Archive for November, 2009

I (almost) hope you are too busy to read this retail display blog.

Tuesday, November 24th, 2009
Sugarplum Kids - Alpharetta & Duluth, GA

Sugarplum Kids - Alpharetta & Duluth, GA

As we start the busy Holiday retail season, I thought I’d feature a few especially nice displays. I’ll start with the cutest OPEN sign ever! Sugarplum Kids, with locations in Alpharetta and Duluth, Georgia sells designer clothing for babies and kids, but they chose a onesie to use as their OPEN sign. What a clever way to showcase their product. And, no, I didn’t ask them if it says CLOSED on the backside.

Swagger Gifts - Cary, NC

Swagger Gifts - Cary, NC

I like versatile displays and efficient usage of space, so I applaud the way Swagger Gifts, of Cary, North Carolina, stacked their tables for this Christmas display. Anytime you can build your display upward, it increases the merchandise per square foot ratio in your store. I am a big fan of tiered tables and these classic white, coordinated - but not matching - tables stack up nicely in this pretty shop.

 

 

 

Tracy b - New Haven, CT

Tracy b - New Haven, CT

Look closely and you will see that the hanging props in this store window are made from rolled up newspaper and joined with ornaments in the center to create decorative bursts. This winter wonderland window is at Tracy b  in New Haven, CT. I am sure that it could be made into a year-round concept by rolling up colorful pages from magazines and using spring flowers in the center.

 

 

 

 

 Chicky Bella in Chandler, Arizona, uses a glass dome pedestal pastry
Chicky Bella - Chandler, AZ

Chicky Bella - Chandler, AZ

plate to feature a couple of hats.

Love it!

Enough said.

 

 

 

 

Shoefly and Sox - Ukiah, CA

Shoefly and Sox - Ukiah, CA

This next display is a shoe table at Shoefly and Sox in Ukiah, CA. It’s a great layout with just the right amount of display props. Suitcases are one of my favorite props for most any type of store. I will be featuring more suitcase display ideas in upcoming blogs, but I think this one is especially nice.

Salutations Home - Pasadena, CA

Salutations Home - Pasadena, CA

I hope that your stores are busy for the holidays and that you also find some time for family and friends. When you do, I hope you sit at a table as lovely as this one displayed at Salutations Home in Pasadena, CA.

Thanks for taking a few minutes to read my blog. Keep sending in your display pictures and ideas. You can click COMMENT, below, to join in the conversation, but please do so at the bottom of this blog post, not the bottom of the page. As always, feel free to forward this blog to your friends and colleagues. You can join the RETAIL DETAILS page on Facebook to get early notification of new blog posts. Special thanks to Nashville Wraps who recently joined the blog as a sponsor.

Swirl Girl, Swirl Marketing, Becky Tyre~Becky

Framed, again… and still tickled pink!

Sunday, November 15th, 2009

Thanks for sending in your great pictures. I especially like the ones where you follow up on an idea that we have talked about or spotted it being used elsewhere. I look forward to seeing your holiday windows. Please send them soon.

Monkee's: Numerous locations in NC and surrounding states

Monkee's: Numerous locations in NC and surrounding states

October was Breast Cancer Awareness Month and here are a few shops and how they incorporated the pink into their displays. The Monkee’s stores had a “WE WEAR PINK” campaign.

Bullfish Baldwin Park, Orlando, FL

Bullfish Baldwin Park, Orlando, FL

 Bullfish incorporated existing pink merchandise into a display with pink ribbon items. The black boxes provide a nice contrast to draw your eye to this display.Pink Pumpkins Blog Pic

 

 

 

 

 

A reader sent me this picture of these pink painted pumpkins and I’m waiting to see the follow-up picture. It is an obvious way to merge the Breast Cancer Awareness and Halloween themes of October.

Last month we talked about the use of picture frames as display props.  Below you will see a few of the many display pictures I received using the frames in various ways. Several retailers even used frames in their pink displays.

Bijuju - Myrtle Beach, SC

Bijuju - Myrtle Beach, SC

 

Bijuju Accessory Boutique “Painted the Town Pink” and featured pictures of breast cancer survivors into their pink ribbon display. Note the use of the frames and bulletin board.

 

 

 

 

 

Zovo Lingerie created this “Fight for the Cure” store window using framed custom-designed bras

Zovo Lingerie - Seattle, WA

Zovo Lingerie - Seattle, WA

that were designed by students from the Seattle Art Institute.

The Velvet Fly - Boston, MA

The Velvet Fly - Boston, MA

More frame displays: The Velvet Fly in Boston uses this ornate frame for displaying earrings. I suspect this was once a mirror, but now frames fine screening, ideal for jewelry displays.

 

 

Tracy b Boutique - New Haven, CT

Tracy b Boutique - New Haven, CT

Tracy b in New Haven is well known for their store windows. You will see them featured again in upcoming blogs. This one uses suspended empty frames, painted white, to enhance the black and white clothing theme.  

The Attic - Pennsylvania

The Attic - Pennsylvania

The Attic, with several locations in Pennsylvania, uses empty frames in several ways. You can see one framing a hook on the wall to feature a single

The Attic

The Attic

outfit and the other picture shows them using frames on the dressing room doors – a frequently overlooked area of potential display space.

Bliss - Knoxville, TN

Bliss - Knoxville, TN

Corkboard makes another useful backing for the display area of a frame. T-pins or push pins secure small items securely.  As shown here, BLISS uses cork backing to display charms. If you do not like the look of cork, it can easily be covered with fabric or wrapping paper for a different look.

 

 

Accessory Appeal - McMinnville, OR

Accessory Appeal - McMinnville, OR

Mismatched suspended frames lined with what appears to be wrapping paper make an interesting outline for single shoes in this store window of Accessory Appeal. They also use several frames at the floor level to feature jewelry. Wrapping paper can be an inexpensive and easily changed medium for themed windows and holiday displays.

Edit Shoppe - Alberta, Canada

Edit Shoppe - Alberta, Canada

A tall frame leans against a blank wall to feature a single dress. This picture is from the group gallery of photos at Edit Shoppe’s Facebook group.  Check it out, there are other good display ideas there.

Speaking of Facebook… join the facebook page for this blog by searching RETAIL DETAILS or through this link: http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.facebook.com%2Fpages%2FRetail-Details%2F149169459264%3Fref%3Dmf&h=1e7139cc0718f5c6e742fc0aecfa378c

You can view all prior blog posts and pictures on Facebook and it’s a great way to be notified immediately when a new blog article is posted.

RETAIL DETAILS: Who handles the visual merchandising at your store? Store display is a great way to include all retail staff in the operations of a shop.  You may find hidden talents in your staff, as well.

Note to all readers: Please “comment” at the bottom of this blog post, not the bottom of the page (after prior posts). Older posts – and their comments – will start to drop off as new posts occur. Thanks! Submit your pics to: Becky@swirlmarketing.com

Swirl Girl, Swirl Marketing, Becky Tyre~Becky