Archive for January, 2010

Store Displays for Belts, Bags & Baubles

Sunday, January 24th, 2010

I’m a big fan of the display hook. Slatwall hooks and S-hooks have their place in visual merchandising, but decorative hooks can make most  displays look richer. 

Nest Interiors - Nashville, TN

This week, I have a new favorite display hook. It’s a hand and I like it hung palm up, palm down and sideways – exactly as they use them at Nest Interiors in Nashville, Tennessee. Made of coated iron with a distressed patina finish, Nest uses these hands for a wall display of handbags. Also, spotted at Nest Interiors is an example of a product feature page. Framed and placed beside the products, the glossy page explains the craftsmanship and materials that make the product unique. This is similar to the prior blog discussion about showing magazine pages with your merchandise featured (from Retail Details 1-10-10 blog).

Sofia Vintage - Chicago, IL

Continuing with my hook obsession, Sofia Vintage in Chicago, Illinois combines utility with branding by using these alphabet letter hooks. They are the perfect size to draw attention without minimizing the merchandise – in this case, purses. Vintage purses are frequently objects of art and deserving of distinctive hooks.

Vases and clear glass containers are a

Salt of The Earth - St. Louis & Webster Groves, MO

versatile staple in a visual merchandiser’s prop collection. Pictured here, the containers almost disappear while featuring the jewelry in a very dimensional way. This display designer at Salt of the Earth in St. Louis and Webster Grove, MO., chose the perfect backdrop to enhance each color story. Compliment versus contrast works here.

Stella Boutique - Laguna Beach, CA

Stella Boutique in Laguna Beach, California, also uses a tall glass display vessel. This time it serves as a container for a normally untidy item to display – belts. I seldom see a unique belt display. Yes, that’s a challenge. I’ll await your emails with pics attached.

Thanks to all of you who have forwarded my blog to your friends and colleagues and joined the fan page on Facebook. Readership has more than doubled in the last month. You continue to send in worthy displays and I will share as many as the topics, space and time allow. Leave your comments below, including suggestions for future retail display blog topics, questions and merchandising challenges.

~Becky

Denim Displays – The Retail Details

Sunday, January 10th, 2010

 

Branches and twigs are currently popular in interior home decorating and frequently you will see similar trends in store displays.  Working well with denim, these displays give an ecological feel to a retail environment.

Privilege Clothing

Privilege Clothing - Surrey & Port Moody, BC

I can’t think of any product other than jeans, that need to be displayed backwards to sell effectively. Whether folded, draped or hung, jeans can be one of the trickiest apparel items to merchandise. Privilege Clothing in British Columbia is an excellent example of how this is done using wall shelves.

Photo credit: Melissa Hom, New York Magazine

There’s nothing unusual about jeans being folded on a table. However, using the jeans as table runners makes this display at Seven For All Mankind in NYC, much more eye-catching. The initial purpose of any display is to get a customer’s attention. The use of color, repetition, horizontal and vertical components make this display worthy of a second look.

Other than on mannequins, I do not have many examples in my archives of how to display jeans in a store window. Suspending them, as shown here, works because they made them look like they are jumping.  I’m sure preparing this window was quite time consuming, since you can tell that they positioned each jean strategically and stuffed them realistically. I’ll assume they used the old visual merchandising staple – fish line – but they may have used thin wire to help stabilize the jeans.

Notice the frame in the display photo to the right. It is an advertisement, possibly from a magazine featuring the jeans that are being displayed. For some reason, customers like to see how the jeans look “on” someone else and perhaps they like to purchase items that are from a magazine. Throw in a celebrity sighting and they will probably fly off the shelves. All kidding aside, framing magazine pages showing your products can be a great merchandising tool.  You may also find suppliers or sales reps that can provide you with ad copy for their lines.

Photo credit: Kim Weling

S-hooks are used in this picture from Miss Sixty to feature the jeans that are folded on the surrounding shelves in this photo by Kim Weling. The combination of the hanging bar, vertical and horizontal shelves make for a pleasing jean wall. If you look closely, you will see that the shelves are lined with a patterned paper for added interest. Add in a silver brick wall and you have an A+ display in my book.

OK. I know I asked for it when I suggested that readers send in pictures of denim displays, but I didn’t expect anything quite like this artistic expression from England. It reminds me of a rubberband ball, so I wonder if they are stretch jeans :-) Thanks for providing me a laugh and no, they don’t make your butt look fat!

~Becky