Archive for October, 2009

Store displays that tickle-me-pink

Wednesday, October 28th, 2009
Tickled Pink, Seymour CT

Tickled Pink, Seymour CT

Pink tickled

Tickled Pink:  During my recent trip to Connecticut, I saw this example of name branding in the window of an eclectic gift shop in Seymour. The pink pails are clearly marked with neatly printed letters in the name of the store. The store manager told me that she changes the pail contents frequently to represent sales or seasons.

Bike-SeibuInspiration Display:
Let’s face it, men’s departments frequently have less than interesting props. I applaud the Seibu Store in Japan for sharing the inverted bike idea. Bravo.

lacy fence 3inch

               Lacy Fence:
As a follow up to the Blog Post dated 10-13-09, where we discussed using chain link fence in displays, a client sent me this
picture of fencing being “laced”.

Anthropologie_Xmas_2008

Christmas Windows:
I am anxiously awaiting seeing all your holiday windows. Here’s one of my favorites from last year.

Send your display pictures and ideas to:

Becky@swirlmarketing.com

Click “comment” right below this blog post to share your thoughts on the blog.

Swirl Girl, Swirl Marketing, Becky Tyre

~Becky

Store displays with ladders and fences and dowels, oh my!

Tuesday, October 13th, 2009
Stylish Stork, Boise, ID

Stylish Stork, Boise, ID

Wow! It seems that store display is quite the fun topic to discuss. I have enjoyed reading all your emails and comments and browsing through the many pictures submitted from several countries.  Keep ‘em coming. I’ll share as many as I can.

Rate The Display:
This windowbox flower display is (almost) too cute for words. Kimberly from The Stylish Stork in Boise, Idaho, submitted this picture of a clever cap display that she created herself. What a great way to display items that are not usually so easy to feature.

Alternative Fixtures – Ladders:  Caci of CashmereRed in Telluride, Colorado, uses this ladder display to showcase their elegant soft scarves. I’ve seen less elaborate ladders used to show jeans, towels and men’s ties, but the shape of this ladder display makes it much more eye-catching.    

Cashmere Red, Telluride, CO.

CashmereRED, Telluride, CO.

The addition of the hooks maximizes the usable display space. Caci tells me that all of the fixtures at CashmereRED are custom-made for the store.

Honey Bunch, Toronto

Honey Bunch, Toronto

Nicole of Honey Bunch in Toronto shows us this vintage ladder that she uses to display baby blankets. Nicole frequently uses antique and refinished items for display fixtures in her shop. I like that the ladder does not take up much floor space or wall width and would be easy to move around providing flexibility amongst departments.

Fall Displays: The Cook’s Nook in McPherson, Kansas, is a gift and gourmet store. A reader suggested that I check out their website for display ideas. They do a very nice job of incorporating their products into their fall displays. They were gracious enough to let me post them here to share. I bought some candy corn today, so it must be fall here in SW Florida. Sometimes we need store displays to let us know about season changes around here!

McPherson, Kansas
The Cook’s Nook, McPherson, Kansas

Cooks Nook Fall 2 - 3 inch

 
 
Inspirational Display Idea of the Month:
This next idea is not so simple to create, but can be easily changed once erected and definitely worth the effort. I have used chain link fence as a store window backdrop in the past, but a new product that I stumbled on inspires many more ideas. You have probably seen plastic cups lodged into fencing to spell words  (think local high school pep rally days). Designed as an Dixie_Cups 3 inch red cupsalternative to such plastic cups, Put-In-Cups are multi-colored snap-in plastic pieces that you can Put in cups 1use to create words or designs in chain link fences.  You can buy fencing in various widths & heights at most hardware stores and build your own fence or consider using a pre-made gate or two. Years ago, I saw a wall-mounted gate used to display Gate 2inchearring cards, necklaces and belts. The display was softened by intertwining  colorful scarves. I wish I had taken a picture back then, but I think you can get the idea. It’s simple to attach merchandise to fencing with S-hooks or apparel hangers and easy to change it, making it a versatile “fixture” that could work in a store window or on Dixie_Cups 3.5 inch colorsa blank wall. I hope you enjoy this pictorial fencing story and be sure to Fence Roll 2inchsend in pictures and ideas if you get inspired to create a fence display!

Thanks for reading Retail Details, a blog discussion and source for topics relevant to retailing, with an emphasis on product merchandising and store display. I hope this blog gives you some useful ideas and inspirations. I look forward to hearing your ideas, too. Submit your pictures or input through the contact link at the bottom of this page. I look forward to an open exchange of ideas and welcome your comments.

Please share this blog with your retail colleagues and  friends!

Swirl Girl, Swirl Marketing, Becky Tyre

~Becky