Visual merchandising: fun or frustrating?  With store displays, is it the idea or the execution that retailers find most challenging? We are here to help. Stay display inspired with the Retail Details blog, as we continue sharing fun display ideas in our blog posts throughout 2012!

Display. Sell. Repeat.

These earrings are made from guitar strings and we LOVE this literal display at The Shoppes on Main in Franklin, TN.

Tricky products to display: PILLOWS

We have several requests for pillow display ideas. How about shelves? This display is from Company C.

Pillows in a hutch display at Clay & Cotton at their store in Louisville, KY.

 Clay & Cotton utilized benches and tables for this pillow display in the Saint Louis store.

Props and display staging:

Stunning western props for this jewelry display from Love Tokens Jewelry.

Showroom Displays – a great resource:

Retailers are smart to take note of visual merchandising ideas when visiting wholesale markets. This map dress display is from the showroom window at the Curly Girl showroom in Atlanta.

Signage idea: These are obviously house numbers, but wouldn’t they make a cute sign for a WINE area in a shop?

Retail Details on the road:

We visit showrooms and stores for paid consultations, but we also shop wherever we go! New Years Eve found us in Winter Park, FL, where we found a lovely shop, Angela Neel Interiors. This clawfoot tub was filled with apothecary jars in varying heights and sizes. An elegant, fun display for specialty soaps.

Stay display inspired!

~Becky

The Retail Details blog is accepting a few new sponsors and advertisers in the sidebar of the blog for 2012. Please contact us for rates, email swirlmarketing (at)comcast.net

Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog, also on facebook. Becky is the Trends Editor at GIFT SHOP Magazine.

Display. Sell. Repeat. Retail stores have been busy doing just that for the last month. It looks like retail traffic and sales figures numbers are up for the holiday season.  Recent Shop Local campaigns had a positive impact on small store sales. I’ve heard reports from over 100 independent stores, touting positive December sales. I’d like to hear from my non-local store readers, as well.  Hello Anthropologie, Macy’s & Disney ;-) I know there are thousands of you here. Display-wise, what worked? What dazzled? Can’t wait to see your transition windows from holiday to new years!

SALE TIME. “After Christmas” sales are in full swing, so let’s talk about SALE signage. Investing in some quality SALE lettering is worth the effort. Non-seasonal signs can be used over and over, year-round.

While window shopping this week, I came across this window at Thread in Winter Park, FL. Eye-catching letters hang around the necks of 4 mannequins, dressed in plain black tanks and jeans.

Here’s a DIY idea for unique sale signs that you can use in any type of store. I was reminded of the idea when looking at a picture on the facebook page of Lazy Jo Ranch Vintage Goods. Print your SALE words, as shown next to the inspiration picture. Use good quality paper, but something thinner than card stock works best. Roll the paper and secure it with a rubber band or ribbon for several hours. Unsecure it and roll it up small enough to fit into any clear bottle or jar. Once inside, it will expand to show clearly through the bottle. If you find the paper does not stay in place, you can add a little sand to the bottle which will help to secure the paper. SALE bottles can be easily placed into any display – print two pages for two sided usage, if needed. The bottles can be hung at varying heights in store windows or above apparel displays. Wine bottles can be corked with a message sign attached to the cork with a bent paper clip. Want a larger effect? Use clear vases. For a country look, use jars. For an elegant look, use perfume atomizers. Collect glassware that represents your store’s style and this idea will provide interesting, consistent SALE signage throughout your retail areas.

Creating messages with merchandise:

If you stock any items with monograms or lettering, take advantage of that by creating messages using the product. On that note, I leave you with CHEERS and a wish for a happy, healthy and prosperous new year!

Stay display inspired!

~Becky