January 29th, 2012
Visual merchandisers tell stories using merchandise, color, lighting and props, not words. Well, maybe a few words now and then.
The New Year’s window in Lancaster, PA, clearly states a resolution for 2012. My Aunt Debbie is an enchanting boutique featuring handcrafted fashion and accessories by independent, mostly-local designers. Inside you will find a collection of curious clothing and innovative accessories, with an emphasis on creative re-use. In other words— a story.
Sometimes the display story is a vignette compiled by gathering merchandise with a single theme and using props to fill the page. At trade shows and showrooms, vendors group their products into collections. This Mud Pie display in the OneCoast showroom at Dallas Market Center, has a sealife theme with neutral colored merchandise. The visual team chose a lovely ocean blue for the anchor wall and added some seashells for effect.
More showroom displays:
Pallets started to show up at the summer shows last year, following an interior decor trend. At the NYIGF this week, several booths used pallets in their merchandising and this one stands out due to the juxtaposition of the handmade porcelain and stoneware from dbO Home against the rough wood of the pallets.
We love the Tokyo Bay area inside The Portico Collection showroom at the Dallas show earlier this month. View more Portico displays, click here. Several of their lines have amazing displays right now!
Back in New York, Sarah Oliver Handbags has a lovely booth at the New York International Gift Fair. By choosing a single accent color and some superb graphics, the temporary booth allows the merchandise to tell the story without shouting. The subtly color-blocked back wall anchors the space and the hinged side walls add dimension to the booth.
Bonus Inspiration Shots: Stay display inspired!
Megan Geckler uses flagging tape to create huge one-of-a-kind installations by hand. Thanks to Design Milk for turning us on to her. I’ll let her pictures speak for themselves and if they inspire a store window, we sure hope you will share a picture with the Retail Details blog. We’ll be happy to share it with our little world (a mere 4 million visitors last year).
Display. Sell. Repeat.
~Becky
The Retail Details blog is accepting a few new sponsors and advertisers in the sidebar of the blog for 2012. Please contact us for rates, email swirlmarketing (at)comcast.net
You can also submit photos of store displays for blog consideration at that email address.
Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog, also on facebook. Becky is the Trends Editor at GIFT SHOP Magazine.
Tags: Dallas Market Center, dbO home, GIFT SHOP Magazine, mud pie, my aunt debbie, new york international gift fair, NYIGF, onecoast, Portico Collection, Retail Details, sarah oliver handbags, Tokyo Bay, trend forecast
Posted in Display Ideas, Handbag display, Showroom Displays, Store Windows, Uncategorized, trade show booth, visual merchandising | 3 Comments »
January 15th, 2012
Visual merchandising: fun or frustrating? With store displays, is it the idea or the execution that retailers find most challenging? We are here to help. Stay display inspired with the Retail Details blog, as we continue sharing fun display ideas in our blog posts throughout 2012!
Display. Sell. Repeat.
These earrings are made from guitar strings and we LOVE this literal display at The Shoppes on Main in Franklin, TN.
Tricky products to display: PILLOWS
We have several requests for pillow display ideas. How about shelves? This display is from Company C.
Pillows in a hutch display at Clay & Cotton at their store in Louisville, KY.
Clay & Cotton utilized benches and tables for this pillow display in the Saint Louis store.
Props and display staging:
Stunning western props for this jewelry display from Love Tokens Jewelry.
Showroom Displays – a great resource:
Retailers are smart to take note of visual merchandising ideas when visiting wholesale markets. This map dress display is from the showroom window at the Curly Girl showroom in Atlanta.
Signage idea: These are obviously house numbers, but wouldn’t they make a cute sign for a WINE area in a shop?
Retail Details on the road:
We visit showrooms and stores for paid consultations, but we also shop wherever we go! New Years Eve found us in Winter Park, FL, where we found a lovely shop, Angela Neel Interiors. This clawfoot tub was filled with apothecary jars in varying heights and sizes. An elegant, fun display for specialty soaps.
Stay display inspired!
~Becky
The Retail Details blog is accepting a few new sponsors and advertisers in the sidebar of the blog for 2012. Please contact us for rates, email swirlmarketing (at)comcast.net
Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog, also on facebook. Becky is the Trends Editor at GIFT SHOP Magazine.
Posted in Uncategorized | 2 Comments »
December 30th, 2011
Display. Sell. Repeat. Retail stores have been busy doing just that for the last month. It looks like retail traffic and sales figures numbers are up for the holiday season. Recent Shop Local campaigns had a positive impact on small store sales. I’ve heard reports from over 100 independent stores, touting positive December sales. I’d like to hear from my non-local store readers, as well. Hello Anthropologie, Macy’s & Disney ;-) I know there are thousands of you here. Display-wise, what worked? What dazzled? Can’t wait to see your transition windows from holiday to new years!
SALE TIME. “After Christmas” sales are in full swing, so let’s talk about SALE signage. Investing in some quality SALE lettering is worth the effort. Non-seasonal signs can be used over and over, year-round.
While window shopping this week, I came across this window at Thread in Winter Park, FL. Eye-catching letters hang around the necks of 4 mannequins, dressed in plain black tanks and jeans.
Here’s a DIY idea for unique sale signs that you can use in any type of store. I was reminded of the idea when looking at a picture on the facebook page of Lazy Jo Ranch Vintage Goods. Print your SALE words, as shown next to the inspiration picture. Use good quality paper, but something thinner than card stock works best. Roll the paper and secure it with a rubber band or ribbon for several hours. Unsecure it and roll it up small enough to fit into any clear bottle or jar. Once inside, it will expand to show clearly through the bottle. If you find the paper does not stay in place, you can add a little sand to the bottle which will help to secure the paper. SALE bottles can be easily placed into any display – print two pages for two sided usage, if needed. The bottles can be hung at varying heights in store windows or above apparel displays. Wine bottles can be corked with a message sign attached to the cork with a bent paper clip. Want a larger effect? Use clear vases. For a country look, use jars. For an elegant look, use perfume atomizers. Collect glassware that represents your store’s style and this idea will provide interesting, consistent SALE signage throughout your retail areas.
Creating messages with merchandise:
If you stock any items with monograms or lettering, take advantage of that by creating messages using the product. On that note, I leave you with CHEERS and a wish for a happy, healthy and prosperous new year!
Stay display inspired!
~Becky
Posted in Uncategorized | 1 Comment »
December 15th, 2011
Visual merchandising with natural elements is popular in all types of retail stores and for catalog photography staging.
Tweed Baby Outfitters uses branches as fixture bars for hanging apparel and stumps for display risers for shoes. This store for babies and toddlers is located in the popular shopping area of Edgehill Village in Nashville TN.
These unique wall displays for jewelry at Umba Creative Coop in Boulder CO, are made from bark pieces, twigs and stump slices.
Felt birds and acorn bookends fit well in the merchandise mix with jewelry on branches in this display window at Trinket in Burlington VT.
Floral, greenery and shells are strategically placed in the jewelry and accessory display cabinets at Details in Winter Park FL.
Vintage props and dried flowers create a lovely vignette for this blue pottery display at The Farmhouse Store in Westfield NJ.
~Becky
Stay display inspired!
The Retail Details blog is accepting a few new sponsors and advertisers in the sidebar of the blog for 2012. Please contact us for rates.
Becky Tyre is a visual merchandising consultant and the owner of the Retail Details blog, also on facebook. Becky is the Trends Editor at GIFT SHOP Magazine. You can also join Becky for discussions about trends in retail, products and displays as one of the contributors on the GIFT SHOP Magazine facebook page.
Tags: Farmhouse Store, Retail Details Blog, store display ideas, Trinket, Tweed Baby Outfitters, UMBA Creative Coop
Posted in Children's Store Displays, Display Ideas, Jewelry Display, Retail Blog, Uncategorized, Unique Displays, visual merchandising | 1 Comment »
