Trade shows are a key place where buyers and sellers meet. With a bit of research, trade show booths can be designed to attract potential customers, draw them in and dazzle them to close a deal. A booth should be remarkable enough to create a positive memory of a product or company in the mind of potential customers or clients. This month, I walked the aisles of NY Now at the Jacob K. Javits Convention Center and gathered pictures of some effective booth designs and trends in visual merchandising. Enjoy and stay display inspired!
Attract attention with colors, textures and shapes for visual interest.
A closer look at the tissue paper installation at Seedling’s booth:
Paper Mart had a bold booth topped by a giant, attention-grabbing bow.
Hester and Cook always has lovely permanent showrooms at the major market centers and the vibe continued in the trade show booth where paper flows like fabric in displays that are elegant, yet approachable.
Stay tuned for additional blog posts about booth lighting, signage, branding and more of our favorites from the NY Now show!
Stay display inspired!