I’m a big fan of the display hook. Slatwall hooks and S-hooks have their place in visual merchandising, but decorative hooks can make most displays look richer.
This week, I have a new favorite display hook. It’s a hand and I like it hung palm up, palm down and sideways – exactly as they use them at Nest Interiors in Nashville, Tennessee. Made of coated iron with a distressed
patina finish, Nest uses these hands for a wall display of handbags. Also, spotted at Nest Interiors is an example of a product feature page. Framed and placed beside the products, the glossy page explains the craftsmanship and materials that make the product unique. This is similar to the prior blog discussion about showing magazine pages with your merchandise featured (from Retail Details 1-10-10 blog). 
Continuing with my hook obsession, Sofia Vintage in Chicago, Illinois combines utility with branding by using these alphabet letter hooks. They are the perfect size to draw attention without minimizing the merchandise – in this case, purses. Vintage purses are frequently objects of art and deserving of distinctive hooks.
Vases and clear glass containers are a
versatile staple in a visual merchandiser’s prop collection. Pictured here, the containers almost disappear while featuring the jewelry in a very dimensional way. This display designer at Salt of the Earth in St. Louis and Webster Grove, MO., chose the perfect backdrop to enhance each color story. Compliment versus contrast works here.
Stella Boutique in Laguna Beach, California, also uses a tall glass display vessel. This time it serves as a container for a normally untidy item to display – belts. I seldom see a unique belt display. Yes, that’s a challenge. I’ll await your emails with pics attached.
Thanks to all of you who have forwarded my blog to your friends and colleagues and joined the fan page on Facebook. Readership has more than doubled in the last month. You continue to send in worthy displays and I will share as many as the topics, space and time allow. Leave your comments below, including suggestions for future retail display blog topics, questions and merchandising challenges.
Tags: 3/50 Project, Barr Display, Gully's Discount Store Fixtures, Nashville Wraps, Nest Interiors, Nest Nashville, Retail Details, Retail Details Blog, Salt of the Earth, Sofia Vintage, Stella Boutique, www.swirlmarketing.com




Regarding the alphabet letters, I received the following idea via email from Martha, a former retailer in Brooklyn:
“I used similar letter hooks and painted them red. I used the letters S-A-L-E and hung them on a small wall to feature something on sale. I used two for clothing hangers, one for belts and scarves and one for necklaces or purses.”
Great idea, Martha. Thanks for sharing. This would be ideal for an on-going sale area. Let’s face it, “Sale” signs are not particularly attractive. ~Becky, Retail Details Blog
http://www.swirlmarketing.com
I have book mark your blog and will insist that all my staff at both stores read it every week! Thanks for offerring such a good resource.
Brandy
Ever y Collections, New York
I just love the hook idea, especially the red sale items. We may try that with our winter scarves! You are so right about “SALE” signs…
Future blog post idea: cute open/closed signs?
Thanks Natalie. I am working on a blog about signage in general – open/closed, sale, store policies, fitting room, etc. It will probably post in late March or April.
~Becky, Retail Details blog
http://www.swirlmarketing.com
I display belts in my boutique by fastening them on runs of a ladder. it is very effective in colour blocks on different runs of the ladder. Will try and get a photo for you.
I just checked out your blog. The photos are wonderful and so inspiring..and so many great ideas. I own my first shop, (consignment) in NY and am always searching for ways to be inspired for display as it is challenging when there …is usually one of each item. There is much mixing and matching to do creatively to have it all come together nicely. I now look forward to reading your blogs. Thanks again!
I had a chance to look at your blog and I love it! Great job! I’ll be sure to pass it along!
GREAT BLOG, I actually got a great idea from one of the pics-Thanks!