You may have noticed that we have been a bit quiet on the blog lately. That’s because we have been listening, learning and planning ways to move Swirl Marketing and the Retail Details blog business forward.
OLD NEWS: The Retail Details blog has — and always will be — a visual merchandising resource to help you stay display inspired. After starting the blog in 2009, we became #1 on Google for visual merchandising images and store display ideas. It was obvious that “store displays” were a VERY popular topic. Then came the Pinterest phenomenon. Each month our blog analytics showed more and more visitors finding us via Pinterest and we started sorting what images to put on the blog versus Pinterest versus Facebook to keep our content fresh in each area.
GOOD NEWS: It quickly became obvious that our Facebook and blog images were migrating to Pinterest, so THANKS for all the pins and re-pins (and special thanks to those who credited SwirlMarketing.com or Retail Details blog as the source).
BAD NEWS: #1 – We started to feel redundant. #2 – We found it increasingly difficult to properly credit the sources of the images submitted to us for blog inclusion. You see, we were always so proud that we credited our sources and linked back to the photographer, store or website of the images we shared on the blog.
SMART NEWS: We decided to take a step back, observe the industry and talk to hundreds of friends and colleagues about the visual merchandising, social media and retail industries. A few months ago, we decided to be quiet and listen — and for those of you that blog, you know that is not an easy task.
EXCITING NEWS: We are back and ready to re-launch the Retail Details blog new version, so stay tuned! The new format will still include images of fabulous retail displays, but we plan to put our retail and visual merchandising knowledge to better use by providing many do-it-yourself DIY display ideas and creative ideas for using (or building) unique props. We hope you will join us. Welcome (back)!
A little background: The Retail Details blog is a division of Swirl Marketing, owned by Becky Tyre. That’s me:
Becky Tyre, owner Retail Details blog
I have been in retail for most of my life and have always been fascinated with visual merchandising. I have worked for and with major retailers and independent stores. I am a visual merchandising consultant, social media content provider and I love being the Trends Editor for GIFT SHOP Magazine. I recently accepted a position as a stylist for a new company Style Stages – more about that soon!
4 jobs = the perfect way to avoid the “empty nest” issues now that the kids are grown and off on their own. Right?
Personal life? Actually, yes! I love to play poker. I enjoy spending time with friends and family and visiting stores – mixing business and pleasure. My husband has even become a photographer to join me at work and play. I am a dog lover, a feminist and a localist – supporting the shop local movement, but for me “local” means independent as I am away from home so much.
Thanks for visiting the Retail Details blog. Most of the blog posts will be from me, but Retail Details is a network of visual merchandisers and retailers, so you will see more “we” than “me” around here.
Please see the ABOUT page for contact information — email addresses and social media links – and we appreciate if you click LIKE at the top of this blog page. We are planning to be back at #1 in the search engines soon!
I’m off to the Dallas Market Center for the gift show this week. I’m judging The Next Big Thing contest. Hope to see some of you there. Stay display inspired!