NY Now Trade Show Booths part one

Trade shows are a key place where buyers and sellers meet. With a bit of research, trade show booths can be designed to attract potential customers, draw them in and dazzle them to close a deal.  A booth should be remarkable enough to create a positive memory of a product or company in the mind of potential customers or clients. This month, I walked the aisles of NY Now at the Jacob K. Javits Convention Center and gathered pictures of some effective booth designs and trends in visual merchandising. Enjoy and stay display inspired!

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Attract attention with colors, textures and shapes for visual interest.

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A closer look at the tissue paper installation at Seedling’s booth:

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Paper Mart had a bold booth topped by a giant, attention-grabbing bow.

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Square panels displayed paper goods and trims showing colors, prints and textures in interesting configurations that encouraged customers to touch.
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Hester and Cook always has lovely permanent showrooms at the major market centers and the vibe continued in the trade show booth where paper flows like fabric in displays that are elegant, yet approachable.

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Emily McDowell’s dress made of cards was a big hit at the National Stationery Show in May and it made an encore appearance at the NY Now summer show.

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Creating unique displays that are instagram-worthy or an invitation for a selfie shot, invite customers to pause at a booth providing opportunities for product introductions and sales.

Stay tuned for additional blog posts about booth lighting, signage, branding and more of our favorites from the NY Now show!

Stay display inspired!

Stores That Shine! Display Contest Launch

August 2015: Paddywax Candles, Gifts & Decorative Accessories and Retail Details blog join forces to sponsor the Stores That Shine! store display contest. Brick and mortar stores in the US are invited to submit images of displays that include Paddywax Candles for a chance to win a bundle of prizes including free product, a magazine feature, a visual merchandising consultation and magazine subscriptions. Scroll to the bottom image in this post to view the contest flyer with details and visit http://bit.ly/GDAcontest for the official rules and entry instructions.

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Need some ideas and inspiration for candle displays? Here are a few from Paddywax Candles social media pages and pinterest boards.

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Showrooms at the gift shows are great resources for display ideas. Take notes and pictures when at market. Many of the showrooms and vendors post pictures on instagram and facebook, so follow your favorites for more inspiration!

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Browse magazines, blogs and gift guides for display theme inspirations.

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Photograph your displays with social media in mind and search instagram for flatlay ideas that provide inspiration for display combinations and interesting use of props.

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Customers like to see products in use and styled in realistic settings, so they can envision the merchandise in their homes.

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Cross merchandise brands and products for visual interest. Contest entries may contain products from other lines mixed with Paddywax Candles.

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Submissions will be accepted through October 9, 2015 and the winner will be announced on December 1, 2015.

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GOOD LUCK in the contest. We can’t wait to see your STORES THAT SHINE!

 

 

Altar’d State Store Spotlight: Celebrating Visual Merchandising and Store Displays

 

Retail Details blog Altar'd State Cincinnati OH visual merchandising

Altar’d State Cincinnati OH location

What first caught my eye about the Altar’d State stores, were the recessed, framed display areas on the walls. This feature allows for deeper shelves without protruding out into the retail walk space.

 

Retail Details blog Altar'd State Mason OH visual merchandising

Altar’d State Mason OH location

Area rugs spotlight display tables and those ceilings are fabulous, with charming lighting, too.

 

Retail Details blog Altar'd State Charlottesville VA visual merchandising

Altar’d State Charlottesville VA location

Display Tip: Note the arrangement of the display tables in the above image. Tables with varying sizes add visual interest and in some cases, allow tables to nest or overlap a bit. The industrial pipe rolling racks are smaller than many standard sizes, allowing for more flexibility in placement. I like how they frame a corner of the table display grouping in the photo, above.

 

Retail Details blog Altar'd State Charlottesville VA visual merchandising store spotlight

Altar’d State, Charlottesville VA location

Each of the locations has a unique personality, but similar fixtures and staging techniques stay true to the brand.

 

Retail Details blog Altar'd State Charlottesville VA visual merchandising

Altar’d State Charlottesville VA location

Half-round display tables are one of my favorite fixtures as they can be combined to make a round table, placed flush against a wall or serve as endcaps for display tables, as shown in the jewelry area in the image, above.

 

Retail Details blog Altar'd State Cumming GA visual merchandising store

Altar’d State Cumming GA location

Note the zig-zag placement of the doors that serve as a backdrop for the denim display. Hinging doors allow for expanding or contracting depending on the width needed and can also fold flat for storage when not in use.

 

Retail Details blog Altar'd State El Paso TX visual merchandising store

Altar’d State El Paso TX location

The rustic-chic theme is charming and I applaud the attention paid to details in the visual merchandising.

 

Retail Details blog Altar'd State Knoxville TN visual merchandising

Altar’d State Knoxville TN location

The Altar’d State brand was born in 2009 with one store with a mission to fill a gap in the retail industry and change the world for the better and they currently have almost 50 stores in the United States. Brian Mason and Aaron Walters met while working for a large clothing chain and opened the first Altar’d State location in Knoxville, TN. Driven by the desire to give back to those in need,  Altar’d State has donated over $1,100,000 to various charities.

All images courtesy of Altar’d State.

Stay display inspired!

Retail Details blog, Becky Tyre, Swirl Marketing ~Becky

Display Trends: Pinwheels & Paper Props

A quick poll on Facebook revealed that our readers want more do-it-yourself display ideas. We are happy to oblige. Pinwheels are one of my favorite DIY display items. They represent whimsy, fun and a party atmosphere. Typically, we think of them for Spring or Summer, but pinwheels are fun display components for Halloween, Valentine’s Day, Back-To-School and December Holidays, too. Interesting paper choices make all the difference.

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Just Be is a store in North Carolina that celebrates things handmade, fair trade and American made gifts in two locations, Burlington and Greensboro. Stocking jewelry, journals, candles and clothing, the gift stores truly have something unique for everyone on a gift-givers list. The shops are beautifully merchandised and they have fun windows. Here are a few pictures of their recent pinwheel displays and a couple of bonus store shots just for fun. Enjoy!

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And in the store window…

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We owe a shout-out of thanks to our friends at Crystal Media for telling us about the lovely Just Be shops and the fun displays!

Retail_Details_blog_visual_merchandising_Just_Be_4Just Be’s sign for a “window in progress” is cute and serves as a teaser to bring customers back to see the results.

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Want to make some pinwheels for displays in your store? Do an internet search for “pinwheel tutorial” and you will find many templates, videos and step-by-step instructions. We’d love to see your results and consider your displays for inclusion in this blog or our social media (links in the sidebar). Thanks and, as always…

Stay Display Inspired!