Retailers: I hope you take notes when you see interesting display ideas at trade shows. I know you are focused on the search for unique products to sell in your stores, but the same merchandising that attracted you to the booth or showroom may be ideal for displaying the products in your shop. Part one features display inspirations from my recent trip to AmericasMart in Atlanta:
I love a good story — visual and otherwise — so a “cause map” always catches my eye.
In Uganda alone, over 8 million people lack access to safe water, equivalent to the population of New York City. SIPS is out to change that by delivering a clean, sustainable sip that promotes access to potable water for communities in Uganda. With every purchase, buyers are helping them drill a well for a village in need.
Candle wick spools and small pots of greenery create a natural feel to the visual merchandising in the SIPS wholesale booth. The continuity of color theme, as shown throughout the booth, translates well to a retail environment by defining an area. Note the use of “multiples” in the props as it creates visual interest and impact.
Hint: You could use inexpensive spools of twine to create a similar effect. They come in many sizes and colors.
TIP: Ask vendors if their images are available for promotional use.
At times, vendors have marketing materials available for retailers to use in-store. Marketing post cards make great display signs and some vendors will provide product photography that you can use in your social media to promote the line when it arrives in your store.
Stay tuned for more coverage from the summer gift shows. Stay display inspired!