper and secure it with a rubber band or ribbon for several hours. Unsecure it and roll it up small enough to fit into any clear bottle or jar. Once inside, it will expand to show clearly through the bottle. If you find the paper does not stay in place, you can add a little sand to the bottle which will help to secure the paper. SALE bottles can be easily placed into any display – print two pages for two sided usage, if needed. The bottles can be hung at varying heights in store windows or above apparel displays. Wine bottles can be corked with a message sign attached to the cork with a bent paper clip. Want a larger effect? Use clear vases. For a country look, use jars. For an elegant look, use perfume atomizers. Collect glassware that represents your store’s style and this idea will provide interesting, consistent SALE signage throughout your retail areas.
Creating messages with merchandise:
If you stock any items with monograms or lettering, take advantage of that by creating messages using the product. On that note, I leave you with CHEERS and a wish for a happy, healthy and prosperous new year!
Stay display inspired!