Green Roof at Javits Center

I realize it is a bit off-topic from my usual visual merchandising posts, but I had the privilege of attending a press tour of the Green roof of New York City’s Jacob K. Javits Convention Center during the NYNOW show and I want to share the unique experience with you. Many of our blog followers attend trade shows in this building, so knowing what goes on downstairs in the complex makes the upstairs even more of a fascinating contrast. I’m glad I took notes and a photographer!Javits Center nynow

Before heading to the roof, Tony Sclafani, senior vice president and chief communications officer told us about how the thousands of the Javits Center’s highly reflective glass panels were replaced with less reflective, pixilated glass panes outfitted with a bird-deterring dot pattern. The new glass helped to improve the building’s overall energy efficiency and has led to a staggering drop in bird strikes, which had been an issue and cause of some poor press coverage in the past. Not only is the Javits Center significantly less of a contributor to bird injuries and deaths, the building is now a bona fide haven for urban wildlife.

Javits green roof nynow

My first impression was how peaceful it is up there. Spanning nearly 7 acres, it is by far the largest green roof in New York City. Seventeen stories above Midtown Manhattan, the soil and plants of the roof absorb water from storms reducing run-off. Heating and cooling costs are down 25 percent.

javits center nynow green roof

The brown box is a kestrel box, installed to create a safer environment for American kestrels, which have been spotted on the top of the Javits Center. Kestrels are a bird species not usually found on green roofs in New York City. At least eleven species of birds have made the plant-covered roof their home. And bats, too.

javits green roof nynow14 types of sedum, flowering succulents grow in thick mats covering an area roughly equal to the size of five football fields.

javits green roof nynow

The views are spectacular! I suspect the people living in those high rises enjoy the view of the green roof, as well.

javits green roof nynow

More green roof area is planned for the next round of building renovations and will include a public accessible green terrace. So, if you are one of the more than 2 million visitors that attend the hundreds of events at the Javits Center, stay informed of the progress, so that you may have a future experience of the green roof, too!

Thanks to the Javits Center staff and NYNOW Market for this amazing opportunity!

Read more about green roofs at Audubon.org and to see the Javits Center live green roof cam, click here.

 

Branching Out: Store Displays

Birch_A_title_image It’s hard to think of a display trend more prevalent than the use of birch in visual merchandising this past year or so. I’ll share a few of my favorites from the collection of images I call Branching Out. Enjoy and stay display inspired!

Birch_Anthro_A

Anthropologie may have started this trend.

Birch_Anthro_C Birch_Anthro_B

Anthropologie, Naples FL. Image credit: Loran Tyre, Retail Details blog

Roost & Co., Beverly, Massachusetts

Roost & Co., Beverly, Massachusetts

Fortunata Display at AmericasMart Atlanta

LL BEAN

LL BEAN

Birch_Marie_Belle_NY

Marie Belle NY

Birch_risers

Two's Company Cupcakes and Cartwheels display at NYNOW

Two’s Company display at NYNOW

Laurel Denise jewelry display at NYNOW

Laurel Denise jewelry display at NYNOW

Birch_B_shelves

Birch display DIY using foam core

Birch display DIY using foam core

Birch display DIY: paper

Birch display DIY: paper

SANTA via Faith Bartrug Design

SANTA via Faith Bartrug Design

BIRCH via Tripar Displays

BIRCH via Tripar Displays

And finally, this is the inspiration for an upcoming jewelry display…

Birch_Earring_Art

…so stay tuned to see how that turns out.

Stay display inspired!

 

Visual Merchandising Tips and Displays at AmericasMart

I’m just back from AmericasMart and excited to share a few fun displays. The wholesale trade show booths and showrooms are wonderful sources for creative display ideas and the Atlanta show never disappoints!

ChickeeBoom Road Runners Americasmart

ChickeeBoom jewelry display in the Road Runners LLC showroom at Americasmart

I was on the hunt for interesting display backdrops and this one from ChickeeBoom in the Road Runners showroom caught my eye. I like how the damask pattern is broken up with a wood insert for visual interest and pattern relief which keeps it from looking too busy. The trick with displaying jewelry – and other small items – is to draw the customer closer so they can clearly see the product.

Spartina 449 showroom at Americasmart

Spartina 449 showroom at Americasmart

I love bold graphics on a back wall to draw customers into the store or in this case, into the showroom. Color is key to this cohesive story in the Spartina 449 showroom at AmericasMart.

Heartstrings Jewelry at Grace Direct Bridgewater

Heartstrings Jewelry – Grace Direct showroom

The state-shaped boards in the Heartstrings window feature the new state collection. The Grace Direct/Bridgewater Candles showroom is well-known for their creative displays. Visit the Retail Details social media sites to see more from this showroom.

Gleeful Peacock booth AmericasMart

Gleeful Peacock booth at AmericasMart

State-themed charms are cleverly displayed on a large easel map in the Gleeful Peacock booth. I zoomed in to show the chalk graphic indicating these as Best Sellers. Customers want to know what’s “hot”. This is especially effective in gift stores where customers are looking for gift suggestions.

Thanks to AmericasMart for awesome hospitality and a great show, as always. Next stop for me is Las Vegas Market, followed by NYNOW. I hope to see you there. Join me for a seminar in Vegas and a panel of retail experts in NY.

Stay display inspired!

Retail Details blog, Becky Tyre~Becky

Display Tips: taking visual merchandising clues from products

For many gift retailers, the summer equals trade show season. Buyers are off to market centers to place wholesale orders. In addition to viewing new product introductions, taking advantage of show specials and educational opportunities, the savviest retailers spend some time “at market” gathering display inspiration and noting ideas for visual merchandising to create once the new merchandise arrives in-store. In planning showroom and booth displays, professional merchandisers and designers look to the products for simple display techniques that will catch the eye of potential buyers. Here’s a simple “before and after” table display I designed for Transpac Imports inside AmericasMart.

Assignment: Create a dynamic display for the introduction of Transpac’s Talking Totems.

Talking Totems at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems at Transpac Imports showroom at AmericasMart Atlanta

These colorful, meaningful message totems were to be displayed in the everyday section of the showroom, but they also were being introduced in holiday and Halloween versions in different areas of the showroom.

Challenge: Create eye-catching table displays that were cohesive enough for three locations in the showroom, but stood alone as feature displays.

Answer: Look for common colors or patterns throughout the everyday, holiday and Halloween versions of the products. The answer was clearly a black and white stripe.

Visual merchandising, Talking Totems "before" shot at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems “before” shot at Transpac Imports showroom at AmericasMart Atlanta

When I arrived, the talking totem table was in place, ready for the transformation. My supplies included round table cloths and some custom risers. Here’s the “after” shot of the every day line of talking totems:

Talking Totems "After" shot at Transpac Imports showroom at AmericasMart Atlanta

Talking Totems “After” shot at Transpac Imports showroom at AmericasMart Atlanta

The bold, black and white stripes were perfect for the every day line, as well as the holiday and Halloween selections. I added red and black risers for varying heights within the display and I placed some gold risers in the holiday display. I used a woven, silk rope curtain tie-back to gather and secure the tablecloth around the pedestal tables. Honestly, steaming/ironing the tablecloths was the most time consuming part of this project.

I feel like the black and white choice was ideal to spotlight this fun product introduction and a great example of letting the product styling “speak to” the visual merchandising decisions. Buyers: Take notes and take pictures of the products you order, looking closely for clues to display ideas and the vendor showrooms are an amazing source for inspirations.

If you want to see some fun display ideas – and great products – visit the Transpac showrooms this summer at the shows. I enjoyed creating some of the visuals in their Atlanta showroom in Building 1, 19th floor #19-D12.

I hope to see you at the summer gift & home shows. Watch the Retail Details blog Facebook page for information about the panels and seminars I will be presenting at the shows. Follow us on Instagram, Twitter and Pinterest, too.

Stay display inspired!

~Becky