Last week, on Facebook, I asked retailers if they have incorporated Twitter and Facebook into their store identities by using the logos in their store windows, displays or signs. For this blog post, I hoped to be able to tell you exactly where to get your official social media stickers, but that information is not easily located. You can readily locate the links to download their logos and read page after page of rules for the use of such logos. I learned that Facebook has a rule stating that you should not use Facebook as a verb. I find that entertaining, because most brands would be flattered to become a verb. Ask Velcro, Google, Xerox, Hoover and Hula Hoop.
Catching Fireflies created a store window to promote involvement with their social media campaigns. They used this display to invite customers to join the firefly party online with their savvy social media pages. They have two stores in Michigan; Berkley and Rochester.
Little Cherubs Clothing in the Torquay, UK appears to have an official cling in their window.
Jean Genie in Manchester, UK, uses interior chalkboard signage to direct customers to their social media pages.
At their Brookhaven store in Georgia, Boogaloos uses two beautiful old doors in the background of their store window display. This is a lovely example of back drops that add to the interior store decor, as well. When possible, it is best to choose two-sided backdrops or display elements that allow for merchandise to be shown on both sides.
Ginger Boutique – located in Winter Park, FL and Bethesda, MD – shows how a double-sided backdrop provides a background for the mannequins in the window without completely obstructing the view into the store.
Display Eye Candy:
This CUP OF TEA display is courtesy of Anthropologie, who are internationally-known for their creativity in visual merchandising. Retail Details blog is pleased that the Anthro visual teams enjoy our visual merchandising blog and appreciate all the nice comments and notes. You guys are truly display inspired and inspiring! Thanks for sharing.
Coincidence? I think not…
This display is the first in a series of store displays that I will be featuring using armoires, hutches and desks as store fixtures. A few weeks ago, I was doing some research for a magazine article and admiring some museum store displays. They have done a nice job of using all surfaces for display, including the doors and drawers. Also, you may notice the use of the colors and the arrangement of the yellow and blues to bring contrast – and interest – to the display.
The coincidence, you may ask? This display is from the Swedish American Museum in Chicago, IL. As I type this blog post, my bags are packed to head to Sweden, as my daughter is getting married in Stockholm later this week. I have arranged to visit some retail stores there and I’m sure I’ll have lots of display pictures to share. Swedes are known for simple, but very creative displays and I hear they make great son-in-laws too!
Summer gift shows: Attending any markets this summer? We’d love to meet you. Send us your email address and we will keep you posted of where Retail Details will be and when. Dallas Gift Show is our first stop and Becky will be doing several seminars in the OneCoast showroom with SnapRetail. If you want to learn about blogging or visual merchandising, you will find her seminars listed on the Dallas Market Center website events calendar.
Stay display inspired!
Becky Tyre is a Florida-based journalist, visual merchandising consultant and display designer. She writes about retail topics, blogging and visual merchandising for national and trade publications. She is the owner and writer of the Retail Details blog at SwirlMarketing.com Email: SwirlMarketing@comcast.net